Digital PR


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6 Things PR Pros Should Know About FB Newswire

With the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends. | MORE »

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How FCC’s Proposed Internet Rules Will Impact Communicators

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.  | MORE »

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Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR

The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads. | MORE »

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PR Tips on Getting the Word Out Through a Visual Medium

Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature. | MORE »

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3 Brands Using Earth Day 2014 to Showcase Their Environmental Efforts

Earth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts. | MORE »

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Case Study: Augmented Reality Helps Change Perception of Norfolk, Va.

Augmented reality has been used in a variety of ways and isn’t limited to just using photographs. It often uses computer-generated imagery layered on top of images, whether they are stationary or moving. | MORE »

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How To Create a Mobile-Friendly Website

As more websites recognize this trend and become mobile-friendly, a snowball effect is beginning to take shape. The future is relatively clear: If your website isn’t optimized for mobile users in 2014, you will be left behind. | MORE »

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Communications is the Key to Stability in C-level Turnover

Whether it’s a smooth transition or one fraught with controversy, PR pros will likely face the same issues: How do we communicate stability and mitigate any uncertainty among employees, stakeholders and investors? | MORE »

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Want to Generate Bad PR and Social ‘Dislikes?’ Here’s General Mills’ Strategy

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR. | MORE »

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6 Tips for Instagram: Spreading Your Message without Being Spammy

If you’re an Instagram user, you’ve probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers. | MORE »

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