Crisis Management

A Ferry Tragedy, and a Wake-Up Call for Communications Pros

April 18th, 2014 by

“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.

Crisis Response Lessons Learned from the Boston Marathon Bombings

April 14th, 2014 by

In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media.

Brand Familiarity Across the Board

April 14th, 2014 by

CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.

One Day Google Glass Sale Could Get Smudged by Perception

April 14th, 2014 by

On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google.

3 Brand Communications Tips for the Heartbleed Security Breach

April 10th, 2014 by

The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.

PR Insider: Turning a Crisis into a Brand Opportunity

April 10th, 2014 by

Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.

A Rutgers PR Fumble, at the Expense of a Newspaper, Underscores an Uncertain Time for Media

April 7th, 2014 by

Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing.

Paternity Leave Comments by Boomer Esiason Set Off ‘Dumbest Sports Controversy in Memory’

April 4th, 2014 by

Good advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies.

5 Tips for Handling the Hate on Yelp

April 3rd, 2014 by

If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.

4 Ways for CEOs to Minimize Damage in a Crisis

April 2nd, 2014 by

Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage.