Corporate Responsibility

Focus on One Thing and Do it Transparently

October 13th, 2008 by

For Nancy Tully, vice president, senior business leader for MasterCard Worldwide/Global Technology & Operations, the challenges of working on Project Math, which stressed the value of math education, were overcome by two best practices that… Continued

Align the Right Company with the Right Cause

October 13th, 2008 by

MasterCard’s Project Math community relations/philanthropic program that stressed and promoted the value of math education, worked well because all the components fit together nicely. When picking an issue for your company to promote, make sure… Continued

Thinking It Through: Best Practices for Launching a Cause Initiative

October 7th, 2008 by

For other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart… Continued

Corporate CSR Journey: From Uncharted Territory to Roadmap

October 6th, 2008 by

Corporate social responsibility is one of two areas in which public relations can lead rather than support an organization. This gives us the opportunity to contribute directly to the bottom line success of our companies… Continued

The Spirit of Sustainability

September 29th, 2008 by

Brown-Forman, producer and marketer of more than 35 spirits and wine brands including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Bonterra and Fetzer Wines, has always placed a strong focus on responsibility.  From 1870 when Brown-Forman’s… Continued

Continuous Improvement: GE Military Product Disclosure in 2007 Citizenship Report

September 29th, 2008 by

Communicators have responsibilities that span various areas of corporate social responsibility.  One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation… Continued

Add Punch to Your CSR Initiatives Through Product Giving Programs

September 29th, 2008 by

With increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand… Continued

Implementing CSR: The Dos and the Don’ts

September 22nd, 2008 by

Corporate social responsibility is the new business mantra. Everyone’s doing it, but why? “Well, you don’t want to appear anti-social or irresponsible do you?” A lame but very typical response. Cosmetic approaches, that just put… Continued

The Color of Money: Is Green Marketing a Sign of a Progressive Brand—or a Desperate One?

September 22nd, 2008 by

I’m a devout tree hugger. I started my career as a bright-eyed optimist at the National Wildlife Federation. As already specified on recycled paper in my last will and testament, I’ll bequeath a good chunk… Continued