By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.
Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
It just got a whole lot easier for consumers to search for products on Pinterest.
Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.