Corporate Responsibility

How One Agency Started from the Ground Floor to Make CSR Part of Culture

September 2nd, 2008 by

Several years ago, Hauska & Partner, PR consultancy, which operates in Central and Southern Europe, adopted a new strategic direction: They wanted to do different things in a different way. The new strategic direction was,… Continued

Prepping the CEO for a Charitable-Minded B-to-B PR Initiative

August 26th, 2008 by

More and more business-to-business organizations are launching new products and services with a dual mission: to be profitable while serving a greater humanitarian purpose. It’s no surprise. Just as business-to-business marketers have adapted use of… Continued

Communicating Your Green Initiatives

August 25th, 2008 by

Green may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that… Continued

The Global Village: Building the Connection at Your Organization

August 19th, 2008 by

We have entered a new age. Never before has the world been more connected. From the sale and delivery of goods and services, to investor relations, customer loyalty, and employee satisfaction, this is a global… Continued

Think Green, Act Green, Create Green

August 18th, 2008 by

Today, most companies have some type of environmental policy or social responsibility initiative in place as part of their brand identity or corporate mission. These efforts may vary in breath and depth, but in most… Continued

Sustainability Reporting—Where’s the Context and What is Your Role?

August 18th, 2008 by

No company would ever think of reporting its financial performance without including some measurement of costs or expenses along the way. Yet that is exactly what most organizations do when preparing their non-financial reports. Here,… Continued

Aligning Your Brand with Green Causes:  How to Get Started 

August 12th, 2008 by

There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is positioned… Continued

Green Business: From Risk Management To Opportunity Capitalization

August 12th, 2008 by

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

College Students Prefer Socially Conscious/Eco-Friendly Brands, says New Study

August 7th, 2008 by

According to a  Alloy Media + Marketing’s 8th annual College Explorer study, not only will a record-level of 13.6 million incoming college students (age 18-30) account for a record $237 billion in spending this year … Continued