Crisis Management

Yes, Justine Sacco Really Said That on Twitter!

December 23rd, 2013 by

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.

Duck Dynasty Star Creates Kobayashi Maru Scenario for A&E

December 20th, 2013 by

A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ.

Target Gives Shoppers a New Meaning for ‘Black Friday’

December 19th, 2013 by

Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts.

PR Insider: American Airlines Offers a Lesson in Social Media

December 16th, 2013 by

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

The Only Thing Worse Than Yahoo’s Latest Email Problem Is Its PR Response

December 12th, 2013 by

The pixie dust around Yahoo and CEO Marissa Mayer is fading fast, as one of its mainstays, Yahoo Mail, has become a consistent PR headache.

As PR Execs Brace for the New Year, All Roads Lead to the C-Suite

December 9th, 2013 by

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.

‘Authenticity’ is a False Premise If Words Fail to Match Your Actions

December 9th, 2013 by

Authenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work.

Live Fast & Furious, Die Young: Should Universal Use Paul Walker YouTube Videos to Drive Sales?

December 6th, 2013 by

Paul Walker’s death in a fiery high-speed car crash raises some tough PR questions for Universal. Universal already had a “do as I say, not as I do” PSA starring Walker in the can. As of this morning, the PSA had only 16,593 views on YouTube. Should Universal promote that PSA harder? Make more Walker PSAs?

MTA Metro-North Railroad Struggles to Manage a Crisis in Real Time

December 3rd, 2013 by

“Tell it first and tell it fast.” That’s the absolute journalistic rule for those reporting on a headline-grabbing event like this week’s fatal Metro-North train derailment in Spuyten Duyvil, N.Y. For PR professionals, specifically crisis managers, getting swiftly ahead of such a story while controlling potentially damaging details is of paramount importance.

The Beastie Boys Are Right. So Why Are They Losing the PR Battle?

November 26th, 2013 by

One of the Cardinal Rules of public relations is that perception trumps all. You may have the law on your side, for example, but the public won’t care much if it considers the optics ill conceived.