Crisis Management

6 Rules to Live by When a Social Media Meltdown Threatens Your Brand

November 2nd, 2015 by

Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.

VW’s Letter to Owners Works Because It’s Brief, Informative, Apologetic and Accepts Blame

October 26th, 2015 by

These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.

5 Ways to Make Your Crisis Plan Work When It Goes From Tabletop to Reality

October 19th, 2015 by

Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

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9 Issues for a Nationally Televised PR Debate

October 15th, 2015 by

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]

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A Peek Inside Southwest’s Social Response to Its Tech Glitch

October 14th, 2015 by

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.

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4 Ways Southwest Tried to Keep ‘Luv’ Alive Amid System Breakdown

October 12th, 2015 by

It’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad.

How Volkswagen and Turing Pharma Diverge on Crisis Management

October 12th, 2015 by

Today, good management of a crisis means avoiding being named the “Most Hated Person in the World.”

Volkswagen PR Exec Speaks: ‘Company Takes This Matter Very Seriously,’ Media Site Tab Added

October 5th, 2015 by

Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy.

Party City Gets a Dressing-Down for Facebook Censorship

September 28th, 2015 by

Party City has not responded to claims that it removed customer feedback from its Facebook page after a customer penned a letter detailing her issues with the gendering of the store’s Halloween costumes.

How to Build the New, Trusted VW: 4 PR Views

September 28th, 2015 by

We ask 4 PR pros to discuss Volkswagen’s future.