YouTube is once again facing a brand advertiser exodus for reputation-harming advertising placements. A recent investigation revealed that YouTube ran ads from “dozens” of brands with videos uploaded by children that were targets for predatory comments.
Uber’s response to its cyber breach crisis has raised more questions than answers, allowing speculation and coverage to increase and brand equity to erode, according to crisis expert Sam Huxley, senior vice president with Washington, D.C.-based agency LEVICK.
UCLA’s and Pac-12’s extended media moment following the incident in China is nothing new in an era in which not responding—as UCLA did by declining to take questions from the press—is a form of response in itself. We can now add UCLA to the list of brands ensnared in our divisive cultural and political climate.
Let’s start with this morning’s initial apology from a powerful man accused of sexual assault: “I certainly don’t remember the rehearsal for the skit in the same way, but I send my sincerest apologies to Leeann. As to the photo, it was clearly intended to be funny but wasn’t. I shouldn’t have done it.”
As any PR professional knows, reputation is everything. And if anyone still doubts that, the #MeToo movement has arrived to awaken us all. At this very moment the reputations of comedian Louis C.K. and Alabama Republican Senate nominee Roy Moore are in free fall as a result of news coverage of their alleged sexual misconduct.
Facebook, Apple, Uber, Nike, Walmart, McDonald’s and more are all members of the unhappy fraternity of brands named in the “Paradise Papers,” a trove of millions of documents leaked to the International Consortium of Independent Journalists (ICIJ) that purport to reveal prominent people and companies using offshore havens to avoid tax.
Scheduling tweets and recycling old content are best practices, but the NRA failed to take into account that it is an extremely crisis-prone brand and scheduled a tweet that looked insensitive in the context of the Texas church shooting. This should be addressed in every brand’s crisis plan.
As so often happens when a violent tragedy strikes and claims human lives, brands were taken along for the sad and sobering ride this week. As the usual questions about gun control and immigration arise for America, questions arise as well for Walmart, The Home Depot and Uber about what and how they should communicate to their stakeholders to reassure and to help.
By now, nearly everyone in Washington, D.C., has heard about the seemingly damaging article in this morning’s Politico. Former DNC chair Donna Brazile writes that she has solid proof that the Hillary Clinton campaign rigged the party’s nomination. The question for PR pros, of course, is what advice would you offer to Hillary Clinton now? Should she contest the article, hold a press conference, release a statement or remain silent?
Spacey was accused of a forceful sexual advance by actor Anthony Rapp, who was 14 at the time. Halperin was accused by 12 women of sexual assault and harassment during his tenure as political director at ABC News. Their statements differ in some very important ways.