Crisis Management


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How to Tell a Story When It’s Not a Great Story

Taking hold of the narrative is one way of trying to manage a crisis. However, in an increasingly fragmented media universe, communicators need multiple tools to manage and communicate about crises.

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Formulate Your Crisis Communications Plan Now

PR pros can no longer assume their company or organization is immune to trauma. As a crisis communicator, when something horrible happen are you prepared for an immediate response? Do you have a recovery plan for your brand? A crisis plan that you test, and update annually?

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Media Management: Navy Pier PR a Lifesaver After Media Snafu

A major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift.

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As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control

The New England Patriots could not make ‘Deflategate,’ the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons.

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3 PR Takeaways From Chipotle’s ‘Pulled’ Pork

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.

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PR Insider: The Lost Art of Reputation Management

We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.

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Taking a Stand: Communicating with Difficult CEOs By the Numbers

To prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another.

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Visual, Mobile Issues Confront Communicators in 2015

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

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4 of the Best PR Stories in 2014

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

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Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.

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