Digital PR

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Top 10 PR Crises of 2015

December 17th, 2015 by

Ashley McCown, President of Boston-based Strategic Communications firm Solomon McCown, provides her annual review of the top ten public relations crises of the year.

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4 PR Tips Martin Shkreli May Have Missed

December 17th, 2015 by

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.

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Top 12 PR Stories of 2015 From PR News

December 15th, 2015 by

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

How to Brief an Infographics Designer

December 15th, 2015 by

Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.

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PR Tactics for Finding Your Audience: ‘Everyone’ Is No One

December 15th, 2015 by

If your boss tells you to make a viral video that appeals to everyone, please have them read this.

What Clients Expect: A Digital PR Case Study

December 14th, 2015 by

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client.

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How a Brand and its Agency Broke Through a Sea of Sameness

December 11th, 2015 by

To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.

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Promoted Tweets Now Reach 500 Million ‘Logged Out’ Twitter Users

December 10th, 2015 by

Promoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.

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Onsite SEO Checklist: Have You Done Everything Listed Here?

December 10th, 2015 by

There are a lot of little things that can add up to a big difference.

2015 Rising PR Stars (corporation and association): Eliza Levy, Manager of Public Relations and Grassroots, National Council of Textile Organizations

December 9th, 2015 by

Eliza Levy is the Manager of Public Relations and Grassroots for the National Council of Textile Organizations (NCTO). NCTO is the most visible and respected trade organization in the United States for the domestic textile… Continued