Crisis Management

Bay Episode Underscores Need For Plan When Something Goes Wrong

January 17th, 2014 by

Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.

The Velveeta Shortage: Example of, um, a ‘Cheesy’ PR Strategy?

January 10th, 2014 by

Reports of shortages of Kraft’s Velveeta have been circulating recently, and the “prepared cheese product” may not be available for the Super Bowl.

Lessons From Chris Christie’s Career-Threatening Crisis

January 9th, 2014 by

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.

Snapchat Hack Offers PR Crisis Lesson: Get Ahead of the Story

January 2nd, 2014 by

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation.

UPS, FedEx Use Crisis Management to Save Christmas

December 27th, 2013 by

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.

Yes, Justine Sacco Really Said That on Twitter!

December 23rd, 2013 by

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.

Duck Dynasty Star Creates Kobayashi Maru Scenario for A&E

December 20th, 2013 by

A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ.

Target Gives Shoppers a New Meaning for ‘Black Friday’

December 19th, 2013 by

Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts.

PR Insider: American Airlines Offers a Lesson in Social Media

December 16th, 2013 by

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

The Only Thing Worse Than Yahoo’s Latest Email Problem Is Its PR Response

December 12th, 2013 by

The pixie dust around Yahoo and CEO Marissa Mayer is fading fast, as one of its mainstays, Yahoo Mail, has become a consistent PR headache.