Corporate Responsibility

Cause Marketing: Understand What You’re Doing

May 19th, 2008 by

When you’re conceptualizing or implementing a cause marketing campaign, it’s important to understand what type of campaign it is. This is key to giving it context and insight on how you will position the program… Continued

Corporate Philanthropy Reflected Beyond the Bottom Line

May 19th, 2008 by

In the wake of the scandals that rocked the U.S. corporate community in the early part of this decade, corporate social responsibility has moved from catch phrase to cachet, each day becoming more ingrained in… Continued

Before Writing the Check

May 12th, 2008 by

    Before agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties.     “When choosing to partner with an… Continued

Securing CEO Support for Strategic Philanthropy

May 12th, 2008 by

Successful corporate philanthropy involves a number of components – from business-inspired strategy and mutually reinforcing cross-sector partnerships to strong measurement practices and innovative community projects. However, one additional element for truly successful corporate giving is… Continued

Washingtonian Mag Gives Out ‘Green Award’

May 6th, 2008 by

Washingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of… Continued

Consumers Skeptical about being Green

May 6th, 2008 by

Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents… Continued

The Evolving Sustainability Paradigm:  How Practices and Trends Impact PR

May 6th, 2008 by

Sustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm.  Business leaders are now being challenged to address issues beyond profitability.  From internal issues of worker… Continued

Navigating the Win-Win Road: Creating Successful Corporate/Nonprofit Partnerships

April 28th, 2008 by

Building beneficial partnerships with nonprofit groups, such as consumer, patient, seniors, environmental, community, multicultural or faith-based advocacy organizations, government agencies and educational institutions, can provide strategic advantages for a company and positive benefits for a… Continued

Chicago Climate Partners with Dow Jones Indexes to Co-Brand Emissions

April 21st, 2008 by

Last week Chicago Climate Exchange, Inc. (CCX), announced that it had signed a joint marketing deal with Dow Jones Indexes to co-brand, caclulate, market and license the Dow Jones/CCX Emissions Indexes based on European carbon,… Continued

Being Green is Important to Consumers, says New Study

April 16th, 2008 by

According to a study that focused on bloggers, which was recently conducted by Nielsen Online, protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50 percent in 2007. While… Continued