Crisis Management

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The Panama Papers: Steps Communicators Should Take Now

April 4th, 2016 by

With 11 million documents under scrutiny by the world’s journalists, it seems a safe bet that more shoes will drop, perhaps implicating brands doing business in Russia, Iceland or Argentina. The question for brand communicators is what to do now? We have some answers.

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PR News/Nasdaq Survey: Nearly Half of Organizations Shun Crisis Preparation

March 28th, 2016 by

Nearly half of the communicators surveyed in a poll conducted earlier this month said their organizations lack a crisis communication playbook.

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New CEO Ingram Sets JWT on Right Path for Diversity

March 24th, 2016 by

Credit is due to ad agency J. Walter Thompson and WPP for surpassing our advice on their crisis. A new CEO with a new vision, backed up by JWT’s new documentary focused on the achievements of female pioneers and leaders, all add up to an earnest response to an ugly public relations moment.

Data-Security

5 Tips to Help Communicators Lead Brands’ Dialogues on Data Security

March 21st, 2016 by

C-level execs, especially board members, rightfully are becoming more concerned and aware. The rivers of data flowing underneath businesses they run are at legitimate risk. The damage from breaches can run into the hundreds of millions of dollars when totaling the financial impact of what comes with a breach today: customer and activist investor lawsuits, initial and ongoing investigations and the strain on technological and human capital.

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A Social Media Checklist for Your Crisis Communications Plan

March 17th, 2016 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.

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Memo to WPP Execs: All Actions and Messages Represent the Company

March 17th, 2016 by

CEOs of two media agencies owned by U.K.-based WPP are under fire for alleged offensive conduct.

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Chris Rock Takes PR Route 1 at the Oscars

March 17th, 2016 by

The Oscars’ response to protests and boycotts was direct and featured Chris Rock’s humor.

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Sharapova Sponsors and Whole Foods’ Oranges: Brand Crisis in the Fast Lane

March 14th, 2016 by

For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.

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Uber & Apple Caught in the Crossfire: What to Do When Ensnared in a Crisis Not of Your Making

March 7th, 2016 by

One of the best-known PR lessons for brands is that it’s a good idea to have a crisis plan in place since no organization is immune to a crisis situation, as PR pros have argued repeatedly in these pages. But what can and should brands do when they find themselves in the crosshairs of someone else’s crisis or in a crisis not directly related to them?

What The Martian Teaches Us About Employee Communications in a Crisis

February 29th, 2016 by

With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.