Corporate Responsibility

Case Study: CITGO Kindle Program Helps Kids Turn the Page

August 11th, 2014 by

To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

4 Tips for Telling Your CSR Story Without Bragging Too Much

July 30th, 2014 by

The line between self-effacement and self-promotion on social media is razor thin, and consumers will ignore companies that they think are using it just to toot their own horns.

Norwegian Cruise Line Drowning in Bad PR

July 28th, 2014 by

Norwegian Cruise Line is being called “heartless” after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer.

Using Media Elements to Rebrand Environmental Group

July 28th, 2014 by

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.

Google-funded Bus Provides Mobile Showers for Homeless in San Francisco

July 22nd, 2014 by

Thanks in part to a $100,000 grant from Google, an organization called Lava Mae fitted a former public-transit bus with two full private bathrooms, offering hot showers and clean toilets.

5 Tips for Introducing Ethics Into Company Culture

July 10th, 2014 by

Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account.

How a Frontier Airlines Pilot Used Pizza to Create Goodwill for His Brand

July 10th, 2014 by

Gerhard Bradner, a Frontier Airlines pilot whose Denver-bound plane was diverted to Cheyenne because of a storm, ordered about 50 pizzas to feed the nearly 160 passengers on his plane during the delay.

When Brands Take a Stand, PR Must Connect the Dots

June 30th, 2014 by

When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program.

Starbucks Smartens Up Its Image with Free Online Education for Employees

June 16th, 2014 by

As the first major company to offer a program of this size and scale without major stipulations, Starbucks has positioned itself as a progressive advocate of higher education, a fortunate if not intentioned side effect of the new initiative.