Crisis Management

Crisis Response Should Be a Reflex: 7 Important Steps for Your Organization

December 8th, 2015 by

Creating an organization is like creating a living thing; don’t forget to give it reflexes to help it survive.

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Can Chipotle Overcome Its E. coli Crisis?

December 7th, 2015 by

You can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.

Reputation Alert: Your Stakeholders Have Long Memories Post-Crisis

December 7th, 2015 by

When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.

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Top 3 Considerations for the Crisis PR Environment in 2015 and Beyond

November 20th, 2015 by

This ain’t your father’s crisis PR. It’s time to adapt.

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Facebook Responds to Criticism of ‘Safety Check’ Disparity

November 16th, 2015 by

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

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Coca-Cola, KIND Execs Discuss Link Between Products, CSR and Transparency at PRSA Day 2

November 9th, 2015 by

Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.

2015 Digital PR Awards: Digital PR Team of the Year – Nonprofit

November 9th, 2015 by

Winner: UN Foundation The job of the United Nations Foundation’s Digital Public Relations team is to help tell the ongoing story and accomplishments of the UN Foundation and more than a dozen of its campaigns… Continued

Command-and-Control Political Brands Have Plenty to Learn From Chipotle

November 9th, 2015 by

In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.

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A Social Media Checklist for Your Crisis Communications Plan

November 4th, 2015 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.

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3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses

November 2nd, 2015 by

How Chipotle has reacted to a possible E. coli outbreak in six of its outlets.