Smart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.
DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.
Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.
When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
Thanks to a deal struck between Lands’ End and Condé Nast, loyal Lands’ End customers were treated recently to a free copy of the July issue of GQ—an issue which features model Emily Ratajkowski on the cover wearing only a lei.
In an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.”