Crisis Management

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Coca-Cola, KIND Execs Discuss Link Between Products, CSR and Transparency at PRSA Day 2

November 9th, 2015 by

Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.

2015 Digital PR Awards: Digital PR Team of the Year – Nonprofit

November 9th, 2015 by

Winner: UN Foundation The job of the United Nations Foundation’s Digital Public Relations team is to help tell the ongoing story and accomplishments of the UN Foundation and more than a dozen of its campaigns… Continued

Command-and-Control Political Brands Have Plenty to Learn From Chipotle

November 9th, 2015 by

In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.

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A Social Media Checklist for Your Crisis Communications Plan

November 4th, 2015 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.

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3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses

November 2nd, 2015 by

How Chipotle has reacted to a possible E. coli outbreak in six of its outlets.

6 Rules to Live by When a Social Media Meltdown Threatens Your Brand

November 2nd, 2015 by

Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.

VW’s Letter to Owners Works Because It’s Brief, Informative, Apologetic and Accepts Blame

October 26th, 2015 by

These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.

5 Ways to Make Your Crisis Plan Work When It Goes From Tabletop to Reality

October 19th, 2015 by

Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

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9 Issues for a Nationally Televised PR Debate

October 15th, 2015 by

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]

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A Peek Inside Southwest’s Social Response to Its Tech Glitch

October 14th, 2015 by

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.