Crisis Management


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Timely, Measured Responses to Posts Result in the Tweet Smell of Success

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts. | MORE »

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Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders. | MORE »

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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Hacking at LinkedIn Highlights PR’s Critical Role in Data Breaches

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts. | MORE »

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Tip Sheet: Want the CEO’s Ear? Learn What Makes Her Tick

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors. | MORE »

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Yahoo Résumé Crisis Underscores Need for Solid Bond With Employees

The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson. | MORE »

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Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers. | MORE »

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Media Relationships a Big Factor in Taking on Controversial Clients

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client. | MORE »

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How to Prevent Event Snafus With Proper Planning

Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events. | MORE »

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Wal-Mart Crisis Underscores Need for Strong Corporate Governance

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions. | MORE »

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