Crisis Management


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Public Relations: The ‘Heart’ of a Chapter 11 Filing

In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders. | MORE »

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PR and Reality TV: High Anxiety, Higher Brand Recognition

The ability to get the message out to millions of people drove 1-800-Flowers’ decision to participate in Undercover Boss, where the boss pretends to be a regular working stiff and, hopefully, learns valuable lessons from his rank-and-file employees. | MORE »

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Toyota’s ‘Trust Bank’ Is Open for Business

The findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal. | MORE »

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Countering Online Criticism and Avoiding the Streisand Effect

This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name. | MORE »

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Agency Beats the Odds in Helping Lebanese Child With Medical Difficulties

Organization: ALO Cultural Foundation Agency: Unique Image Timeframe: Oct. 2006-Present As PR becomes more of an integral part of organizations’ strategic business plans, proving PR success is tantamount. While ROI is a prevalent measurement (and … | MORE »

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10 Tips to Remember When Real Crisis Strikes

Michael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota. | MORE »

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IHOP Gets Egg on Its Face After Humane Society Goes on Offensive

In this PR News case study, we look at the Humane Society’s tactics in its efforts to draw attention to what it deemed animal cruelty at egg-supplier International House of Pancakes, and at IHOP’s measured response to the multi-platform campaign. | MORE »

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Leveraging Social Media Before, During and After a Crisis

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your … | MORE »

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Turning Image Crises Into Solutions-Oriented Campaigns

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy … | MORE »

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Moving From Reputation Manager to Trust Builder

Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every … | MORE »

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