Crisis Management

The Week in PR – A roundup of PR and marketing-related news

March 2nd, 2015 by

‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).

Taylor Swift Shows PR Savvy With Gift to NYC Schools

February 25th, 2015 by

Swift’s donation should create goodwill and turn the criticism of her being a naïve New Yorker into a distant memory.

Patricia Arquette Steps on Her Powerful Message at Oscars

February 23rd, 2015 by

During her acceptance speech for Best Supporting Actress (“Boyhood”), Patricia Arquette made an impassioned plea for women’s right’s and wage equality. But her follow-up comments may have compromised the initial message.

PR Insider: Keeping the Message Focused in a Crisis

February 23rd, 2015 by

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.

The Williams Affair: A Teachable Moment for PR

February 16th, 2015 by

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

PR Insider: The First 48 of Crisis Communication

February 9th, 2015 by

The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.

NBC’s Brian Williams Apologizes for Misremembering Iraq War Incident

February 5th, 2015 by

Brian Williams is being lambasted for falsely claiming he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of Iraq in 2003. Even 12 years later, a lie, mistruth or “misremembered” incident can and will come back to haunt you.

Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths

February 2nd, 2015 by

Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer.

Melding Social Media With Crisis Management

February 2nd, 2015 by

A quartet of communicators chime on how social media is altering crisis management.

Comcast Is Sorry for Changing Customer’s Name to ‘A**hole Brown’ on Bill

January 29th, 2015 by

Comcast is no stranger to bad press generated by its customer service team. This week, the company is suffering another PR headache after one of its employees changed a customer’s name to “A**hole Brown” on his bill.