Crisis Management


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Did Silos, Groupthink Ignite Bud Light Debacle?

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process. | MORE »

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Sharp Contrasts in Response to Crises

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month. | MORE »

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The Week in PR, May 4 – May 11

Airbnb sends a strong message and Walmart’s insult to injury.  | MORE »

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How Tom Brady Can Stop His Reputation’s Deflation

Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior. | MORE »

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3 Tips to Make Your Crisis Management Practice Ready for Any Scenario

At a crisis management workshop at the Counselors Academy conference led by Joan Gladstone of Gladstone International, attendees were asked if they were prepared to say yes whenever a clients asks for help in a crisis. “If not, you’re taking a big risk that your clients may go elsewhere for crisis communications counseling and other PR services,” Gladstone said. | MORE »

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When a Crisis Becomes Satire

The growing manifestation of becoming a joke has sparked a new and growing phase in the lifecycle of your crisis and recovery plan. What do you do when your brand becomes the object of the latest globally trending Internet meme? What’s the right course of action when thousands of satirical, animated GIFs are being produced and shared every hour? | MORE »

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How to Enhance PR Agency-Client Partnerships

It’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks? | MORE »

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7 Tips for Using Social Media in a Brand Crisis

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly. | MORE »

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PR Lessons From the Presidential Campaigns

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality. | MORE »

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The Week in PR—April 20 – April 24, 2015

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa. | MORE »

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