Corporate Responsibility


avatar

More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher

A bad reputation can cost you dearly. Office workers lost some confidence in Q1. | MORE »

Comments Off

avatar

As Details of Asiana Airlines Crash Emerge, the Company Faces a Crisis With Transparency

In the immediate aftermath of the tragic plane crash on July 6, Asiana Airlines has been forthcoming with its findings, regardless of how the facts will reflect on the company.  | MORE »

3 Comments

avatar

13 Brands That Know How to Celebrate the Fourth of July

It’s time to celebrate our independence! For communications professionals that means now is the time to connect your brand to America’s biggest summer celebration. And to commemorate America’s 237 birthday here are 13 brands (in honor of the 13 original colonies) that celebrate the holiday in style. | MORE »

1 Comment

avatar

Communicators Must Adapt Old Conduct Rules For Social Media Age

Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.  | MORE »

Comments Off

avatar

Will DOMA Ruling Open Door for More Inclusive Brand Messaging?

As the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families. | MORE »

1 Comment

avatar

When Will The NFL Decide That Enough Is Enough?

New England Patriots tight end Aaron Hernandez was arrested yesterday for murder and five other counts of gun-related crimes. In addition to Hernandez, Cleveland Browns’ Ausar Walcott was also arrested yesterday for attempted murder. | MORE »

Comments Off

avatar

No Heat Loss: 5 Steps to Keep Momentum After the Big Game

The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV. | MORE »

Comments Off

avatar

Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.  | MORE »

7 Comments

avatar

How To Measure Your CSR Efforts

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments. | MORE »

Comments Off

avatar

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick. | MORE »

Comments Off