Crisis Management


4 Lessons From Tom Brady’s Latest PR Play

July 29th, 2015 by

On Wednesday, Brady took to Facebook, issuing a 500-word statement responding to allegations that he destroyed potential Deflategate evidence. Let’s take a look at four specific lessons PR pros can learn from his latest reputation management move.


Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators

July 27th, 2015 by

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?


Hacker Gives NY Mag Cosby Cover Unexpected PR Boost

July 27th, 2015 by

Score another for good ol’ print media—and check the reaffirmation box that you foster what you condemn.


Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together

July 21st, 2015 by

PR pros should pay careful attention to the hacking of

Trouble Ahead Concept

6 Questions to Ask the Moment Your Organization Enters Crisis Mode

July 20th, 2015 by

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away.

How to Handle Demanding Clients

July 20th, 2015 by

We all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right?


Subway Suspends Ties to Sandwich Diet Advocate Jared Fogle

July 8th, 2015 by

Subway wasted little time cutting its ties with longtime pitchman Jared Fogle after federal authorities raided Fogle’s Indiana home on Tuesday.


Toyota’s PR Chief Resigns Two Weeks After Prescription Drug Arrest in Japan

July 2nd, 2015 by

Julie Hamp, Toyota’s PR chief and the highest-ranking woman in its 77-year history, has resigned from her post, nearly two weeks after being arrested on suspicion of illegally bringing painkillers into Japan


6 Steps to Brand Forgiveness After a Crisis

June 30th, 2015 by

Brands that suffer a crisis have to go through a six-step process of penance before regaining confidence in the community.

How to Protect Your Brand From Digital Information Leaks

June 29th, 2015 by

In an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected?