When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.
This ain’t your father’s crisis PR. It’s time to adapt.
Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.
In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
How Chipotle has reacted to a possible E. coli outbreak in six of its outlets.
These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.