Corporate Social Responsibility

The Walt Disney Company put its own stars and First Lady Michelle Obama to work for its Magic of Healthy Living program, helping create a healthier generation of kids.

Winner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making… Continued

Winner: Lesser, Lesser, Landy & Smith, PLLC – Business Builds Community, Community Builds Business Lesser, Lesser, Landy & Smith, PLLC makes community stewardship, advocacy and philanthropy a key firm philosophy, mission and integral business practice.… Continued

Kaiser Permanente’s "Dispatches From Haiti" blog provided on-site coverage of the quake and global relief efforts through smartphone blog posts.

Hershey’s CSR Report condensed the company’s economic, social and environmental efforts while maintaining transparency by adhering to Global Reporting Initiative guidelines.

Southwest Airlines invited hundreds of HR and diversity and inclusion pros from other North Texas companies and organizations to share strategies and tactics to improve the workplace for its diverse group of employees.

Winner: Caffeine Communications/Warshafsky Law Firm – Don’t Risk It Caffeine Communications was charged with driving the public’s awareness of personal injury law firm Warshafsky. Research conducted by Caffeine showed the need for a program that… Continued

Southwest Airlines’ ‘One Report’ integrated financial performance with a complete picture of the company’s sustainability practices.

Co-Winner: PepsiCo Pepsi Refresh Project: Driving Awareness and Engagement Through Media PepsiCo came up with a refreshing idea for its 2010 CSR efforts: to dedicate $20 million to fund good ideas—big and small—that take a… Continued

The Allstate Foundation, in a partnership with the YMCA, launched a successful hashtag-based Twitter campaign with matching donations up to $75,000 to help fight domestic violence.