Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued
Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued
Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued
Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.
Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.
Internal Youth Foundation and Travelport "Through Their Eyes" Rather than just publishing the numbers behind the Internal Youth Foundation’s global youth development program, the IYF created a DVD-enhanced annual report for its corporate partner Travelport.… Continued
XanGo, LLC for XanGo Goodness Movement Subscribing to the Carnegie philosophy, which propounds giving back to society what it has given you, XanGo launched a Goodness Movement that transcended mere check writing and involved heavy-duty… Continued
Evanston Township High School School-Based Health Center Faking a sick day is a bit harder for students at Evanston Township High School in Illinois than it is for other students as the high school has… Continued
Forum Media and Diageo for DRINKiQ Irresponsible drinking has been a problem throughout history, and that reality presents unavoidable challenges for alcohol brands, which must defend their reputations while making efforts to promote safety. This… Continued