Corporate Responsibility


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College Students Prefer Socially Conscious/Eco-Friendly Brands, says New Study

According to a  Alloy Media + Marketing’s 8th annual College Explorer study, not only will a record-level of 13.6 million incoming college students (age 18-30) account for a record $237 billion in spending this year  … | MORE »

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Greening the Landscape of Modern-day Businesses

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural … | MORE »

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Gen Y’s Fave Green Brands

According to a survey conducted by the San-Francisco-based Outlaw Consulting, which polled 100 Gen Y’ers about their favorite green brands, the favorite 15 are Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American Apparel, … | MORE »

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Going Green: Five Elements to Consider

If your firm is going green, here are five key elements you will need to consider: 1. Purpose: What are you trying to accomplish as a business by telling your environmental story? 2. Definition: What … | MORE »

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“Corporate Sustainability” No Longer an Oxymoron

A report released by the Sustainable Investment Research Analyst Network (SIRAN) shows that more that half of the 100 largest publicly traded companies in the U.S. now report on their environmental sustainability policies. Furthermore, the … | MORE »

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Going Green Without Greenwashing

It’s surprising how often PR professionals stump potential clients simply by asking them why they want to “go green.” Rarely do these execs respond by articulating the business/social goals that led to the decision. In … | MORE »

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Building Internal Partnerships: Getting your Corporate Board Involved in Your Company’s Philanthropic Strategy

Companies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the … | MORE »

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Best Practices for Launching a Successful Corporate Volunteerism Program

Thinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key … | MORE »

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Corporate Philanthropy: Lessons Learned

Lessons Learned •    Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations … | MORE »

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How to Successfully Align Your Company with the Right Cause

Aligning your company with a nonprofit group or cause—or "cause marketing"—is a way to give back to your community while building credibility and good will for your business. It can translate into customer loyalty and … | MORE »

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