Corporate Responsibility


avatar

Cause Marketing Affects Sales, says New Study

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related … | MORE »

Comments Off

avatar

Green Retailing: Hot Ticket for Consumers this Holiday Season

According to Deloitte’s Annual Holiday survey, the "green" movement continues to build momentum. More than four out of 10 consumers (44 percent) are willing to pay extra for green gifts this holiday season. Of those, … | MORE »

Comments Off

avatar

Low-Cost Sustainability Strategies Prevail

Corporate real estate (CRE) executives are less likely to be willing to pay a premium for green office space than they were a year ago, even though more of them see energy and sustainability as … | MORE »

Comments Off

avatar

Most Environmentally and Socially Controversial Companies in October 2008

According to the reputational risk radar RepRisk, the top ten most environmentally and socially controversial companies in October 2008 were: Sanlu, Yili, Wal-Mart, BAE Systems, Chevron, BP, Exxon Mobil, Fonterra, Shell, and Monsanto. Last month’s … | MORE »

Comments Off

avatar

Putting the ‘Green’ in Walgreens: A Major Store Chain Broadens Its Enviro Reach

Organization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much … | MORE »

Comments Off

avatar

Ten Tips for Going Green

For companies seeking to go green, here are 10 excellent guidelines: 1.    Embrace a holistic cultural commitment to being green; reject greenwashing as an option. 2.    Educate your organization about a “triple bottom line of … | MORE »

Comments Off

avatar

Into Greener Pastures

Walgreens is developing a test store to meet top environmental standards.  To take the company’s green efforts in building construction to the next level, Walgreens is developing a test store in Mira Mesa, Calif., which … | MORE »

Comments Off

avatar

Five Steps to a Successful Cause Marketing Program

In this new era of social responsibility, what you don’t do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that … | MORE »

Comments Off

avatar

Carbon Conscious City Creates Green Aura Through ‘Protection Action’

The City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market … | MORE »

Comments Off

avatar

Evolving Notions of Corporate Responsibility: Seizing the Next Horizon

All the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community.  But once again, quite a bit of emphasis is focused on … | MORE »

Comments Off