Crisis Management


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A Video Apology Can Fight Viral with Viral

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way). | MORE »

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Social Media Guidelines for Regulated Companies

The use of social media just got a little more relevant—and risky—for publicly traded companies. | MORE »

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Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel. | MORE »

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In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
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PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event. | MORE »

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For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights. | MORE »

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4 Ways to Manage a Celebrity Tantrum on Twitter

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled. | MORE »

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Mountain Dew Commercial, Created by Tyler, the Creator, Falls Flat

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop? | MORE »

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Damaged George W. Bush Brand Makes a Comeback

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings. | MORE »

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A Different Take on the Crisis PR Checklist

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.  | MORE »

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