Corporate Responsibility


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Gen Y’s Fave Green Brands

According to a survey conducted by the San-Francisco-based Outlaw Consulting, which polled 100 Gen Y’ers about their favorite green brands, the favorite 15 are Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American Apparel, … | MORE »

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“Corporate Sustainability” No Longer an Oxymoron

A report released by the Sustainable Investment Research Analyst Network (SIRAN) shows that more that half of the 100 largest publicly traded companies in the U.S. now report on their environmental sustainability policies. Furthermore, the … | MORE »

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Going Green Without Greenwashing

It’s surprising how often PR professionals stump potential clients simply by asking them why they want to “go green.” Rarely do these execs respond by articulating the business/social goals that led to the decision. In … | MORE »

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Going Green: Five Elements to Consider

If your firm is going green, here are five key elements you will need to consider: 1. Purpose: What are you trying to accomplish as a business by telling your environmental story? 2. Definition: What … | MORE »

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Best Practices for Launching a Successful Corporate Volunteerism Program

Thinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key … | MORE »

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Corporate Philanthropy: Lessons Learned

Lessons Learned •    Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations … | MORE »

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Building Internal Partnerships: Getting your Corporate Board Involved in Your Company’s Philanthropic Strategy

Companies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the … | MORE »

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How to Successfully Align Your Company with the Right Cause

Aligning your company with a nonprofit group or cause—or "cause marketing"—is a way to give back to your community while building credibility and good will for your business. It can translate into customer loyalty and … | MORE »

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Spelling out CSR to Management

    Corporate social responsibility is commonplace in today’s business world. Companies like Target, for instance, promote their charitable giving almost as much as their products and Honeywell’s Hometown Solutions program has won multiple awards since … | MORE »

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Ten Steps To Take When Planning a CSR Program

Here are ten simple steps to take when planning an CSR program. 1.    Identify potential stakeholders and meet with each to explore their interest in helping plan and implement the CSR program. Think about synergies: … | MORE »

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