Crisis Management

myths

We Need to Dispel These 5 PR Myths

August 24th, 2015 by

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]

A 6-Step Foundational Approach to Reputation Management Strategy

August 24th, 2015 by

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.

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‘PR’ Stands for ‘Public Relations,’ in Case Your CEO Forgot

August 20th, 2015 by

Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […]

Subway Manages Its Worst-Case Scenario With a Single Tweet

August 19th, 2015 by

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.

Week in PR

August 18th, 2015 by

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?

Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture

August 17th, 2015 by

The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.

Tinder’s Tweets Take It Beyond Core Audience

August 13th, 2015 by

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?

Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness

August 10th, 2015 by

There is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly.

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7 Points to Consider When Your Brand Gets Involved in Social Issues

August 4th, 2015 by

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?

10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

August 3rd, 2015 by

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.