Digital PR

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How AARP and its Agency Created the Year of the Boomer

November 20th, 2015 by

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.

10 Tips for Targeted Media Pitches

November 19th, 2015 by

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.

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5 Areas Where You Can Optimize News Releases for SEO

November 17th, 2015 by

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.

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Facebook Responds to Criticism of ‘Safety Check’ Disparity

November 16th, 2015 by

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

November 16th, 2015 by

In preparation for a successful 2016, here are some tips PR professionals may want to consider.

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5 Ways Social Media Can Extend the News Cycle

November 13th, 2015 by

Social media has redefined how the news is being delivered and how strategies to share stories are developed.

Bridget Kelly (center-left) and Luke James (center-right) at HELLO Harlem event.

Agency Fuses Star Power With #HELLOHarlemNYC for the Boys & Girls Club

November 13th, 2015 by

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.

Pinterest’s ‘Visual Search Tool’ Highlights Products on the Platform

November 12th, 2015 by

It just got a whole lot easier for consumers to search for products on Pinterest.

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How to Get Your Press Releases Found in Google Searches—and Avoid SEO Penalties

November 11th, 2015 by

Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.

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3 Ways PR Pros Can Prove Social Media Success

November 11th, 2015 by

Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up.