Corporate Responsibility


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Leveraging Company Operations and Scale to Drive Social and Business Impacts

During the last 25 years, traditional cause marketing and cause branding have evolved.  Americans’ expectations for companies when it comes to supporting social issues remain at an all-time high (83 percent in 2007, according to … | MORE »

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It’s Easy Being Green—Theoretically

According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the 2% of the population … | MORE »

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Optimizing Your Relationship with a CSR Consultant

For all communication professionals, the emergence of corporate social responsibility as a modus operandi is great news. It is an ideal opportunity for communicators to grab hold of a portfolio that is certain to get … | MORE »

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Integrating CSR Messages Into Your Business’ Communications Plan

Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds … | MORE »

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What You Need to Know about Greenwashing

Environmental issues are rarely out of the news these days with more and more people rapidly becoming aware of the role we each play in using (and sometimes abusing), the planet’s resources. Accepting this ethical … | MORE »

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Leveraging the Power of Colleague Engagement

Whether you work for a small business or a Fortune 500 corporation, your company is likely to leverage feedback from employees in order to grow and succeed. When launching new products, good companies engage their … | MORE »

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Ten Rules for Maintaining Good Nonprofit/Corporate Partnerships

Kristian Darigan, VP of cause marketing of Cone, Inc. says that her firm often relies on a “Partnership Bill of Rights” when inaugurating partnerships between companies and nonprofits. These rules often help steer the relationship … | MORE »

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Severing Ties When a Corporate Partnership Goes Awry

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be … | MORE »

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Americans Misunderstand Environmental Marketing Catchwords, says Study

According to the 2008 Green Gap Survey conducted by conducted by Cone LLC and The Boston College Center for Corporate Citizenship, Americans misunderstand key phrases commonly used in environmental marketing and advertising. As a result, … | MORE »

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AIG Unveils 2007 Corporate Responsibility Report

American International Group, Inc. (AIG) has just released its second report on corporate responsibility, "Putting our Strength Behind Sustainability", which focuses on long-term sustainability and illustrates how AIG’s Vision and Values guide the company’s approach … | MORE »

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