Apple had to make a choice that would split its audience no matter how they responded to the FBI.
It’s every company’s worst nightmare: Your business is in the news, and not for something good.
Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.
It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.
The most successful crisis response plans deliver all the best attributes of an involuntary reflex.
As communications pros we know that storytelling can be a powerful tool.
With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.
The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.
During a crisis, ask the right questions, say the right things, and do each at the right time.