Digital PR


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2015 Digital PR Awards: Video

Winner: Weber Shandwick – PEDIGREE See what good food can do Since committing to the cause of shelter dogs in 2008, the PEDIGREE brand has donated more than 20 million pounds of food. Through its … | MORE »

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2015 Digital PR Awards: Digital Marketing Campaign 100k and under

Winner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each … | MORE »

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New Instagram Features Put Premium on Better Brand Storytelling and Great Videos

Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently. | MORE »

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How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’

There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them. | MORE »

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8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’

The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users. | MORE »

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How CSR Can Help Your Brand Bond With Gen-Z

Knowing Gen-Z can help your brand use CSR to gain loyalty. | MORE »

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5 Tips to Launch an Electrifying Corporate Narrative

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail. | MORE »

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Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers

With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement. | MORE »

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6 Steps to Creating Compelling Video Content for Your Brand

Here are some thoughts to consider when starting a video project from scratch. | MORE »

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3 Must-Haves in Twitter’s “Brand Hub” For PR Pros

The Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways. | MORE »

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