The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years.
The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline).
Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.
Brands that aren’t leveraging digital opportunities are giving away business to their competitors.
Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.