This week, Malaysia Airlines brought on one of the most baffling bad PR stories in recent memory when it launched the “My Ultimate Bucket List Campaign.”
There are certain qualities that should stand out among candidates when assembling a crisis communications team.
The Internet lost its collective mind this weekend, when a massive cache of celebrity nude photos was leaked.
The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.
Smart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.
DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.
Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.