Do Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen?
On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
As a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices?
If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?
Mistakes were made. More mistakes were made.
If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very
In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.