The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.
Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.
Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.
The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.
Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.
Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.
As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.