Serena Williams has a history of speaking her mind and shooting straight from the hip. However, she may have crossed the line in a recent Rolling Stone interview.
As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.
We asked our readers what to do the instant a PR emergency hits. See what they had to say.
What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients?
The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.
Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.
Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.
This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).