Digital PR

2015 Rising PR Stars: Rachel Saffitz, Assistant Vice President, Makovsky & Company

December 9th, 2015 by

Rachel Saffitz is a collaborative, thoughtful, detail-oriented, organized, dedicated, PR practitioner who is wise beyond her years. Her successes– from innovative advocacy programs and thought leadership campaigns to product launches –coupled with an uncanny ability… Continued

2015 Rising PR Stars (corporation and association): Anne Bailey Austin, PR & Communications Manager, Oregon’s Mt. Hood Territory

December 9th, 2015 by

The PR & Communications Manager for Oregon’s Mt. Hood Territory, Anne Bailey Austin created and oversaw its FY 2014-2015 social media strategy, which resulted in sharp increases in engagement, reach and followers across channels. Austin… Continued

2015 Rising PR Stars (corporation and association): Chris Brooks, Director, Global Corporate Affairs, Hilton Worldwide

December 9th, 2015 by

Chris Brooks is a passionate professional who enjoys cultivating meaningful relationships online and in person. Thrilled by the challenge of working as an “intrapreneur” across complex organizations, Brooks has a diverse background in political, government,… Continued

2015 Rising PR Stars (corporation and association): Anthony Dobies, Social Media Strategist, West Virginia University

December 9th, 2015 by

Despite his youth, Tony Dobies has made an impact on the way West Virginia University is perceived and operates. Dobies has established West Virginia University as a higher education social media leader. He has increased… Continued

2015 Rising PR Stars: Emma Beck, Account Executive, LEVICK

December 9th, 2015 by

In her tenure at LEVICK, Emma Beck has proven herself to be a tremendous asset to the team. She has consistently exceeded expectations in her performance; has been extraordinary in her work on all accounts… Continued


Brands are Abandoning Vine, But the Video App Isn’t Totally Useless

December 8th, 2015 by

As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.


PR Without Borders

December 7th, 2015 by

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.

How Valvoline and its Agency Used Competition to Drive a Campaign

December 4th, 2015 by

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.


11 Periscope Guidelines for Expert Live Broadcasting

December 2nd, 2015 by

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.


5 Tips for Creating a Quick Client Video

December 2nd, 2015 by

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.