PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.
Corporate Social Responsibility
Earth Day an Annual Reminder of CSR Authenticity and Transparency
March 21st, 2012 by Scott Van CampEarth Day may include composting and dumpster diving, but it’s also become a day to introduce strategic CSR messages.
Trust in Financial Services Rises, But Still Ranks Low
March 20th, 2012 by PRNEWSThe latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.
PR News Announces Winners of 2012 Nonprofit PR Awards
March 15th, 2012 by Scott Van CampExcellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15.
2012 Nonprofit PR Awards: Social Responsibility
March 15th, 2012 by PRNEWSThe Office Depot Foundation and JKG Group won the 2012 Nonprofit PR Award for "Social Responsibility" for the "Office Depot Foundation National Backpack Program."
2012 Nonprofit PR Awards: Corporate/Nonprofit Partnership
March 15th, 2012 by PRNEWSThe 2012 Nonprofit PR Award in the category of "Corporate/Nonprofit Partnership" was awarded to two campaigns: Discovery Education and the Siemens Foundation for the "Siemens STEM Academy"; and Scholastic Inc. and the Alliance for Young Artists & Writers for "The Scholastic Art & Writing Awards."
5 Ways to Avoid Crafting a Hollow Environmental Credo
March 13th, 2012 by Robin S. GoodmanThe first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.
CaseStudy: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success
March 9th, 2012 by Steve GoldsteinThis is the custom excerpt.
CaseStudy: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success
March 9th, 2012 by PRNEWSThis is the custom excerpt.
Will a New CEO Help Johnson & Johnson Regain Its Mojo?
February 22nd, 2012 by PRNEWSThe news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued