Corporate Responsibility

Severing Ties When a Corporate Partnership Goes Awry

May 27th, 2008 by

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be… Continued

Americans Misunderstand Environmental Marketing Catchwords, says Study

May 21st, 2008 by

According to the 2008 Green Gap Survey conducted by conducted by Cone LLC and The Boston College Center for Corporate Citizenship, Americans misunderstand key phrases commonly used in environmental marketing and advertising. As a result,… Continued

AIG Unveils 2007 Corporate Responsibility Report

May 20th, 2008 by

American International Group, Inc. (AIG) has just released its second report on corporate responsibility, "Putting our Strength Behind Sustainability", which focuses on long-term sustainability and illustrates how AIG’s Vision and Values guide the company’s approach… Continued

Cause Marketing: Understand What You’re Doing

May 19th, 2008 by

When you’re conceptualizing or implementing a cause marketing campaign, it’s important to understand what type of campaign it is. This is key to giving it context and insight on how you will position the program… Continued

Corporate Philanthropy Reflected Beyond the Bottom Line

May 19th, 2008 by

In the wake of the scandals that rocked the U.S. corporate community in the early part of this decade, corporate social responsibility has moved from catch phrase to cachet, each day becoming more ingrained in… Continued

Before Writing the Check

May 12th, 2008 by

    Before agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties.     “When choosing to partner with an… Continued

Securing CEO Support for Strategic Philanthropy

May 12th, 2008 by

Successful corporate philanthropy involves a number of components – from business-inspired strategy and mutually reinforcing cross-sector partnerships to strong measurement practices and innovative community projects. However, one additional element for truly successful corporate giving is… Continued

The Evolving Sustainability Paradigm:  How Practices and Trends Impact PR

May 6th, 2008 by

Sustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm.  Business leaders are now being challenged to address issues beyond profitability.  From internal issues of worker… Continued

Washingtonian Mag Gives Out ‘Green Award’

May 6th, 2008 by

Washingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of… Continued

Consumers Skeptical about being Green

May 6th, 2008 by

Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents… Continued