Digital PR


avatar

Turning Big Data Into Smart Data

The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years. | MORE »

Comments Off

avatar

Tell a Good Story First, Develop a Content Strategy Second

The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline). | MORE »

1 Comment

avatar

How Will You Use Getty’s New Free Images in Your PR and Communications?

Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website. | MORE »

Comments Off

avatar

Top 10 SXSW Hashtags PR Pros Should Follow

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop. | MORE »

Tags: , , , , , | 2 Comments

avatar

Stop Checking Social Media and Read This Article

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses. | MORE »

2 Comments

avatar

PR Insider: Embracing Digital in Today’s Marketing World

Brands that aren’t leveraging digital opportunities are giving away business to their competitors. | MORE »

Tags: , , | 3 Comments

avatar

The Role of Storytelling in a Digital Age

Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.  | MORE »

1 Comment

avatar

4 Common Mistakes PR Pros Make on Twitter

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously. | MORE »

6 Comments

avatar

5 Tips to Using Metrics to Transform Perceptions of PR

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived. | MORE »

1 Comment

avatar

This Blog Post Was Not Subsidized by Amtrak

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space. | MORE »

Tags: | Comments Off