There have been several years where the San Diego Padres haven’t been tantamount to futility in baseball. Founded in 1969, the club has managed 14 winning seasons and captured the National League pennant twice.
Still, reputations die hard. The Padres, who once played in embarrassing-looking chocolate-brown uniforms, did themselves little good over the weekend, botching an ostensibly positive show of diversity. The incident contains a plethora of PR lessons.