If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.
Swift’s donation should create goodwill and turn the criticism of her being a naïve New Yorker into a distant memory.
During her acceptance speech for Best Supporting Actress (“Boyhood”), Patricia Arquette made an impassioned plea for women’s right’s and wage equality. But her follow-up comments may have compromised the initial message.
When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.
From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.
The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.
Brian Williams is being lambasted for falsely claiming he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of Iraq in 2003. Even 12 years later, a lie, mistruth or “misremembered” incident can and will come back to haunt you.