Corporate Responsibility


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Corporate Responsibility and Sustainability Takes Leadership

Early in November, Business for Social Responsibility, an association of approximately 250 member companies that works to develop more sustainable ways to do business, drew 1,300 leaders and managers from 50 countries representing companies, nonprofits, … | MORE »

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How to Maximize Chances for CSR Campaign Success

When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has … | MORE »

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Cause Marketing Affects Sales, says New Study

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related … | MORE »

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Most Environmentally and Socially Controversial Companies in October 2008

According to the reputational risk radar RepRisk, the top ten most environmentally and socially controversial companies in October 2008 were: Sanlu, Yili, Wal-Mart, BAE Systems, Chevron, BP, Exxon Mobil, Fonterra, Shell, and Monsanto. Last month’s … | MORE »

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Green Retailing: Hot Ticket for Consumers this Holiday Season

According to Deloitte’s Annual Holiday survey, the "green" movement continues to build momentum. More than four out of 10 consumers (44 percent) are willing to pay extra for green gifts this holiday season. Of those, … | MORE »

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Low-Cost Sustainability Strategies Prevail

Corporate real estate (CRE) executives are less likely to be willing to pay a premium for green office space than they were a year ago, even though more of them see energy and sustainability as … | MORE »

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Five Steps to a Successful Cause Marketing Program

In this new era of social responsibility, what you don’t do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that … | MORE »

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Putting the ‘Green’ in Walgreens: A Major Store Chain Broadens Its Enviro Reach

Organization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much … | MORE »

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Ten Tips for Going Green

For companies seeking to go green, here are 10 excellent guidelines: 1.    Embrace a holistic cultural commitment to being green; reject greenwashing as an option. 2.    Educate your organization about a “triple bottom line of … | MORE »

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Into Greener Pastures

Walgreens is developing a test store to meet top environmental standards.  To take the company’s green efforts in building construction to the next level, Walgreens is developing a test store in Mira Mesa, Calif., which … | MORE »

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