Corporate Responsibility

Investors Still Seeing Green

December 30th, 2008 by

Even while citing a down economy and concerns about the Earth’s ecosystem, business owners continue to be optimistic about giving to environmental causes, according to a survey released by SunTrust Bank Private Wealth Management. Notable… Continued

How To…Tap Cause Advocates to Boost Earnings

December 22nd, 2008 by

We are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their dwindling dollars. Nonprofits have more people… Continued

Making Green by Going Green

December 22nd, 2008 by

The question of sustainable business practices’ actual contributions to bottom-line profits is oft-debated, but a new report released by the Economist Intelligence Unit and sponsored by Cisco, HP, Qualcomm, SAS, Abbott and UTC makes a… Continued

Tip Sheet: Short & Sweet: Simplifying the CSR Report

December 22nd, 2008 by

By Sharon Linhart Developing an excellent corporate social responsibility (CSR) report may be easier than attempting to develop an excellent definition for CSR. Today, the term CSR is used synonymously with terms such as corporate… Continued

Consumers More Brand Loyal to Companies that Do Good

December 17th, 2008 by

According to the second annual Edelman goodpurpose study, a majority of consumers are willing, even during an economic downturn, to change their brand loyalties to companies that do good as opposed to others. Also, the… Continued

Evolution of an Eco Experience

December 16th, 2008 by

Many of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added… Continued

How Cause Marketing Can Help Generate Publicity

December 15th, 2008 by

One sure-fire way to generate buzz for both your company or product/campaign is to align it with a cause. Following are some short tips for your review and edification: Pick your favorite non-profit organization and… Continued

Time Names Top Ten Green Stories for 2008

December 10th, 2008 by

Time Magazine has just named its top ten green stories for 2008. The choices range from completely unsurprising (i.e. Barack Obama, offshore drilling) to eyebrow-raising. Check it out and see if you agree with Time:… Continued

The Ten Commandments of Cause-Related Marketing

December 9th, 2008 by

Cause-related marketing is a partnership between a for-profit and a nonprofit where each has something to offer the other, and both realize a benefit. When you select a potential partner that has a natural affinity… Continued

Starting from Scratch—Five Steps Toward a Greener Business

December 8th, 2008 by

Perhaps it’s not time to appoint a chief sustainability officer just yet, but you might be closer than you think. More than ever, companies are realizing that “going green” is not only cool and good… Continued