Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.
Vox is the newest brand to branch out into a new frontier of visual communication.
It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.
By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.
Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.