Crisis Management

Uber & Apple Caught in the Crossfire: What to Do When Ensnared in a Crisis Not of Your Making

March 7th, 2016 by

In light of these cases, we asked PR pros what brands should do if they’re dragged into a crisis unfairly like Apple and Uber.

What The Martian Teaches Us About Employee Communications in a Crisis

February 29th, 2016 by

With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.

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What Not to Do When Your Competitor Is Mired in Tragedy

February 24th, 2016 by

In the wake of the Michigan shootings, it didn’t take long for at least one of Uber’s competitors to send a pointed marketing email to its database. Seasoned professional communicators can probably guess what followed. The takeaway for any brand whose competitor is dealing with the death of either employees or customers is to step back, wait and put yourself in the mind-set of the families whose lives have been changed forever.

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How Tim Cook Is Managing Apple’s Fight With the Feds

February 21st, 2016 by

Apple had to make a choice that would split its audience no matter how they responded to the FBI.

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3 Foolproof Steps to Manage Any Social Media Crisis

February 16th, 2016 by

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels

February 15th, 2016 by

Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.

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3 Takeaways From Facebook’s ‘Colonialism’ Flap

February 11th, 2016 by

One rash tweet could get you into big trouble if you don’t carefully examine your own words.

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What the Meat Debate Can Teach You About Your Messaging Strategy

February 8th, 2016 by

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.

6 Steps to Help Coordinate a Crisis Response in a Large Corporation

February 8th, 2016 by

The most successful crisis response plans deliver all the best attributes of an involuntary reflex.

7 PR Lessons From the Largest Healthcare Data Breach in History

February 1st, 2016 by

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.