Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.
Crisis Management
PR Roundup: Online Banking Woes, TikTok Shutdowns, Amazon Frowns on ‘Smile’
January 19th, 2023 by Nicole SchumanThis week’s notable PR items showcase the consequences and impact of crisis at Zelle and TikTok as well as a change at Amazon.
In a PR Crisis, Admit the Truth Now or Pay The Price Later
January 17th, 2023 by Arthur SolomonAdmitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.
PR Roundup: Hamlin Well, Royal Book Leaks, No Happy Meal for McDonald’s
January 12th, 2023 by Seth ArensteinThe media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald’s took a hit for an old PR crisis.
PR Crisis Response is Much More Than Trusting Yourself, But It Begins There
January 10th, 2023 by Seth ArensteinGauging how quickly to respond is one of the more difficult elements of PR crisis. Yet a prompt response is a critical part of recovery. As such, crisis expert Bridget Privard says instilling confidence in executives through training and planning is vital.
Delayed Call: SEC Whacks Former McDonald’s CEO and Company, Transparency Prevails
January 9th, 2023 by Eric RoseYou thought the McDonald’s-CEO Stephen Easterbrook PR crisis was finished in 2021 with a claw-back settlement. Well, not quite. The SEC added an exclamation point to it, emphasizing corporate transparency.
PR Roundup: Hamlin Awake, House in Disarray, Equinox Excludes
January 6th, 2023 by Nicole SchumanThe first week of January 2023 came roaring in with crises and opportunities for communication wins. While some brands and individuals seemed to suffer from a holiday hangover, others made unforgettable strides that practitioners will be talking about for years to come.
The PR Link Between ‘Monday Night Football’ and Capitol Hill
January 4th, 2023 by Andrew GrahamThey were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.
Your Metrics are Junk, Celebs are Toxic and Other Lessons from a Terrible Year
January 3rd, 2023 by Katie PaineFew thought 2022 would eclipse 2020 and 2021 as a year of PR crises. Wrong. Fortunately, 2022 brought useful lessons for 2023. So, begin 2023 correctly: measure reasonably, use appropriate platforms and own your mistakes promptly.
2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication
December 2nd, 2022 by Seth Arenstein and Nicole SchumanOverall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.