Digital PR


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2013 Digital PR Awards: Microsite/Custom Site

Winner: Scholastic – Read Every Day. Lead a Better Life In 2010, Scholastic Inc., the largest publisher and distributor of children’s books and a leader in educational technology and children’s media, launched its global literacy … | MORE »

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2013 Digital PR Awards: Digital PR Campaign – $100-$200K

After photos surfaced of Prince Harry enjoying a night in Las Vegas that included a game of strip billiards, the Las Vegas Convention and Visitors Authority reminded the world that what happens in Vegas really stays in Vegas, and drove traffic to a “Know The Code” microsite, where people could pledge to keep Las Vegas secrets secret. | MORE »

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2013 Digital PR Awards: Listening Campaign

The Mastercard Conversation Suite is a Web-based analytics tool supported by a global team of social experts that monitor, analyze and engage in conversations around the world 24/7; since implementing the Conversation Suite in May 2012, MasterCard has dominated the emerging payments dialogue, driving a 400% increase in online engagement within three months of the platform’s use. | MORE »

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2013 Digital PR Awards: Crisis Management

Royal Caribbean’s response following the Grandeur of the Seas fire—which included leveraging social media— kept media coverage balanced during the incident. For a week following the fire, there were more than 950 mainstream media pieces, 58.6 million impressions from Twitter and more than 3,375 Facebook posts—with 93% of the media coverage of the fire being either neutral or positive. | MORE »

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2013 Digital PR Awards: Use of Facebook

To change the perception about the brand among its customers, utility company Ameren Missouri and agency partner Weber Shandwick launched a Facebook campaign designed to reward unsung heroes who instill positive change and community progress.  | MORE »

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2013 Digital PR Awards: Online Newsroom

Verizon Wireless, with the help of agency partner Weber Shandwick, altered its approach to reaching influencers by developing an online news hub, the Verizon Wireless News Center; since launch, the News Center has received 1.3 million unique visitors. | MORE »

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2013 Digital PR Awards: Twitter Communications

After a Reddit user posted an image pointing out that U.S. Navy captains have four stripes on their uniforms, while Cap’n Crunch only has three and thus is not a real captain, the Huge team crafted a clever and customized response using the relaunched the @RealCapnCrunch Twitter account that elevated the Cap’n into national conversations.  | MORE »

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2013 Digital PR Awards: Cause Marketing/PR

Havas and Ford teamed up for Ford’s Warriors in Pink: Fighting Breast Cancer with the Power of Digital Storytelling campaign, which has had two record-breaking years in a row; in fact, in that time, it has raised more than $938,000 from people who read stories, saw the documentary “Bang the Drum” or got a tweet and then felt inspired to go to fordcares.com and buy Warriors in Pink products.  | MORE »

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2013 Digital PR Awards: Facebook Communications

Through creative sweepstakes and contests and engaging posts, RF|Binder helped the Talenti Facebook community grow from 4,000 fans to over 96,000 in under two years, with over 9,000 people on average talking about Talenti, an average of 1,072 comments and 400 shares per month. | MORE »

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2013 Digital PR Awards: Digital Communicator of the Year

NBC Entertainment’s Richard Licata continues to push the envelope with his work with the Emmy campaigns by focusing on the digital layer—overhauling the NBC Awards Screening Room microsite with a new responsive design and creating an industry-first innovation with sponsored Facebook ads targeted specifically to Emmy voters. | MORE »

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