Crisis Management

Social Chats Can Backfire, So Have a Plan in Place First

May 19th, 2014 by

Whether they are social media trolls looking to start trouble or people with a legitimate gripe about your products and/or services, PR managers need (in most cases) to address detractors in a dignified way, one way or another.


How Not to Apologize Like Donald Sterling

May 13th, 2014 by

By deflecting blame, calling out Magic Johnson and making a spectacle of himself by weeping at times, Sterling did nothing to help rebuild his reputation.

NFL Faces Social Media Problems after Michael Sam Draft Pick

May 12th, 2014 by

Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality.

How To Rebuild a City’s Image

May 12th, 2014 by

PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

May 7th, 2014 by

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.

What Would the NBA Commish Do? How to Manage Stress in a Crisis

April 30th, 2014 by

It’s a matter of scale, of course, but surely there are plenty of communicators and PR pros who can relate to having to deal with a severe crisis (with a lot of moving parts) that could result in severe erosion of the brand or organization.

Browser Flaw Creates Major Communications Challenge for Microsoft

April 29th, 2014 by

It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way?

Donald Sterling Put the Whole NBA in Crisis Mode. What if You Were His Communications Pro?

April 28th, 2014 by

While the crisis and reputation management boat has almost definitely sailed for Sterling and the Clippers PR team, there are still some valuable lessons to learn from how this story has played out.

Using Social Media as a Digital Life Preserver in Crisis Communications

April 22nd, 2014 by

While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges.

A Ferry Tragedy, and a Wake-Up Call for Communications Pros

April 18th, 2014 by

“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.