Crisis Management

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6 Steps to Brand Forgiveness After a Crisis

June 30th, 2015 by

Brands that suffer a crisis have to go through a six-step process of penance before regaining confidence in the community.

How to Protect Your Brand From Digital Information Leaks

June 29th, 2015 by

In an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected?

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How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag

June 24th, 2015 by

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.

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Who Media Trained Brian Williams?

June 23rd, 2015 by

Brian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it.

A Crisis Team Can Save Your Brand

June 22nd, 2015 by

It’s an occupational hazard for many companies: If the legal squad and the communications crew are unable to find a way to be responsive during a crisis, you’ll be left at the starting line while negative messaging runs free, the opportunity to protect your reputation gets lost, and your inability to respond weakens.

CrisisAhead

5 Nonverbal Crisis Communications Tips

June 16th, 2015 by

In a crisis situation, your physical presence can say just as much as the message you are delivering.

Bad News Lingers: Takeaways From FIFA

June 15th, 2015 by

When an organization’s response (or lack thereof) only helps to prolong a crisis.

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7 Crisis Tips for When the Roof Caves In

June 9th, 2015 by

Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.

How to Manage Communications for a Merger

May 18th, 2015 by

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.

The Week in PR, May 11 – May 18

May 18th, 2015 by

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?