Digital PR


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2015 Rising PR Stars: Emma Beck, Account Executive, LEVICK

In her tenure at LEVICK, Emma Beck has proven herself to be a tremendous asset to the team. She has consistently exceeded expectations in her performance; has been extraordinary in her work on all accounts … | MORE »

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Brands are Abandoning Vine, But the Video App Isn’t Totally Useless

As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine. | MORE »

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11 Smart Steps All Communicators Should Take Before Year’s End

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still […] | MORE »

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PR Without Borders

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.  | MORE »

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How Valvoline and its Agency Used Competition to Drive a Campaign

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign. | MORE »

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11 Periscope Guidelines for Expert Live Broadcasting

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.  | MORE »

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5 Tips for Creating a Quick Client Video

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.  | MORE »

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#GivingTuesday Offers Lessons in Partnering and Activation

Corporate and personal brands celebrate #GivingTuesday. | MORE »

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3 Key Elements to a Google AdWords Campaign

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness. | MORE »

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How to Get a PR Hit from Op-Eds and Bylined Articles

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing. | MORE »

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