Corporate Responsibility

The Ten Commandments of Cause-Related Marketing

December 9th, 2008 by

Cause-related marketing is a partnership between a for-profit and a nonprofit where each has something to offer the other, and both realize a benefit. When you select a potential partner that has a natural affinity… Continued

Starting from Scratch—Five Steps Toward a Greener Business

December 8th, 2008 by

Perhaps it’s not time to appoint a chief sustainability officer just yet, but you might be closer than you think. More than ever, companies are realizing that “going green” is not only cool and good… Continued

80% of Americans Influenced by Green Concerns

December 2nd, 2008 by

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations. In the recent… Continued

Four CSR Program Basics

December 1st, 2008 by

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and… Continued

Six Reasons to Give

December 1st, 2008 by

If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving to the community" to your "to do" list? Here are six reasons …..… Continued

Baby You Can Drive My Car…Environmentally 

November 25th, 2008 by

Last year’s PR News Platinum Award winner in the category of cause-related marketing partnered a top auto maker and educational publisher while leveraging environmental awareness.

What Do We Mean by "Sustainable Globalization?"

November 24th, 2008 by

Globalization is defined as “the rapid expansion and integration of business activities across borders in response to dramatic technology and government policy changes in the latter part of the 20th century." Globalization has integrated national… Continued

How to Prevent Greenwashing Charges

November 24th, 2008 by

Wikipedia uses the sophisticated French-based portmanteau—a blend of two or more words—to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’… Continued

CSR Leaders Hopeful Despite Poor Economy

November 24th, 2008 by

“Corporate Responsibility in a New Economy: Findings of the Business of Social Responsibility/Cone “Corporate Responsibility in a New World” survey revealed that, despite difficult times and declining budgets, CR leaders are surprisingly optimistic, with 77%… Continued

Corporate Responsibility and Sustainability Takes Leadership

November 17th, 2008 by

Early in November, Business for Social Responsibility, an association of approximately 250 member companies that works to develop more sustainable ways to do business, drew 1,300 leaders and managers from 50 countries representing companies, nonprofits,… Continued