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For senior PR managers, the NFL scandals (and the league’s bumbling responses) hold several lessons. Perhaps the biggest takeaway is the need to set new standards without concern “for the gate” and strongly communicate those standards to the public.
In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment.
Just hours before the iOS 8 rollout began Wednesday night, Apple discovered a bug in HealthKit, forcing the company to pull third-party apps designed to sync with the new service from the App Store.
It’s getting worse. The various scandals now engulfing the National Football League are showing no signs of letting up. The league’s reactions to the scandals have been all over the map, and the damage to the heralded brand is exacting a serious toll.
The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about …
This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.
A good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust. During a crisis, which is usually where corporate spokespeople are introduced, being an effective spokesperson is a tremendous advantage.
Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.
Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred.