Crisis Management

4 Ways Your Tweet Could Lead to a Crisis

August 22nd, 2014 by

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.

British Bakery Chain Serves Perfect Response to PR Debacle

August 20th, 2014 by

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google.

7 Keys to Crisis Message Development

August 19th, 2014 by

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.

The 8 Essentials of ‘Brand Security’

August 18th, 2014 by

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.

PR News Announces 2014 Platinum PR Awards Finalists

August 14th, 2014 by

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.

Lands’ End Apologizes for Sending Racy GQ Mag to Customers

August 14th, 2014 by

Thanks to a deal struck between Lands’ End and Condé Nast, loyal Lands’ End customers were treated recently to a free copy of the July issue of GQ—an issue which features model Emily Ratajkowski on the cover wearing only a lei.

A Sexist Contest Backfires for Smartphone Maker OnePlus

August 13th, 2014 by

In an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.”

Shareholder Lawsuit Looks to Nail Yelp for Fake Reviews

August 7th, 2014 by

The Yelp lawsuit points to a major issue for companies that make use of online recommendations and endorsements, as consumers may start to fight back. Before you incur a multi-million dollar class action lawsuit, here are some tips for cleaning up your endorsement policy.

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Russian Hackers Breach 420,000 Websites—Is Your Organization Next?

August 6th, 2014 by

The potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis.