Digital & Technology

Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.

Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.

Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.

While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.

Instagram has grown 35% among brands in the last quarter, and is now being used by 54% of the Interbrand 100 companies.

The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?

An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.

No one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable.