Crisis Management


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When the Event Starts, Plans Can Be Worthless, but Planning is Everything

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives. | MORE »

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How to Manage the Worst Situations Using Basic Rules and Authentic PR

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis. | MORE »

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In the Heat of a Crisis, Will Your PR Plan Work?

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur. | MORE »

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PR Insider: Staying Focused at the Center of a Crisis

In today’s 24-7-365 media cycle, there’s a crisis all the time. Here are some tips on handling a crisis via social media.  | MORE »

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How Somali Pirates Taught Me to Plan for Crises Like a Basketball Coach

Successful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations. | MORE »

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Special PR Strategies Needed for Crises That Move Slowly, and Evolve

Crises come in all varieties, but some are worse than others. The kind the emerge suddenly, but then evolve slowly are the worst, and the hardest to deal with. | MORE »

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Bay Episode Underscores Need For Plan When Something Goes Wrong

Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology. | MORE »

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The Velveeta Shortage: Example of, um, a ‘Cheesy’ PR Strategy?

Reports of shortages of Kraft’s Velveeta have been circulating recently, and the “prepared cheese product” may not be available for the Super Bowl. | MORE »

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Lessons From Chris Christie’s Career-Threatening Crisis

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal. | MORE »

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Snapchat Hack Offers PR Crisis Lesson: Get Ahead of the Story

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation. | MORE »

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