A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.
Corporate Social Responsibility
Issue Management: Solve a Potential Problem and Gain a Business Foothold
January 2nd, 2012 by Brenda C. SilerChuck E. Cheese’s Tells the Kids to Lay Off the Heavy Machinery
December 14th, 2011 by PRNEWSBecause of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.
Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know
December 13th, 2011 by PRNEWSDavis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.
Data Point: The Top Corporate Citizens And Their Presence on Facebook
December 12th, 2011 by PRNEWSPR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.
CSR Soars in 2011; Look for Better Integration With Biz Units in 2012
December 12th, 2011 by PRNEWSCorporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.
CSR Soars in 2011; Look for Better Integration With Biz Units in 2012
December 12th, 2011 by PRNEWSCorporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.
Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line
December 3rd, 2011 by PRNEWSLeveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war
2011 PR People Awards – CSR Leader of the Year
November 30th, 2011 by PRNEWSGoodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."
2011 PR People Awards – CSR Leader of the Year
November 30th, 2011 by PRNEWSGoodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."
CR Reporting Rises Among Top 100 U.S. Companies
November 14th, 2011 by PRNEWSThe number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives.