Crisis Management

How Under Armour Did (and Duke Energy Didn’t) Respond Well to Crisis

February 24th, 2014 by

When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on.

Under Armour Grabs the Gold in Communications

February 21st, 2014 by

It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.

PR Insider: Don’t Be Stifled by PR Tenets

February 20th, 2014 by

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.

Chevron’s Pizza Party PR Fails to Make Amends

February 19th, 2014 by

The Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion.

When the Event Starts, Plans Can Be Worthless, but Planning is Everything

February 17th, 2014 by

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.

How to Manage the Worst Situations Using Basic Rules and Authentic PR

February 17th, 2014 by

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.

In the Heat of a Crisis, Will Your PR Plan Work?

February 17th, 2014 by

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

PR Insider: Staying Focused at the Center of a Crisis

February 10th, 2014 by

In today’s 24-7-365 media cycle, there’s a crisis all the time. Here are some tips on handling a crisis via social media.

How Somali Pirates Taught Me to Plan for Crises Like a Basketball Coach

February 6th, 2014 by

Successful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations.

Special PR Strategies Needed for Crises That Move Slowly, and Evolve

January 27th, 2014 by

Crises come in all varieties, but some are worse than others. The kind the emerge suddenly, but then evolve slowly are the worst, and the hardest to deal with.