The media shouldn’t feel too badly medical-testing firm Theranos is ignoring it ( PRN, Dec 21, 2015). Even Walgreens, which has a deal to set up thousands of Theranos blood-testing sites in its drugstores, received a cold shoulder. The pharmacist never even got a proper look at Theranos’ main testing device, Edison, The Wall Street Journal reported May 26 in a page 1 story.
There have been several years where the San Diego Padres haven’t been tantamount to futility in baseball. Founded in 1969, the club has managed 14 winning seasons and captured the National League pennant twice.
Still, reputations die hard. The Padres, who once played in embarrassing-looking chocolate-brown uniforms, did themselves little good over the weekend, botching an ostensibly positive show of diversity. The incident contains a plethora of PR lessons.
There have been lots of opportunities for McDonald’s to throw a legal wrench in the film about their founder and his questionable business ethics, if only to slow down or harass the filmmakers. But director John Lee Hancock says that McDonald’s has “made no attempt to interfere” with the movie. If your brand were undergoing a withering examination on the big screen, how would you react?
We reported late last year that members of Chipotle’s brass mentioned during an investor conference that they were upset with the piecemeal way the Centers for Disease Control and Prevention (CDC) was reporting to the public about the brand’s cases of E. coli (PRN, Dec 14 & 21, 2015). Apparently the burrito maker also put its complaint in writing.
Here are some procedures to build an infrastructure that prepares you to monitor and use social media during crisis communication.
In a May 2 jury verdict in Missouri, Johnson & Johnson was ordered to pay a plaintiff $55 million in a suit that alleges talc in the brand’s Baby Powder led to her contracting ovarian cancer. At the outset, it seems clear how J&J views the situation: an issue that requires action. The same day the jury returned its verdict, the J&J site published a blog post titled “4 Important Facts About the Safety of Talc.”
Universities today seem to be more vulnerable than ever to reputational crises. Not only are they educational and research institutions, but they are also home to major athletic programs, Greek life communities, alumni organizations and political groups. It is all of these stakeholders that make universities not only strong but also vulnerable to the unexpected event that could cause significant damage to the institution’s reputation.
Chick-fil-A wisely halted sales of its Chocolate Chunk Cookies when its supplier, CSM Bakery Solutions, informed it that the cookies contained a trace of peanuts in them. That’s in contrast to dietary information it supplies to customers at its restaurants and online that the cookies are peanut-free.
In potential crisis situations, UNOS invokes a crisis communications plan and involves UNOS executive staff members and elected officers.