It’s an occupational hazard for many companies: If the legal squad and the communications crew are unable to find a way to be responsive during a crisis, you’ll be left at the starting line while negative messaging runs free, the opportunity to protect your reputation gets lost, and your inability to respond weakens.
In a crisis situation, your physical presence can say just as much as the message you are delivering.
When an organization’s response (or lack thereof) only helps to prolong a crisis.
Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.
For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.
Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator.
Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process.
Airbnb sends a strong message and Walmart’s insult to injury.