Corporate Responsibility

Green Retailing: Hot Ticket for Consumers this Holiday Season

November 10th, 2008 by

According to Deloitte’s Annual Holiday survey, the "green" movement continues to build momentum. More than four out of 10 consumers (44 percent) are willing to pay extra for green gifts this holiday season. Of those,… Continued

Five Steps to a Successful Cause Marketing Program

November 3rd, 2008 by

In this new era of social responsibility, what you don’t do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that… Continued

Putting the ‘Green’ in Walgreens: A Major Store Chain Broadens Its Enviro Reach

November 3rd, 2008 by

Organization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much… Continued

Ten Tips for Going Green

November 3rd, 2008 by

For companies seeking to go green, here are 10 excellent guidelines: 1.    Embrace a holistic cultural commitment to being green; reject greenwashing as an option. 2.    Educate your organization about a “triple bottom line of… Continued

Into Greener Pastures

November 3rd, 2008 by

Walgreens is developing a test store to meet top environmental standards.  To take the company’s green efforts in building construction to the next level, Walgreens is developing a test store in Mira Mesa, Calif., which… Continued

Carbon Conscious City Creates Green Aura Through ‘Protection Action’

October 29th, 2008 by

The City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market… Continued

Evolving Notions of Corporate Responsibility: Seizing the Next Horizon

October 27th, 2008 by

All the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community.  But once again, quite a bit of emphasis is focused on… Continued

Making a Case for Going Green

October 22nd, 2008 by

There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally… Continued

Consumer Organization Offers Unique Perspective on How Individuals Define CSR

October 20th, 2008 by

As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What… Continued

Consumers Set Bar High for Companies, Even During Poor Economic Climate

October 20th, 2008 by

The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.  More than half (52%) of Americans feel companies should maintain… Continued