Crisis Management

When a Crisis Becomes Satire

May 4th, 2015 by

The growing manifestation of becoming a joke has sparked a new and growing phase in the lifecycle of your crisis and recovery plan. What do you do when your brand becomes the object of the latest globally trending Internet meme? What’s the right course of action when thousands of satirical, animated GIFs are being produced and shared every hour?


How to Enhance PR Agency-Client Partnerships

April 29th, 2015 by

It’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks?


7 Tips for Using Social Media in a Brand Crisis

April 27th, 2015 by

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.

PR Lessons From the Presidential Campaigns

April 27th, 2015 by

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.

The Week in PR—April 20 – April 24, 2015

April 27th, 2015 by

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.


Ben Affleck Learns the PR Dangers of Censorship

April 20th, 2015 by

Ben Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.


What PR Pros Can Learn from Google’s Internal Response to EU Charges

April 15th, 2015 by

Google has prepared a response to antitrust charges from the EU, and it may hold some key lessons for communicators who want to keep employees in the loop while grappling with difficult cases.


5 PR Tips for Taking on a Client Post-Crisis

April 14th, 2015 by

Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.

Confronting the Critics Online

April 13th, 2015 by

Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?

The Week in PR

April 13th, 2015 by

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.