Crisis Management

PR Insider: The Lost Art of Reputation Management

January 12th, 2015 by

We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.

Taking a Stand: Communicating with Difficult CEOs By the Numbers

January 12th, 2015 by

To prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another.

Visual, Mobile Issues Confront Communicators in 2015

January 5th, 2015 by

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

4 of the Best PR Stories in 2014

December 31st, 2014 by

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

December 29th, 2014 by

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.

Columbia Journalism School to Investigate Disputed Rolling Stone Rape Article

December 23rd, 2014 by

Rolling Stone inserted its disputed rape story back into national headlines by announcing that it has asked Columbia Journalism School to perform an independent inquiry into the editorial process behind the article. The journalism school will produce a report on the article, and Rolling Stone will publish that report unedited on its website.

PR Reacts as Sony Pictures Reels from Fast-Moving Crisis

December 22nd, 2014 by

Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.

6 Essential Steps for Surviving a Crisis

December 18th, 2014 by

The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.

Is Caving In a PR Strategy? Sony Cancels Release of The Interview

December 18th, 2014 by

Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself “Guardians of Peace,” which evoked the September 11th attacks and warned theatergoers to stay away from the movie.

Sony Struggles to Respond to a Fast-Changing PR Nightmare

December 17th, 2014 by

The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.