Crisis Management


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When the Conversation Gets Derailed

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly. | MORE »

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The Week in PR: March 30, 2015

McDonald’s seeks ‘Moments of Joy as sales’ slump. | MORE »

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Germanwings Crash Story Worsens for Lufthansa

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event? | MORE »

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3 Tips for Managing Zayn-esque Organizational Change

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.  | MORE »

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Fixing Reputation All in the Recovery

Two major international brands—Dolce & Gabbana and Lenovo—screwed up big time in the last month. How each handled its crisis is a classic lesson in ‘how to’ and ‘how not to’ communicate after a misstep. | MORE »

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Does Your Post Pass the Elevator Test?

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator, […] | MORE »

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S. | MORE »

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The Week in PR—March 16, 2015

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.
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3-Step Framework for Brand Vulnerability Analyses

You might not think so, but your organization is probably vulnerable—to varying degrees—to nearly every type of crisis imaginable, except for Martian invasion. And don’t count that out, either. | MORE »

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Boren and Bullhorn Send Clear Message to Oklahoma SAE Chapter

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma. | MORE »

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