Crisis Management


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McDonald’s Offers its Employees Budget Tips But They Aren’t ‘Lovin’ It’

In an effort to bolster its employee relations program, McDonald’s launched a microsite aimed at helping staffers balance their finances. The seemingly positive gesture has, however, backfired on the fast-food giant because the budget is unrealistic and suggests employees should seek a second job. | MORE »

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3 PR Superheroes, Just In Time for Comic-Con 2013

The photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with. | MORE »

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Rolling Stone Feels the Heat From ‘Bomber’ Cover

Rolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts. | MORE »

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Carnival Cruises Faces Continuing Tide of Crisis with the Costa Concordia

It’s been 18 months since the Costa Concordia went aground, but the ship hasn’t budged an inch, according to The New York Times. What’s more, the trial for Francesco Schettino, the ill-fated vessel’s captain, begins on Wednesday, fanning the flames of a crisis that the parent company, Carnival Cruises, is eager to extinguish. | MORE »

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Asiana Airlines Ought to Stay on Message

There are always going to be creepy people who get their kicks from tragedy. And the crash of Asiana Airlines Flight 214 at San Francisco International Airport, which killed three people and injured dozens of others, is no exception. | MORE »

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Video Pick: Spitzer Seeks Redemption on The Tonight Show

Eliot Spitzer’s rehabilitation tour started last week. From a PR standpoint, let’s see how he did. | MORE »

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Walmart’s Latest Employee-Relations Debacle Speaks to the Need for Proactive Communications Policies

A Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.  | MORE »

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How to Improve Crisis Management in Universities

The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity. | MORE »

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3 Lessons Eliot Spitzer Can Learn From Anthony Weiner

It’s been five years since Eliot Spitzer resigned as Governor of New York amid a prostitution scandal. However, after a short-lived stint as a pundit for several networks, Spitzer has announced that he is ready to give politics another go and is bidding for a spot as New York City’s comptroller. | MORE »

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As Details of Asiana Airlines Crash Emerge, the Company Faces a Crisis With Transparency

In the immediate aftermath of the tragic plane crash on July 6, Asiana Airlines has been forthcoming with its findings, regardless of how the facts will reflect on the company.  | MORE »

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