Crisis Management


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Serena Williams Serves Up 2 Lessons for PR Pros

Serena Williams has a history of speaking her mind and shooting straight from the hip. However, she may have crossed the line in a recent Rolling Stone interview. | MORE »

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Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy. | MORE »

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A PR Crisis Just Hit: What’s the First Thing You Do?

We asked our readers what to do the instant a PR emergency hits. See what they had to say.  | MORE »

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Booz Allen Has a Major PR Crisis on Its Hands

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients? | MORE »

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School’s Out For Summer, But PR Ed. for Colleges Should Be Constant

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR. | MORE »

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Web Companies Tied to NSA Program Need To Come Clean

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA. | MORE »

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How Susan G. Komen Can Cure Its Reputation

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.  | MORE »

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Rapid Response to A Crisis is Seldom Enough

Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information. | MORE »

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Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two. | MORE »

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A Video Apology Can Fight Viral with Viral

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way). | MORE »

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