Crisis Management

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3-Step Framework for Brand Vulnerability Analyses

March 12th, 2015 by

You might not think so, but your organization is probably vulnerable—to varying degrees—to nearly every type of crisis imaginable, except for Martian invasion. And don’t count that out, either.

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Boren and Bullhorn Send Clear Message to Oklahoma SAE Chapter

March 10th, 2015 by

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.

The First Line of Crisis Communication

March 2nd, 2015 by

If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.

The Week in PR – A roundup of PR and marketing-related news

March 2nd, 2015 by

‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).

Taylor Swift Shows PR Savvy With Gift to NYC Schools

February 25th, 2015 by

Swift’s donation should create goodwill and turn the criticism of her being a naïve New Yorker into a distant memory.

Patricia Arquette Steps on Her Powerful Message at Oscars

February 23rd, 2015 by

During her acceptance speech for Best Supporting Actress (“Boyhood”), Patricia Arquette made an impassioned plea for women’s right’s and wage equality. But her follow-up comments may have compromised the initial message.

PR Insider: Keeping the Message Focused in a Crisis

February 23rd, 2015 by

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.

The Williams Affair: A Teachable Moment for PR

February 16th, 2015 by

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

PR Insider: The First 48 of Crisis Communication

February 9th, 2015 by

The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.

NBC’s Brian Williams Apologizes for Misremembering Iraq War Incident

February 5th, 2015 by

Brian Williams is being lambasted for falsely claiming he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of Iraq in 2003. Even 12 years later, a lie, mistruth or “misremembered” incident can and will come back to haunt you.