Corporate Responsibility

2012 Nonprofit PR Awards: Corporate/Nonprofit Partnership

March 15th, 2012 by

The 2012 Nonprofit PR Award in the category of "Corporate/Nonprofit Partnership" was awarded to two campaigns: Discovery Education and the Siemens Foundation for the "Siemens STEM Academy"; and Scholastic Inc. and the Alliance for Young Artists & Writers for "The Scholastic Art & Writing Awards."

5 Ways to Avoid Crafting a Hollow Environmental Credo

March 13th, 2012 by

The first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.

Will a New CEO Help Johnson & Johnson Regain Its Mojo?

February 22nd, 2012 by

The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued

Dow Digs In Its Heels as an Olympics Sponsor

February 21st, 2012 by

One of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001.

Keeping in Step With Chipotle, McDonald’s Says it Cares Too

February 15th, 2012 by

McDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals.

Bad News for Taco Bell as It Feels Heat From Chipotle

February 6th, 2012 by

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued

PR News Survey: A Day in the Life of a PR Practitioner

February 3rd, 2012 by

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

February 3rd, 2012 by

I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to… Continued

CEO Cred Suffers Biggest Barometer Dip in 9 Years

February 3rd, 2012 by

Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued