In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.
During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising
While each situation is unique, the importance of effective communication in these instances isn’t.
Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.
Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.
Do Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen?
On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.