Corporate Responsibility


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2013 PR Agency Elite Awards: Community Relations/Volunteer Programs

Winner: Waggener Edstrom Worldwide Waggener Edstrom Worldwide has a longstanding commitment to contributing up to 1% annually of its total fee revenue to communities. But in 2012 Waggener Edstrom took its charitable efforts up a … | MORE »

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2013 PR Agency Elite Awards: Marketing to Women

Winner: Marina Maher Communications Marina Maher Communications was behind one of the most iconic, not to mention pro-women, campaigns to come out of the London 2012 Olympics: P&G’s “Thank You Mom” campaign. According to research … | MORE »

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2013 PR Agency Elite Awards: Promotion of Firm

Co-Winner: MWW When MWW founder, CEO and president Michael Kempner in 2010 spearheaded a management led buy-out from the Interpublic Group of Companies, the decision caused a surge of interest in the East Rutherford, N.J.-based … | MORE »

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2013 PR Agency Elite Awards: Cause/CSR

Winner: Cone Communications Boston-based Cone Communications specializes in corporate social responsibility, or CSR, which in the last several years has been creeping toward the top of the consumer agenda. A majority of Americans not only … | MORE »

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2013 PR Agency Elite Awards: Advocacy

Winner: Fraser Communications The mantra at Fraser Communications is “doing well by doing good.” For the past 14 years the PR agency has worked on advocacy campaigns in multiple areas, ranging from early literacy to … | MORE »

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3 Critical PR Fundamentals for When Campaigns Cover Unusual Subjects

Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.” | MORE »

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Bad News for Fast Food Corporations

Reports have surfaced that a massive fast food protest will be staged next week around the country. Employees from McDonald’s, Wendy’s and Burger King are all expected to walk out of their jobs to voice concerns about poor treatment and unlivable wages. | MORE »

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Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility

The U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.  | MORE »

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FleishmanHillard Reorganization Reflects How The PR Industry is Rapidly Evolving A Window Into The Future of PR

Dave Senay, president-CEO of FleishmanHillard, spoke with PR News about his company’s rebranding as well as larger changes impacting the PR industry. | MORE »

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PR News Shines Spotlight on Top Work by PR Agencies

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York. | MORE »

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