Corporate Responsibility

When Brands Take a Stand, PR Must Connect the Dots

June 30th, 2014 by

When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program.

Starbucks Smartens Up Its Image with Free Online Education for Employees

June 16th, 2014 by

As the first major company to offer a program of this size and scale without major stipulations, Starbucks has positioned itself as a progressive advocate of higher education, a fortunate if not intentioned side effect of the new initiative.

Ethics as Part of the PR Decision-Making Process

June 2nd, 2014 by

It is critical that PR professionals talk more about ethics in order to be effective in trying to implement its values and make it a more integral part of communications.

Case Study: Toshiba Lends Helping Hand to the Nation’s Helpers

May 19th, 2014 by

In 2010 Toshiba America Business Solutions (TABS) created the Helping the Helpers Technology Makeover contest, which pitted nonprofits against one another to win a full-blown technology makeover.

Nurturing Reputation

May 12th, 2014 by

Communicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball.

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Brands Watch #BringBackOurGirls From the Sidelines

May 8th, 2014 by

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance.

Case Study: Concocting a ‘Sweet’ Community Relations Plan

May 5th, 2014 by

During a one-year time frame, Nipro’s goal would be to build a strategic philanthropic plan that aligned the company’s giving with its business goals and objectives; this would allow for greater buy-in for community involvement efforts.

Powerade Drops Controversial Ingredient After Teenager’s Petition

May 5th, 2014 by

A representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks.

10 Steps to Launching a Successful CSR Program

April 24th, 2014 by

Empowering your employees to be your CSR ambassadors will help them to develop a stronger attachment to your company while giving back to their communities and working to make your operations more sustainable.

CVS’ Cigarette Announcement Advances CSR Through Communications

April 9th, 2014 by

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.