Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest.
Corporate Social Responsibility
Sustainability Stagnant in Packaging
November 7th, 2011 by PRNEWSAfter a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions.
Tip Sheet: Avoid the Traps of Greenblushing and -bashing
November 7th, 2011 by Larry ParnellCommunicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?
Tip Sheet: Avoid the Traps of Greenblushing and -bashing
November 7th, 2011 by Larry ParnellCommunicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?
Community Involvement Strategies: Be Nice, But Be Smart, Too
October 31st, 2011 by PRNEWSIt’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Community Involvement Strategies: Be Nice, But Be Smart, Too
October 31st, 2011 by PRNEWSIt’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Consumers Demand Greater Corporate Responsibility
October 10th, 2011 by PRNEWSYour company’s next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities.
AT&T Wins Digital PR Award for ‘The Last Text’ Documentary to Curb Texting While Driving
October 4th, 2011 by PRNEWSThe Last Text, AT&T’s 10-minute film featuring real accounts of how lives were affected by texting while driving, earned a Good Morning America exclusive and 62,000 pledges to stop the habit.
MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ Program
September 29th, 2011 by PRNEWSMWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.
Tip Sheet: Turning Corporate Responsibility Into Brand Opps
September 26th, 2011 by Jonathan YohannanDon’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.