Corporate Responsibility


avatar

Leveraging the Power of Colleague Engagement

Whether you work for a small business or a Fortune 500 corporation, your company is likely to leverage feedback from employees in order to grow and succeed. When launching new products, good companies engage their … | MORE »

Comments Off

avatar

Ten Rules for Maintaining Good Nonprofit/Corporate Partnerships

Kristian Darigan, VP of cause marketing of Cone, Inc. says that her firm often relies on a “Partnership Bill of Rights” when inaugurating partnerships between companies and nonprofits. These rules often help steer the relationship … | MORE »

Comments Off

avatar

Severing Ties When a Corporate Partnership Goes Awry

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be … | MORE »

Comments Off

avatar

Americans Misunderstand Environmental Marketing Catchwords, says Study

According to the 2008 Green Gap Survey conducted by conducted by Cone LLC and The Boston College Center for Corporate Citizenship, Americans misunderstand key phrases commonly used in environmental marketing and advertising. As a result, … | MORE »

Comments Off

avatar

AIG Unveils 2007 Corporate Responsibility Report

American International Group, Inc. (AIG) has just released its second report on corporate responsibility, "Putting our Strength Behind Sustainability", which focuses on long-term sustainability and illustrates how AIG’s Vision and Values guide the company’s approach … | MORE »

Comments Off

avatar

Cause Marketing: Understand What You’re Doing

When you’re conceptualizing or implementing a cause marketing campaign, it’s important to understand what type of campaign it is. This is key to giving it context and insight on how you will position the program … | MORE »

Comments Off

avatar

Corporate Philanthropy Reflected Beyond the Bottom Line

In the wake of the scandals that rocked the U.S. corporate community in the early part of this decade, corporate social responsibility has moved from catch phrase to cachet, each day becoming more ingrained in … | MORE »

Comments Off

avatar

Before Writing the Check

    Before agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties.     “When choosing to partner with an … | MORE »

Comments Off

avatar

Securing CEO Support for Strategic Philanthropy

Successful corporate philanthropy involves a number of components – from business-inspired strategy and mutually reinforcing cross-sector partnerships to strong measurement practices and innovative community projects. However, one additional element for truly successful corporate giving is … | MORE »

Comments Off

avatar

Washingtonian Mag Gives Out ‘Green Award’

Washingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of … | MORE »

Comments Off