Crisis Management

Hill+Knowlton created this infographic to coincide with its “Communicating Character” study. According to H+K, character is defined by the interaction between brand reputation and character—a dynamic in which communicators play a crucial role. Hill + Knowlton said that character is what drives 73% of respondents to make purchasing decisions.

Contrast in Crisis Management: How Two Railroad Companies Reacted to Disaster

October 21st, 2013 by

The contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to.

Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

October 18th, 2013 by

Does it ever advance your communications mission to get into a public dispute that attacks journalists?

PR News Announces 2013 Platinum PR Award Winners

October 15th, 2013 by

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.

2013 Platinum PR Awards: Crisis Management

October 15th, 2013 by

Winner: LIVESTRONG Foundation – From the Crisis Trenches: Blazing a New Trail in Communications In 2012 and early 2013, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the… Continued

Recognizing the Seven Stages of Crisis Communication

October 7th, 2013 by

Immediately following the tsunami that hit Japan in January of 2011, with more than 10,000 deaths and two nuclear plants disabled, Japanese authorities were initially reluctant to act for fear of damaging expensive nuclear equipment and possibly causing wider harm than what had already occurred. Yet this is how almost all corporate crisis responses begin.

PR Insider: The Executive Apology, Avoid Making It Worse Once You’ve Already Screwed Up

October 3rd, 2013 by

All corporate executives have one thing in common; at some point, they or their company will screw up.

Some Government Communicators Will Be Silenced During Shutdown

October 1st, 2013 by

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?

Breaking PR: The Essential Elements of PR

September 30th, 2013 by

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

Fresh Approaches to Media Training Offer C-Level Execs Better Results

September 23rd, 2013 by

Rodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at, for example, called it “insensitive crack-pottery.”

Esquire’s Snarky Apology: A Case Study in What Not to Do

September 12th, 2013 by

Men’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.