Crisis Management

The Week in PR

September 28th, 2015 by

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

Corporate Cyber Shaming Survival Guide

September 23rd, 2015 by

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

Volkswagen Brand in Free Fall After Emissions Crisis

September 21st, 2015 by

This willful gaming of the American government may prove to be irredeemable in the eyes of some environmentally conscious consumers.

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How to Plan for the ‘Golden Hour’ in Crisis Communications

September 16th, 2015 by

In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.

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Redskins Twitter Fail Is a Lesson and a Reminder to Communicators

September 3rd, 2015 by

Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?

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The Ideal Crisis Response Team for Communicators

September 1st, 2015 by

Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.

Subway Reducing Reliance on Personal Endorsements

August 31st, 2015 by

Subway said the move is part of an attempt to broadly revitalize the brand following an unusually slow year for the chain and unrelated to Jared Fogle’s legal problems.

7 PR Leaders Weigh In on Way Ahead for Subway

August 31st, 2015 by

We asked PR thought leaders how they would counsel Subway during the next 3-5 months.

In Crisis PR the Best Measurement May Be No Measurement

August 26th, 2015 by

As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way.

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PR News’ 2015 Platinum PR Awards Finalists Announced

August 25th, 2015 by

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.