These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.
Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy.
We ask 4 PR pros to discuss Volkswagen’s future.