Corporate Responsibility


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Wearing the Green Mantle Carefully

Many companies now emphasizing their green bona fides have found it can backfire if the makeover is more PR than operational. For example, as the green movement got traction in the 1990s, one firm boldly … | MORE »

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The Rewards––and Risks–– of Corporate Sustainability Marketing and Initiatives

You are proud of your corporation’s commitment to being a responsible citizen, and rightly so. Yet you face constant questions from advocacy groups and their allies in the media about your products and production processes. … | MORE »

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Surveying Sustainability

In this age of proliferating CSR information, it seems a week doesn’t go by without a new "green" survey. Whether the poll focuses on green technology or attitudes toward the environment, there is bound to … | MORE »

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How Can Nonprofits Secure Corporate Social Responsibility Funds?

When seeking out financial sponsorship from corporations, nonprofits should avoid making initial inquiries with a financial wish list. "The first thing you should do is not go in talking about money," says Eric Phelps,executive director … | MORE »

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WWF and Fairmont Unite to Address Climate Change

WWF, the global conservation organization, announced on January 10, 2008, that it would enter into a partnership with Fairmont Hotels & Resorts (Fairmont), an environmentally progressive hospitality company, to combat climate change. Over the next … | MORE »

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Climate Change and What PR and Marketing Can Do

As a public relations and marketing communications career professional, your company may place the climate change issue as one of noise, an interrogative risk, a green deed, or as an exchange of information. It’s none … | MORE »

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All Is Not So Green

Despite public protestations, there are some "green" companies that are anything but that. | MORE »

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Luxury Brands Seek to Build CSR Awareness, According to New Study

  Last week over fifty newspapers and magazines from Britain, Brazil, Australia, New Zealand, Italy and Switzerland reported on the corporate responsibility of the world’s largest holding companies of luxury brands. For the first time … | MORE »

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How To Measure Strategic Relationships

    What gets measured gets managed is an axiom to which many CEOs subscribe. As important as media measurement may be, is that all you aspire to manage? James E. Grunig, professor emeritus at the … | MORE »

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Courting Media For Your CSR News

8 ways you can make the media take serious note of your CSR releases and exclusives. | MORE »

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