Corporate Responsibility

How Cause Marketing Can Help Generate Publicity

December 15th, 2008 by

One sure-fire way to generate buzz for both your company or product/campaign is to align it with a cause. Following are some short tips for your review and edification: Pick your favorite non-profit organization and… Continued

Time Names Top Ten Green Stories for 2008

December 10th, 2008 by

Time Magazine has just named its top ten green stories for 2008. The choices range from completely unsurprising (i.e. Barack Obama, offshore drilling) to eyebrow-raising. Check it out and see if you agree with Time:… Continued

The Ten Commandments of Cause-Related Marketing

December 9th, 2008 by

Cause-related marketing is a partnership between a for-profit and a nonprofit where each has something to offer the other, and both realize a benefit. When you select a potential partner that has a natural affinity… Continued

Starting from Scratch—Five Steps Toward a Greener Business

December 8th, 2008 by

Perhaps it’s not time to appoint a chief sustainability officer just yet, but you might be closer than you think. More than ever, companies are realizing that “going green” is not only cool and good… Continued

80% of Americans Influenced by Green Concerns

December 2nd, 2008 by

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations. In the recent… Continued

Six Reasons to Give

December 1st, 2008 by

If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving to the community" to your "to do" list? Here are six reasons …..… Continued

Four CSR Program Basics

December 1st, 2008 by

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and… Continued

Baby You Can Drive My Car…Environmentally 

November 25th, 2008 by

Last year’s PR News Platinum Award winner in the category of cause-related marketing partnered a top auto maker and educational publisher while leveraging environmental awareness.

What Do We Mean by "Sustainable Globalization?"

November 24th, 2008 by

Globalization is defined as “the rapid expansion and integration of business activities across borders in response to dramatic technology and government policy changes in the latter part of the 20th century." Globalization has integrated national… Continued

How to Prevent Greenwashing Charges

November 24th, 2008 by

Wikipedia uses the sophisticated French-based portmanteau—a blend of two or more words—to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’… Continued