Ashley McCown, President of Boston-based Strategic Communications firm Solomon McCown, provides her annual review of the top ten public relations crises of the year.
An unforeseen crisis can’t be prevented, and with the immediacy of today’s media, it can take minutes for misinformation to morph into its own conversation.
Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.
We look at some of the biggest PR crises of recent months and see if all that bad press has a silver lining.
Winner: John Guilfoil, Owner/Principal, John Guilfoil Public Relations (JGPR) John Guilfoil has proven to the police and fire departments of New England that his services are of value. In just one year, he’s grown his …
Winner: Karen Doyne, Managing Director and Leader, US Crisis Practice, Burson-Marsteller From the tragedy at Virginia Tech to the Target data breach to the Lufthansa/Germanwings crash to countless other crises, Karen Doyne brings to every …
Creating an organization is like creating a living thing; don’t forget to give it reflexes to help it survive.
You can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.