We expected good things from 2021. Instead, it delivered large doses of frustrating virus protocols, political turmoil, mistrust, disinformation and reputation gaffes. Classic PR blunders generated headlines when leaders failed to learn from history. Here are a few cautionary tales as we look to 2022.
Crisis Management
PR Predictions for 2022 from the PRNEWS Team
December 20th, 2021 by PRNEWSCommunications continues to be an essential function, particularly as companies, organizations and individuals continue to wade through pandemic challenges. The PRNEWS editorial team highlights some innovations and predictions we predict will be important for 2022.
December’s Crises Show Direct Approach Works Best
December 20th, 2021 by Seth ArensteinThe holidays arrived early for crisis communication fans. There was no shortage of stories to peruse. All featured ghosts of crises past, whose protagonists we’ve covered in Crisis Insider.
One View of the Year’s Top PR Crises [VIDEO]
December 15th, 2021 by PRNEWSIt’s a tradition for Solomon McCown & Cence to share its video of the year’s top PR crises with us. This year’s video offers plenty of lessons.
Amazon Crisis Response Lacks Humanity, Increases Labor Practice Scrutiny
December 13th, 2021 by Sophie MaerowitzAmazon has responded to a deadly warehouse collapse that killed at least six employees with several rote “thoughts and prayers” responses from spokespeople. Add a too-little-too-late comment from executive chairman Jeff Bezos, and any company would find itself in a communications crisis with long-term consequences.
Don’t Fire 900 Employees in 3 Minutes on Zoom
December 7th, 2021 by Seth ArensteinThere are no great ways to deliver a termination message. Still, firing 900 employees via Zoom without emotion, and then berating them online, is awful.
Crisis PR Takeaways from Alec Baldwin’s Botched Interview
December 6th, 2021 by Evan NiermanAlec Baldwin should have accepted some responsibility during his first interview since the fatal shooting. Instead, he botched an excellent moment.
Facebook Delayed Walking Back Zuckerberg’s ‘Pretty Crazy Idea;’ You May Have Fewer Options
December 1st, 2021 by Seth ArensteinWhat’s the best way to walk back a statement that, with time, becomes a misstatement? There are a number of options:
Crisis Experts on Diffusing Conflicts at the Thanksgiving Dinner Table
November 23rd, 2021 by Nicole SchumanWith experience in crisis, PR professionals may have to utilize their own tactics when it comes to diffusing an all-out brawl at a Thanksgiving family gathering.
How Firefighting Tactics Can Extinguish Your Next PR Crisis
November 22nd, 2021 by Michael MarinellaCrisis pros can learn from firefighters. While firefighters’ reverence for training is well known, it’s not automatic. They, too, battle complacency.