Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.
The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.
Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself “Guardians of Peace,” which evoked the September 11th attacks and warned theatergoers to stay away from the movie.
The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.
Like the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.
While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.
The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.
The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong.