As more and more of the major media outlets adopt a digital-first model, their Twitter accounts (and related keywords) present communicators with another PR vehicle to extend their reach.
To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O.
Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.
Placing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data.
It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way?
In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.