We provide a book review of Evan Nierman’s new book., which contains mostly standard crisis advice, though the novelty is whom he’s attempting to reach and how his insights are presented. This book’s main beneficiaries are owners of small businesses, with limited or no background in PR or media relations.
Crisis Management
Toss Your Involved Crisis Plan, But Ensure You Lead with Internal Communication
October 18th, 2021 by Seth ArensteinThis month, we discuss in-crisis moments, after you’ve determined you’re in a crisis. Our dialoguers are veteran communicators and authors Eric Dezenhall, co-founder and president of DC-based Dezenhall Resources, and Chris Rosica, president of Rosica Communications of NJ. Both whack at a few sacred cows in this dialogue.
Gruden, Raiders and the NFL Have Some Explaining to Do
October 12th, 2021 by Nicole SchumanWhen The New York Times released a report on Friday (Oct. 8) regarding a racist email sent by now former Las Vegas Raiders coach, Jon Gruden, the clock began to tick concerning the team’s response.
Urban Meyer and Facebook Seeking Trust
October 7th, 2021 by Seth ArensteinJaguars coach Urban Meyer and Facebook founder Mark Zuckerberg have plenty in common. Both should heed the advice of Shad Khan, the Jaguars’ owner.
California Oil Spill Is a PR Crisis in Dire Need of Cleanup
October 4th, 2021 by Sophie MaerowitzSouthern California is reeling after a pipeline failure dumped 126,000 gallons of oil into the Pacific three miles from the Orange County coast. The pipeline company’s crisis communications response thus far has been underwhelming.
Behind Every Good Crisis There’s Usually an Oversized Ego or Two
October 1st, 2021 by Katie PaineWe’ve written about how founders’ personalities contributed to the downfall of Theranos, WeWork and “The Ellen DeGeneres Show.” And recently, we saw a similar pattern with the now-defunct media conglomerate Ozy and iconic game show “Jeopardy!.”
Feds Get Serious About How and When Companies Communicate Cyber Incidents
October 1st, 2021 by Seth ArensteinThe ubiquity of cybercrime has made communication about it a subspecialty that PR pros need to acquire. Or they must hire communicators and lawyers with knowledge of cyber jargon, technology, rules and regulations.
Facebook Gets Defensive, Pauses Instagram for Kids, Yet Struggles with Transparency
September 28th, 2021 by Nicole SchumanThe social media platform again is in the crosshairs. Instead of being defensive, transparency might have prevented a potential PR crisis.
Why Saying Nothing Sometimes is a Good PR Strategy
September 27th, 2021 by Arthur SolomonIt’s natural to want to respond fast to a negative story. However, patience sometimes is a better course, as one or two bad stories often fail to grow into a full-blown PR crisis.
How Astrology Can Help Communicators Prepare for a Crisis
September 24th, 2021 by Bryce BozadjianThe communication planet, Mercury, will appear to orbit backward soon. Similar to anticipating a PR crisis, planning for it now can help.