Crisis Management

Risky Business: Managing Issues to Protect Reputation & Build Brand Equity

June 22nd, 2009 by

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued

Crafting Compelling Messages That Resonate

June 15th, 2009 by

One of the most important roles PR professionals play is that of chief architect of the organizational message. Never has this role been more important than today, as issues have become more intense and the… Continued

Case Study: Writers Guild of America East Strikes Back With Communications

May 25th, 2009 by

In the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits.

Top Guns: Reputation Management Strategies From CorpComm Elite

May 25th, 2009 by

On May 14, 2009, pharmaceutical manufacturing giant Pfizer announced a program that would provide newly unemployed individuals and their families with free medications for up to one year. It’s a public relations coup by any… Continued


May 25th, 2009 by

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PRprofessionals must also follow this mandate when dealing with the media, particularly… Continued

Insomnia in the C-Suite: Comms Key to Mitigating Risks in Turbulent Economy

May 18th, 2009 by

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued

Domino’s Crisis Revisited

May 4th, 2009 by

Domino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to… Continued

Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis

May 4th, 2009 by

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued

Digital Crisis Management Strategies

April 27th, 2009 by

Whether or not a crisis originated in an online channel, a la YouTube or Twitter, ultimately has no bearing on digital platforms’ role in the subsequent management and recovery strategies. Larry Smith, president of the… Continued

Prevent, Manage, Recover, Repeat: 3 Stages of Crisis Communications

April 27th, 2009 by

What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino’s in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while… Continued