The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong.
The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted.
Using Twitter can sometimes be confusing, and on Monday the company’s CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company.
In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.
With Buffalo’s home stadium buried in snow and Sunday’s game in jeopardy, the Bills have decided to reach out to local fans for help.
PR pros, take note: For most any corporate executive, going after his or her media critics is usually a no-win proposition.
While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier.