Digital PR


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New Fundraising Strategy Post-Superstorm Sandy

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program. | MORE »

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How To Use Certain Words and Avoid Others

If you’re churning out boring, jargon-filled releases day after day because that’s how it’s always been done, what value are you bringing to your company or your clients? You might as well delegate release writing to the interns. | MORE »

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When Your Actions Are the Message

Detroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others. | MORE »

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4 Ways to Research the Competitive Landscape Before Uploading to YouTube

You’re researching your competitors’ videos on YouTube so you can optimize your own videos better for search, right? Of course you are. | MORE »

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PR Tips for Harnessing Instagram and Pinterest

“Nobody reads anymore.” The comment was invoked Tuesday morning during PR News’ Social Media Summit (with a Taste of Tech). And while the statement betrays a slight exaggeration, there’s little doubt that visual storytelling is starting to encroach on the written word when it comes to the most effective way to get your messages out.
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Social Media Icon Awards: YouTube | Marketing Campaign

Winner: Hilton Worldwide – DoubleTree by Hilton DTour To create a better way to plan and share trips, Hilton worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks … | MORE »

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Social Media Icon Awards: Twitter | Social Good Campaign

Winner: United Nations Foundation – #GivingTuesday – a global movement to celebrate giving back The objective of the United Nations Foundation’s #GivingTuesday movement was to boost the idea of giving – of time, energy and … | MORE »

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Social Media Icon Awards: YouTube | PR Campaign

Winner: Weber Shandwick with Milk Processor Education Program – Chocolate Milk: From the Gridiron to IRONMAN After decades of a slow but steady decline in milk consumption, an emerging body of published research identified a … | MORE »

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Social Media Icon Awards: Twitter | Marketing Campaign

Winner: MXM Social – Eucerin’s #NoFryFriday Campaign As the leading dermatologist-preferred skin care brand, Eucerin’s mission is to deliver expert knowledge to consumers’ fingertips whenever possible. Therefore, MXM Social saw an opportunity to infuse Eucerin’s … | MORE »

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Social Media Icon Awards: Twitter | Promoted Tweet Campaign

Winner: Ultimate Fighting Championship – UFC 167: St. Pierre vs Hendricks The objectives of this campaign were to build buzz and awareness for the UFC 167: St. Pierre vs. Hendricks Pay-Per-View event. Johny Hendricks had … | MORE »

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