Crisis Management

How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

February 1st, 2016 by

As communications pros we know that storytelling can be a powerful tool.

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Wounded Warriors Project in Crisis After Claims of Improper Spending

January 28th, 2016 by

The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.

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6 Steps to Guide You Through a Social Media Crisis

January 27th, 2016 by

During a crisis, ask the right questions, say the right things, and do each at the right time.

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PR Lessons from Winter Storm Jonas

January 25th, 2016 by

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.

Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode

January 25th, 2016 by

During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising

Crisis Management Tips Learned From the Ebola Outbreak in West Africa

January 25th, 2016 by

While each situation is unique, the importance of effective communication in these instances isn’t.

Cate Blanchett, Matt Damon, Brie Larson and Leonardo DiCaprio were nominated for Academy Awards in acting categories.

Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity

January 14th, 2016 by

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.

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5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons

January 11th, 2016 by

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.

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8 Crisis Management Policies for PR Pros

January 8th, 2016 by

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.