Corporate Responsibility

Ten Steps To Take When Planning a CSR Program

July 9th, 2008 by

Here are ten simple steps to take when planning an CSR program. 1.    Identify potential stakeholders and meet with each to explore their interest in helping plan and implement the CSR program. Think about synergies:… Continued

Marketers Need to Reach "Greenfluencers"

July 7th, 2008 by

According to two recent studies, one by the Tennessee-based ad agency Shelton Group and the other by the communications firm Porter Novelli, marketers seeking to push consumers into making greener purchasing decisions are coming up… Continued

Active Engagement: Winning Friends and Influencing People via CSR

July 7th, 2008 by

Several years ago a major international clothing retailer decided to take the future of its brand image into its own hands. And it did so in a surprising way. Given the nature of its business,… Continued

Business and Human Rights – On the Radar Screen

June 30th, 2008 by

Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years.  By any measure, how companies are… Continued

All That Glitters isn’t Green

June 30th, 2008 by

As never before, environmental sustainability programs offer PR professionals the opportunity to have a meaningful impact on the operations of the organizations we serve.  In few other areas are reputation and operations more closely linked.… Continued

Measuring Corporate Responsibility’s ROI

June 30th, 2008 by

In years past, a company with strong philanthropic activities was viewed as a pillar of the community—a good corporate citizen. Today, companies are defining their corporate citizenship—or corporate responsibility—less by their charitable contributions and more… Continued

"Greenest" Adults are also Tech-Savvy, Says Study

June 23rd, 2008 by

Acccording to a recent study conducted by Mediamark Research & Intelligence, while 46% of U.S. adults neither think nor act green, the 2% of the population who call themselves green advocates, are among the most… Continued

Enhance Your CSR by Marketing from a Philanthropic Perspective

June 23rd, 2008 by

Lately, consumers have been seeing red. To be more specific, Product (RED), the brainchild of singer/activist Bono and DATA co-founder Bobby Shriver. Product (RED) is an initiative to raise awareness and funds for The Global… Continued

Reaping Biz Benefits of Philanthropy Programs

June 16th, 2008 by

Generosity comes easily when business is booming and optimism is running high. But when companies experience economic setbacks, corporate giving programs may face increased scrutiny from internal stakeholders who are looking for places to cut… Continued

Half of All Businesses Lack Sustainability Vision

June 16th, 2008 by

A global study on corporations’ concern for environmental sustainability shows that half of all businesses polled lack a sustainability strategy. The survey, developed by The Vandiver Group and sponsored by Pinnacle Worldwide, shed light on… Continued