Much of PR is focused on the message delivered through written or spoken words. However, it’s important to remember the impact of images. With millions of eyes watching government leaders, healthcare experts and business spokespeople… Continued
Crisis Management
Are You Confused Yet? U.S. Reopening Could Use PR Lessons
May 15th, 2020 by Seth ArensteinReopening the country is too important to have it infused with politics. Unfortunately, important guidelines for reopening apparently are politically loaded, which could result in sickness and death. It’s time for clear communication to come from a central source.
Tips for an Effective Crisis Response During Coronavirus
May 14th, 2020 by Eric YaverbaumThe novel coronavirus has resulted in drastic changes throughout the world. Communicators, though, can take solace in that many of the tactics they know from crisis management will apply to communicating during the pandemic.
How to Reduce The Chances Your Company’s Layoffs Will Leak
May 13th, 2020 by Seth ArensteinWith so many companies expecting layoffs during the pandemic, how can communicators make sure speculation about job cuts doesn’t end up in the media before about-to-be-furloughed employees are alerted? We offer a bevy of tips and tactics.
Red Lobster CEO Apologizes for Mother’s Day Mayhem
May 13th, 2020 by Seth ArensteinPublic relations crisis management counsels that brands should own their mistakes promptly, apologize when there are victims and communicate how they are making things right. Red Lobster’s CEO Kim Lopdrup did that yesterday. For many… Continued
Hearing Shows Dr. Fauci is a PR Pro and a Scientist
May 12th, 2020 by Seth ArensteinThe early portion of this morning’s Senate Health, Education, Labor & Pension (HELP) Committee hearing didn’t produce the communication bombshells some had anticipated when a NY Times article late last evening revealed a portion of… Continued
Why the PR Industry’s D&I Efforts Matter Now
May 12th, 2020 by Jenny WangEven though health and safety are top priorities during the coronavirus, it is not time to abandon diversity and inclusion (D&I). Unfortunately, many companies are failing to communicate D&I messages to employees at this moment. Yet protecting employee health and well-being while promoting D&I are, in fact, mutually supportive.
How Internal Communications is Evolving During the Pandemic
May 11th, 2020 by Seth ArensteinCoronavirus is changing so many things, internal communications included, argues Jesse Hamlin, who runs corporate communications at Avalara, the global tax firm. As the pandemic continues, internal communicators will need to monitor the needs of employees so messaging can adapt to the changing conditions.
Shanghai Disneyland’s Reopening Could Serve as a Model
May 11th, 2020 by Nicole SchumanShanghai Disneyland reopened today, with plenty of eyes watching. As parts of the world attempt to emerge from lockdown and stay-at-home orders, onlookers wonder how opening the gates to large destinations like Disneyland will unfold,… Continued
The White House Places Its Bet on a No-Bad-News Approach
May 10th, 2020 by Seth ArensteinIf real life were like the movies, then when the President of the United States and the Vice President were exposed to a potentially deadly virus, the script would have the White House press secretary… Continued