Crisis Management

How Volkswagen and Turing Pharma Diverge on Crisis Management

October 12th, 2015 by

Today, good management of a crisis means avoiding being named the “Most Hated Person in the World.”

Volkswagen PR Exec Speaks: ‘Company Takes This Matter Very Seriously,’ Media Site Tab Added

October 5th, 2015 by

Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy.

Party City Gets a Dressing-Down for Facebook Censorship

September 28th, 2015 by

Party City has not responded to claims that it removed customer feedback from its Facebook page after a customer penned a letter detailing her issues with the gendering of the store’s Halloween costumes.

How to Build the New, Trusted VW: 4 PR Views

September 28th, 2015 by

We ask 4 PR pros to discuss Volkswagen’s future.

The Week in PR

September 28th, 2015 by

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

Corporate Cyber Shaming Survival Guide

September 23rd, 2015 by

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

Volkswagen Brand in Free Fall After Emissions Crisis

September 21st, 2015 by

This willful gaming of the American government may prove to be irredeemable in the eyes of some environmentally conscious consumers.

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How to Plan for the ‘Golden Hour’ in Crisis Communications

September 16th, 2015 by

In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.

Twitter-Fail

Redskins Twitter Fail Is a Lesson and a Reminder to Communicators

September 3rd, 2015 by

Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?

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The Ideal Crisis Response Team for Communicators

September 1st, 2015 by

Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.