Crisis Management

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3 Foolproof Steps to Manage Any Social Media Crisis

February 16th, 2016 by

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels

February 15th, 2016 by

Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.


3 Takeaways From Facebook’s ‘Colonialism’ Flap

February 11th, 2016 by

One rash tweet could get you into big trouble if you don’t carefully examine your own words.


What the Meat Debate Can Teach You About Your Messaging Strategy

February 8th, 2016 by

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.

6 Steps to Help Coordinate a Crisis Response in a Large Corporation

February 8th, 2016 by

The most successful crisis response plans deliver all the best attributes of an involuntary reflex.

7 PR Lessons From the Largest Healthcare Data Breach in History

February 1st, 2016 by

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.

How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

February 1st, 2016 by

As communications pros we know that storytelling can be a powerful tool.


Wounded Warriors Project in Crisis After Claims of Improper Spending

January 28th, 2016 by

The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.


6 Steps to Guide You Through a Social Media Crisis

January 27th, 2016 by

During a crisis, ask the right questions, say the right things, and do each at the right time.


PR Lessons from Winter Storm Jonas

January 25th, 2016 by

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.