Corporate Responsibility

WWF and Fairmont Unite to Address Climate Change

January 10th, 2008 by

WWF, the global conservation organization, announced on January 10, 2008, that it would enter into a partnership with Fairmont Hotels & Resorts (Fairmont), an environmentally progressive hospitality company, to combat climate change. Over the next… Continued

Climate Change and What PR and Marketing Can Do

December 28th, 2007 by

As a public relations and marketing communications career professional, your company may place the climate change issue as one of noise, an interrogative risk, a green deed, or as an exchange of information. It’s none… Continued

All Is Not So Green

December 12th, 2007 by

Despite public protestations, there are some "green" companies that are anything but that.

Luxury Brands Seek to Build CSR Awareness, According to New Study

December 7th, 2007 by

  Last week over fifty newspapers and magazines from Britain, Brazil, Australia, New Zealand, Italy and Switzerland reported on the corporate responsibility of the world’s largest holding companies of luxury brands. For the first time… Continued

How To Measure Strategic Relationships

December 3rd, 2007 by

    What gets measured gets managed is an axiom to which many CEOs subscribe. As important as media measurement may be, is that all you aspire to manage? James E. Grunig, professor emeritus at the… Continued

Courting Media For Your CSR News

November 29th, 2007 by

8 ways you can make the media take serious note of your CSR releases and exclusives.

Building Sustainable Brands: Do Third-Party Certifications Strengthen Your Story?

September 17th, 2007 by

Sustainability has, thus far, proved to be more than a fleeting trend.

Shades Of Green: Integrating CSR To Improve Business Performance

April 23rd, 2007 by

It’s all over the news, from high-profile testimony before Congress to dedicated features in business magazines: corporate social responsibility, corporate responsibility, corporate citizenship, sustainable business practices…

Mining The Gold In Green: Tying The Environment And PR To Business Value

January 8th, 2007 by

So, what’s a marketing and public relations executive to do in the face of environmental problems and related communications issues?

Maximizing The Impact Of Your CSR Press Releases

October 2nd, 2006 by

The CSR press release should be a mainstay of your CSR communications plans and be treated strategically.