Crisis Management

abf6752c-7071-402c-a5ba-f7cf9c014e30-service-crop1-1260x840

New CEO Ingram Sets JWT on Right Path for Diversity

March 24th, 2016 by

Credit is due to ad agency J. Walter Thompson and WPP for surpassing our advice on their crisis. A new CEO with a new vision, backed up by JWT’s new documentary focused on the achievements of female pioneers and leaders, all add up to an earnest response to an ugly public relations moment.

Data-Security

5 Tips to Help Communicators Lead Brands’ Dialogues on Data Security

March 21st, 2016 by

C-level execs, especially board members, rightfully are becoming more concerned and aware. The rivers of data flowing underneath businesses they run are at legitimate risk. The damage from breaches can run into the hundreds of millions of dollars when totaling the financial impact of what comes with a breach today: customer and activist investor lawsuits, initial and ongoing investigations and the strain on technological and human capital.

book

A Social Media Checklist for Your Crisis Communications Plan

March 17th, 2016 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.

admin-ajax.php

Memo to WPP Execs: All Actions and Messages Represent the Company

March 17th, 2016 by

CEOs of two media agencies owned by U.K.-based WPP are under fire for alleged offensive conduct.

87th

Chris Rock Takes PR Route 1 at the Oscars

March 17th, 2016 by

The Oscars’ response to protests and boycotts was direct and featured Chris Rock’s humor.

hi-res-a55343cd0d1c83fa42ee03ca797179dd_crop_north

Sharapova Sponsors and Whole Foods’ Oranges: Brand Crisis in the Fast Lane

March 14th, 2016 by

For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.

Uber & Apple Caught in the Crossfire: What to Do When Ensnared in a Crisis Not of Your Making

March 7th, 2016 by

In light of these cases, we asked PR pros what brands should do if they’re dragged into a crisis unfairly like Apple and Uber.

What The Martian Teaches Us About Employee Communications in a Crisis

February 29th, 2016 by

With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.

Screen-Shot-2015-04-20-at-3.12.20-PM-1

What Not to Do When Your Competitor Is Mired in Tragedy

February 24th, 2016 by

In the wake of the Michigan shootings, it didn’t take long for at least one of Uber’s competitors to send a pointed marketing email to its database. Seasoned professional communicators can probably guess what followed. The takeaway for any brand whose competitor is dealing with the death of either employees or customers is to step back, wait and put yourself in the mind-set of the families whose lives have been changed forever.

iPhone_6_Security

How Tim Cook Is Managing Apple’s Fight With the Feds

February 21st, 2016 by

Apple had to make a choice that would split its audience no matter how they responded to the FBI.