Corporate Responsibility


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The Color of Money: Is Green Marketing a Sign of a Progressive Brand—or a Desperate One?

I’m a devout tree hugger. I started my career as a bright-eyed optimist at the National Wildlife Federation. As already specified on recycled paper in my last will and testament, I’ll bequeath a good chunk … | MORE »

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How to Communicate Your CSR Commitments

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be … | MORE »

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Three Ways to Grow Your Green Business

The past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the … | MORE »

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Exploring CSR in China: Its History and Current Trends

CSR in China has, like almost everything in the country, has evolved astonishingly fast. In the early days, 30 years ago when China opened to the west, foreign companies came mainly for profits or to … | MORE »

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Get Going: Early Lessons for Going Green Before Internal & External Audiences

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and … | MORE »

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Armstrong, Brangelina Top List of Most Influential A-List Celebs

According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., Tour de France champion and sports icon Lance Armstrong tops the list of most influential A-list celebrity … | MORE »

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Adding ‘Environmental’ to Your Corporate Responsibility Efforts

It’s time to add environmental stewardship to a company’s CSR metrics. For a company to truly be an exemplary corporate citizen, it must embrace both the social and environmental—as the two are inextricably linked. CSER, … | MORE »

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The Revolution in Global Public Health

The world of global public health has changed dramatically in the past decade. For long-time practitioners and advocates, the field is almost unrecognizable. Consider: in the years 1990 to 1992 only 10 articles in The … | MORE »

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CSR: Not So Global A Movement After All

The CSR movement, or at least the hard-core activists who are its loudest voice, seem to have been on a mission to save the world one step at a time. Problem is, they seem to … | MORE »

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Beyond Do’s and Don’ts—The Life of a Green Initiative is Its Community

At its very core, the green movement is about sustaining life—and it seems that the best way to honor and preserve our surroundings is to participate in the life that surrounds us every day. Sure, … | MORE »

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