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Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?
Score another for good ol’ print media—and check the reaffirmation box that you foster what you condemn.
PR pros should pay careful attention to the hacking of AshleyMadison.com.
We all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right?
Subway wasted little time cutting its ties with longtime pitchman Jared Fogle after federal authorities raided Fogle’s Indiana home on Tuesday.
Julie Hamp, Toyota’s PR chief and the highest-ranking woman in its 77-year history, has resigned from her post, nearly two weeks after being arrested on suspicion of illegally bringing painkillers into Japan
Brands that suffer a crisis have to go through a six-step process of penance before regaining confidence in the community.
In an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected?
Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.