Sustainability has, thus far, proved to be more than a fleeting trend.
It’s all over the news, from high-profile testimony before Congress to dedicated features in business magazines: corporate social responsibility, corporate responsibility, corporate citizenship, sustainable business practices…
So, what’s a marketing and public relations executive to do in the face of environmental problems and related communications issues?
For many companies, corporate social responsibility (CSR) is still a vast and unknown dimension. How do you approach it from both a business and a good-works perspective? How, in a world full of significant needs… Continued
As the child prodigy of communications that made headway in tying PR to sales, measurement is now invading a smaller subset of the profession – that is, CSR – and giving practitioners whole new reasons… Continued
Corporate Social Responsibility (CSR) is anything but a stagnant practice. In fact, it is evolving in significant and often surprising ways. Throughout the business world, CSR is being employed in an imaginative and frequently provocative… Continued
Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.