Crisis Management

The Week in PR—April 20 – April 24, 2015

April 27th, 2015 by

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.

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Ben Affleck Learns the PR Dangers of Censorship

April 20th, 2015 by

Ben Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.

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What PR Pros Can Learn from Google’s Internal Response to EU Charges

April 15th, 2015 by

Google has prepared a response to antitrust charges from the EU, and it may hold some key lessons for communicators who want to keep employees in the loop while grappling with difficult cases.

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5 PR Tips for Taking on a Client Post-Crisis

April 14th, 2015 by

Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.

Confronting the Critics Online

April 13th, 2015 by

Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?

The Week in PR

April 13th, 2015 by

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.

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NFL’s First Full-Time Woman Referee a Token Gesture?

April 9th, 2015 by

In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.

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Rolling Stone Failure a Stark Lesson for Communicators

April 6th, 2015 by

Communicators are likely to keep a close eye on how Rolling Stone magazine contains the damage after the publication last weekend retracted its article about a brutal gang rape at a University of Virginia fraternity.

When the Conversation Gets Derailed

April 6th, 2015 by

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly.

The Week in PR: March 30, 2015

March 30th, 2015 by

McDonald’s seeks ‘Moments of Joy as sales’ slump.