Digital PR


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2013 Digital PR Awards: Mobile

Co-Winner: 360i & National Car Rental – “Go Like a Pro” with National Car Rental + Foursquare National Car Rental is known as a premier car rental brand for business travel, offering “road warriors” speed, … | MORE »

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2013 Digital PR Awards: SEO

To cultivate Web traffic on its site SunshineSweetCorn.com, the Florida Sweet Corn Exchange employed an organic approach to SEO. | MORE »

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2013 Digital PR Awards: Online Community

To cut through the tangle of competing hair care products for Unilever’s Clear Scalp & Hair Beauty Therapy, Weber Shandwick helped build an online community that now hovers near 1 billion fans, achieving a total post reach of 80.1 million and 222,000 “people talking about this” on Facebook. | MORE »

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2013 Digital PR Awards: Email Newsletter

During the last year, the total number of new subscribers to Hunter PR’s The 511 e-newsletter has more than doubled, and in that time, the average open rate for The 511 has been 25.2%, nearly three times the average for marketing newsletters. | MORE »

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2013 Digital PR Awards: Blog

The “Why VW” blog campaign was developed by Edelman to allow consumers to connect and submit their Volkswagen stories online; since its launch, it has received over 1,300 user stories and more than 2.8 million page views from over 720,000 unique visitors. | MORE »

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2013 Digital PR Awards: Most Engaged Brand

On behalf of DICK’S Sporting Goods, Catalyst created a consistent brand voice on social by doing a deep dive on consumer insights and conducting a series of creative exercises with senior leaders at DICK’S, helping the brand exceed all 2012 goals for reach, growth, engagement and chatter on social media channels, adding 1.4 million fans/followers, and experiencing 327% community growth. | MORE »

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2013 Digital PR Awards: Digital PR Campaign – $100K and under

At the South by Southwest Interactive Festival in Austin, Texas, Pizza Hut launched a first-of-its-kind interviewing method: 140-second interviews for a cutting-edge new position, the “Manager of Digital Greatness; not only was Pizza Hut able to fill the post, the company also received a bounty of media coverage.  | MORE »

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2013 Digital PR Awards: Public Affairs Campaign

On April 16, 2013, the FAA advised Airlines for America and airline carriers that furloughs of air traffic controllers would begin the following Sunday; in less than 10 days, A4A led a grassroots campaign that ultimately resulted in Congressional action to resolve the issue with legislation. | MORE »

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2013 Digital PR Awards: New Digital Product-Service

Weber Shandwick’s GoLive platform has been successful for a wide range of clients across industries, including technology, education, food and health, travel, and automotive; for example, on behalf of Verizon Wireless, Weber Shandwick executed GoLive events from key conferences like CES and CTIA, creating a GoLive community of more than 20,000 Verizon Livestream subscribers. | MORE »

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2013 Digital PR Awards: Video

The “Catdance Film Festival,” featuring a dozen cat videos, helped to reel in consumers and change their attitudes about Fresh Step’s premium priced cat litter. | MORE »

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