Crisis Management


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Swing and a Miss; A-Rod’s Tweet Angers the Yankees

Call it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee. | MORE »

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3 Twitter Takeaways from the Hunt for #redpanda

On Monday, the National Zoo alerted its more than 45,000 Twitter followers that Rusty the red panda was missing. What ensued was a social media search party that eventually led to his safe return. | MORE »

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Carnival CEO Steps Down After Disastrous Year

Carnival Corp. announced today that CEO Mickey Arison will be stepping down. It’s been a tough year for the company—though passengers on February’s Carnival #cruisefromhell might argue they’ve suffered worse. | MORE »

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Serena Williams Serves Up 2 Lessons for PR Pros

Serena Williams has a history of speaking her mind and shooting straight from the hip. However, she may have crossed the line in a recent Rolling Stone interview. | MORE »

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Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy. | MORE »

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A PR Crisis Just Hit: What’s the First Thing You Do?

We asked our readers what to do the instant a PR emergency hits. See what they had to say.  | MORE »

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Booz Allen Has a Major PR Crisis on Its Hands

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients? | MORE »

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School’s Out For Summer, But PR Ed. for Colleges Should Be Constant

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR. | MORE »

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Web Companies Tied to NSA Program Need To Come Clean

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA. | MORE »

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How Susan G. Komen Can Cure Its Reputation

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.  | MORE »

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