Corporate Responsibility

Putting the ‘Green’ in Walgreens: A Major Store Chain Broadens Its Enviro Reach

November 3rd, 2008 by

Organization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much… Continued

Carbon Conscious City Creates Green Aura Through ‘Protection Action’

October 29th, 2008 by

The City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market… Continued

Evolving Notions of Corporate Responsibility: Seizing the Next Horizon

October 27th, 2008 by

All the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community.  But once again, quite a bit of emphasis is focused on… Continued

Making a Case for Going Green

October 22nd, 2008 by

There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally… Continued

Consumer Organization Offers Unique Perspective on How Individuals Define CSR

October 20th, 2008 by

As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What… Continued

Consumers Set Bar High for Companies, Even During Poor Economic Climate

October 20th, 2008 by

The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.  More than half (52%) of Americans feel companies should maintain… Continued

Greening the Landscape of Modern-Day Businesses

October 14th, 2008 by

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued

Focus on One Thing and Do it Transparently

October 13th, 2008 by

For Nancy Tully, vice president, senior business leader for MasterCard Worldwide/Global Technology & Operations, the challenges of working on Project Math, which stressed the value of math education, were overcome by two best practices that… Continued

Align the Right Company with the Right Cause

October 13th, 2008 by

MasterCard’s Project Math community relations/philanthropic program that stressed and promoted the value of math education, worked well because all the components fit together nicely. When picking an issue for your company to promote, make sure… Continued

Thinking It Through: Best Practices for Launching a Cause Initiative

October 7th, 2008 by

For other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart… Continued