Corporate Responsibility

PR and Communications Amidst Rapid Growth

February 24th, 2014 by

The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences.

Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge

February 12th, 2014 by

Chick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.

PR Insider: Making a Profit and Doing Good are Not Mutually Exclusive

February 3rd, 2014 by

Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.

LinkedIn Wants it to be Easier for You (and Your Non-Profit) to Change the World

January 22nd, 2014 by

This week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities.

12 Questions You Need to Ask About Your CSR Program

January 15th, 2014 by

Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.

Cheerios Listens to Popular Opinion, Removes GMOs

January 3rd, 2014 by

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.

On Social Media, Awareness Is Good but Profit Is Better

January 3rd, 2014 by

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.

PR Insider: Internal Communications In Periods of Rapid Growth

December 23rd, 2013 by

Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.

Retailers Look to Boost PR by Staying Closed on Black Friday

November 27th, 2013 by

Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families.

Strategic Corporate Giving: Laser-Like Focus Sparks Solid PR Results

November 25th, 2013 by

Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.