Corporate Responsibility

Business and Nonprofit Leaders Encourage Volunteerism  

February 14th, 2008 by

Encouraging employees to use their professional skills in volunteer work, leaders at the Summit on Corporate Volunteerism have just kicked off a national campaign to engage more of America’s business professionals in the work of… Continued

Global Corporate Responsibility: Changing Lightbulbs Versus Changing Lifestyles

February 11th, 2008 by

Corporate Responsibility (CR) issues are picking up steam, with expectations of businesses becoming increasingly public, especially those in the environmental sector. Consumers feel confused about the issues and the role they as individuals can play.… Continued

Partnering with NGOs

February 6th, 2008 by

For the past several years Nike has worked with the Global Alliance for Workers and Communities (GA), a non-governmental organization dedicated to improving the workplace experience in developing nations. Citigroup has a longstanding relationship with… Continued

Wearing the Green Mantle Carefully

February 4th, 2008 by

Many companies now emphasizing their green bona fides have found it can backfire if the makeover is more PR than operational. For example, as the green movement got traction in the 1990s, one firm boldly… Continued

The Rewards––and Risks–– of Corporate Sustainability Marketing and Initiatives

January 29th, 2008 by

You are proud of your corporation’s commitment to being a responsible citizen, and rightly so. Yet you face constant questions from advocacy groups and their allies in the media about your products and production processes.… Continued

Surveying Sustainability

January 24th, 2008 by

In this age of proliferating CSR information, it seems a week doesn’t go by without a new "green" survey. Whether the poll focuses on green technology or attitudes toward the environment, there is bound to… Continued

How Can Nonprofits Secure Corporate Social Responsibility Funds?

January 16th, 2008 by

When seeking out financial sponsorship from corporations, nonprofits should avoid making initial inquiries with a financial wish list. "The first thing you should do is not go in talking about money," says Eric Phelps,executive director… Continued

WWF and Fairmont Unite to Address Climate Change

January 10th, 2008 by

WWF, the global conservation organization, announced on January 10, 2008, that it would enter into a partnership with Fairmont Hotels & Resorts (Fairmont), an environmentally progressive hospitality company, to combat climate change. Over the next… Continued

Climate Change and What PR and Marketing Can Do

December 28th, 2007 by

As a public relations and marketing communications career professional, your company may place the climate change issue as one of noise, an interrogative risk, a green deed, or as an exchange of information. It’s none… Continued

All Is Not So Green

December 12th, 2007 by

Despite public protestations, there are some "green" companies that are anything but that.