Corporate Responsibility


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Continuous Improvement: GE Military Product Disclosure in 2007 Citizenship Report

Communicators have responsibilities that span various areas of corporate social responsibility.  One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation … | MORE »

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Add Punch to Your CSR Initiatives Through Product Giving Programs

With increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand … | MORE »

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The Color of Money: Is Green Marketing a Sign of a Progressive Brand—or a Desperate One?

I’m a devout tree hugger. I started my career as a bright-eyed optimist at the National Wildlife Federation. As already specified on recycled paper in my last will and testament, I’ll bequeath a good chunk … | MORE »

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How to Communicate Your CSR Commitments

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be … | MORE »

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Implementing CSR: The Dos and the Don’ts

Corporate social responsibility is the new business mantra. Everyone’s doing it, but why? “Well, you don’t want to appear anti-social or irresponsible do you?” A lame but very typical response. Cosmetic approaches, that just put … | MORE »

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Three Ways to Grow Your Green Business

The past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the … | MORE »

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Exploring CSR in China: Its History and Current Trends

CSR in China has, like almost everything in the country, has evolved astonishingly fast. In the early days, 30 years ago when China opened to the west, foreign companies came mainly for profits or to … | MORE »

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Get Going: Early Lessons for Going Green Before Internal & External Audiences

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and … | MORE »

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Armstrong, Brangelina Top List of Most Influential A-List Celebs

According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., Tour de France champion and sports icon Lance Armstrong tops the list of most influential A-list celebrity … | MORE »

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Adding ‘Environmental’ to Your Corporate Responsibility Efforts

It’s time to add environmental stewardship to a company’s CSR metrics. For a company to truly be an exemplary corporate citizen, it must embrace both the social and environmental—as the two are inextricably linked. CSER, … | MORE »

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