Crisis Management

A Sexist Contest Backfires for Smartphone Maker OnePlus

August 13th, 2014 by

In an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.”

Shareholder Lawsuit Looks to Nail Yelp for Fake Reviews

August 7th, 2014 by

The Yelp lawsuit points to a major issue for companies that make use of online recommendations and endorsements, as consumers may start to fight back. Before you incur a multi-million dollar class action lawsuit, here are some tips for cleaning up your endorsement policy.

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Russian Hackers Breach 420,000 Websites—Is Your Organization Next?

August 6th, 2014 by

The potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis.

Bracing for When (Not if) Your Brand Has to Apologize

August 5th, 2014 by

Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis.

Norwegian Cruise Line Drowning in Bad PR

July 28th, 2014 by

Norwegian Cruise Line is being called “heartless” after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer.

Comcast Debacle Points Out Need for HR/PR Collaboration

July 28th, 2014 by

The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.

PR Lessons from a Growing Meat Scandal

July 22nd, 2014 by

A suspect meat scandal in China is getting worse. The growing scandal surrounding Husi Food should focus the mind of communicators when it comes dealing with global supply chains and crafting a contingency plan for when a crisis ensues.

Stakes for PR Pros When Brands Get Into a Fight

July 21st, 2014 by

When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment.

Case Study: University Prevents Tragedy, Shapes Its Own Narrative

July 21st, 2014 by

“My roommate just pulled the fire alarm and he’s got a gun.” UCF Police received that harrowing 911 call from an on-campus resident at the University of Central Florida in Orlando, Fla., shortly after midnight on Monday, March 18, 2013.