Crisis Management

Communicators have a special talent. They alone can stitch together love, PR crisis, email and chocolate. Here’s how.

In gest, but only partly, the last weeks of 2021 and first days of 2022 offer enough botched PR and PR crises to assemble a March Madness-style ranking.

The NFL commissioner’s pre-Super Bowl press conference was long on promises and short on solid solutions.

A divisive celebrity. A CEO doubling down on a decision to keep the celebrity  on-platform (and reminding audiences it’s a platform, not a publisher). Committing to an investment in marginalized groups. Guess who?

At a glance it looks like more of a reputation crisis for Zucker, rather than CNN, but PR lessons will reverberate without the organization. 

Spotify unveiled content guidelines in the wake of its Joe Rogan-Neil Young controversy. Will that and Rogan’s apology be enough to bolster its reputation?

Enacting social listening, as well as monitoring consumer sentiment and timely issues, can prevent a small spark of doubt from burning out of control. 

In addition to shareholder woes, Peloton was seen trending for a potentially damaging scene in the season premiere of hit SHOWTIME show “Billions” on Jan. 24. But its leadership issues are truly at the heart of the company’s comms crisis.

Ahead of our Crisis Management Summit March 8-9, 2022, in Miami, we spoke with keynoter Chris Chiames, CCO at Carnival Cruise Line.

We’re just weeks into 2022 and the number of CEO-related PR crises seems overwhelming. Ignorance at the top is not bliss.