In light of these cases, we asked PR pros what brands should do if they’re dragged into a crisis unfairly like Apple and Uber.
With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.
In the wake of the Michigan shootings, it didn’t take long for at least one of Uber’s competitors to send a pointed marketing email to its database. Seasoned professional communicators can probably guess what followed. The takeaway for any brand whose competitor is dealing with the death of either employees or customers is to step back, wait and put yourself in the mind-set of the families whose lives have been changed forever.
Apple had to make a choice that would split its audience no matter how they responded to the FBI.
It’s every company’s worst nightmare: Your business is in the news, and not for something good.
Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.
It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.
The most successful crisis response plans deliver all the best attributes of an involuntary reflex.
With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.