Crisis Management


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Snapchat Hack Offers PR Crisis Lesson: Get Ahead of the Story

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation. | MORE »

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UPS, FedEx Use Crisis Management to Save Christmas

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.  | MORE »

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Yes, Justine Sacco Really Said That on Twitter!

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet. | MORE »

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Duck Dynasty Star Creates Kobayashi Maru Scenario for A&E

A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ. | MORE »

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Target Gives Shoppers a New Meaning for ‘Black Friday’

Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts. | MORE »

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PR Insider: American Airlines Offers a Lesson in Social Media

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media. | MORE »

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The Only Thing Worse Than Yahoo’s Latest Email Problem Is Its PR Response

The pixie dust around Yahoo and CEO Marissa Mayer is fading fast, as one of its mainstays, Yahoo Mail, has become a consistent PR headache. | MORE »

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As PR Execs Brace for the New Year, All Roads Lead to the C-Suite

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise. | MORE »

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‘Authenticity’ is a False Premise If Words Fail to Match Your Actions

Authenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work. | MORE »

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Live Fast & Furious, Die Young: Should Universal Use Paul Walker YouTube Videos to Drive Sales?

Paul Walker’s death in a fiery high-speed car crash raises some tough PR questions for Universal. Universal already had a “do as I say, not as I do” PSA starring Walker in the can. As of this morning, the PSA had only 16,593 views on YouTube. Should Universal promote that PSA harder? Make more Walker PSAs? | MORE »

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