Corporate Responsibility


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Evolving Notions of Corporate Responsibility: Seizing the Next Horizon

All the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community.  But once again, quite a bit of emphasis is focused on … | MORE »

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Making a Case for Going Green

There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally … | MORE »

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Consumer Organization Offers Unique Perspective on How Individuals Define CSR

As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What … | MORE »

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Consumers Set Bar High for Companies, Even During Poor Economic Climate

The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.  More than half (52%) of Americans feel companies should maintain … | MORE »

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Greening the Landscape of Modern-Day Businesses

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural … | MORE »

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Focus on One Thing and Do it Transparently

For Nancy Tully, vice president, senior business leader for MasterCard Worldwide/Global Technology & Operations, the challenges of working on Project Math, which stressed the value of math education, were overcome by two best practices that … | MORE »

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Align the Right Company with the Right Cause

MasterCard’s Project Math community relations/philanthropic program that stressed and promoted the value of math education, worked well because all the components fit together nicely. When picking an issue for your company to promote, make sure … | MORE »

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Thinking It Through: Best Practices for Launching a Cause Initiative

For other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart … | MORE »

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Corporate CSR Journey: From Uncharted Territory to Roadmap

Corporate social responsibility is one of two areas in which public relations can lead rather than support an organization. This gives us the opportunity to contribute directly to the bottom line success of our companies … | MORE »

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Authenticity Begins in the Office

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