While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges.
“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.
CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.
On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google.
The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.
Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.
Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing.
Good advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies.
If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.