Crisis Management


avatar

Damaged George W. Bush Brand Makes a Comeback

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings. | MORE »

2 Comments

avatar

A Different Take on the Crisis PR Checklist

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.  | MORE »

1 Comment

avatar

4 Ways to Rehabilitate a Sullied Image

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine? | MORE »

1 Comment

avatar

Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.  | MORE »

1 Comment

avatar

5 Pointers for a Successful Apology

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012. | MORE »

2 Comments

avatar

How to Protect Your Brand from a Twitter Hacking

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists. | MORE »

1 Comment

avatar

Video: Dallas Lawrence on Crisis Management

Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be. | MORE »

Comments Off

avatar

First Questions When a Crisis Hits: How, Whether and Where to Respond

A blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision. | MORE »

Comments Off

avatar

Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.  | MORE »

1 Comment

avatar

Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility. | MORE »

3 Comments