Corporate Responsibility

How to Maximize Chances for CSR Campaign Success

November 17th, 2008 by

When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has… Continued

Cause Marketing Affects Sales, says New Study

November 17th, 2008 by

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related… Continued

Green Retailing: Hot Ticket for Consumers this Holiday Season

November 10th, 2008 by

According to Deloitte’s Annual Holiday survey, the "green" movement continues to build momentum. More than four out of 10 consumers (44 percent) are willing to pay extra for green gifts this holiday season. Of those,… Continued

Low-Cost Sustainability Strategies Prevail

November 10th, 2008 by

Corporate real estate (CRE) executives are less likely to be willing to pay a premium for green office space than they were a year ago, even though more of them see energy and sustainability as… Continued

Most Environmentally and Socially Controversial Companies in October 2008

November 10th, 2008 by

According to the reputational risk radar RepRisk, the top ten most environmentally and socially controversial companies in October 2008 were: Sanlu, Yili, Wal-Mart, BAE Systems, Chevron, BP, Exxon Mobil, Fonterra, Shell, and Monsanto. Last month’s… Continued

Ten Tips for Going Green

November 3rd, 2008 by

For companies seeking to go green, here are 10 excellent guidelines: 1.    Embrace a holistic cultural commitment to being green; reject greenwashing as an option. 2.    Educate your organization about a “triple bottom line of… Continued

Into Greener Pastures

November 3rd, 2008 by

Walgreens is developing a test store to meet top environmental standards.  To take the company’s green efforts in building construction to the next level, Walgreens is developing a test store in Mira Mesa, Calif., which… Continued

Five Steps to a Successful Cause Marketing Program

November 3rd, 2008 by

In this new era of social responsibility, what you don’t do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that… Continued

Putting the ‘Green’ in Walgreens: A Major Store Chain Broadens Its Enviro Reach

November 3rd, 2008 by

Organization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much… Continued

Carbon Conscious City Creates Green Aura Through ‘Protection Action’

October 29th, 2008 by

The City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market… Continued