Corporate Responsibility

Add Punch to Your CSR Initiatives Through Product Giving Programs

September 29th, 2008 by

With increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand… Continued

Implementing CSR: The Dos and the Don’ts

September 22nd, 2008 by

Corporate social responsibility is the new business mantra. Everyone’s doing it, but why? “Well, you don’t want to appear anti-social or irresponsible do you?” A lame but very typical response. Cosmetic approaches, that just put… Continued

The Color of Money: Is Green Marketing a Sign of a Progressive Brand—or a Desperate One?

September 22nd, 2008 by

I’m a devout tree hugger. I started my career as a bright-eyed optimist at the National Wildlife Federation. As already specified on recycled paper in my last will and testament, I’ll bequeath a good chunk… Continued

How to Communicate Your CSR Commitments

September 22nd, 2008 by

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued

Three Ways to Grow Your Green Business

September 15th, 2008 by

The past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the… Continued

Exploring CSR in China: Its History and Current Trends

September 15th, 2008 by

CSR in China has, like almost everything in the country, has evolved astonishingly fast. In the early days, 30 years ago when China opened to the west, foreign companies came mainly for profits or to… Continued

Get Going: Early Lessons for Going Green Before Internal & External Audiences

September 15th, 2008 by

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and… Continued

Armstrong, Brangelina Top List of Most Influential A-List Celebs

September 10th, 2008 by

According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., Tour de France champion and sports icon Lance Armstrong tops the list of most influential A-list celebrity… Continued

Adding ‘Environmental’ to Your Corporate Responsibility Efforts

September 10th, 2008 by

It’s time to add environmental stewardship to a company’s CSR metrics. For a company to truly be an exemplary corporate citizen, it must embrace both the social and environmental—as the two are inextricably linked. CSER,… Continued

CSR: Not So Global A Movement After All

September 8th, 2008 by

The CSR movement, or at least the hard-core activists who are its loudest voice, seem to have been on a mission to save the world one step at a time. Problem is, they seem to… Continued