Corporate Responsibility


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2009 PR News CSR Award: Annual Report

Cable Positive Inc. and the watsons for Cable Positive Annual Report As the cable industry’s AIDS action organization, Cable Positive wanted to give stakeholders and the general public an understanding of the brand’s accomplishments in … | MORE »

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2009 PR News CSR Awards, Honorable Mention: Human Rights Communications

The Coca-Cola Company Sustainability Report 2008 For the fifth year in a row, the Coca-Cola Company issued an annual report with an eye to continuing to increase their business in an economically, environmentally and socially … | MORE »

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2009 PR News CSR Award: Green PR Campaign

Following is this year’s winner in PR News CSR Award category of Green PR Campaign. Edelman and Brita for BritaFilterForGood: Better Waste, Less Waste 2007-2008 Due to its anti-environmental impact, many American consumers as of late have experienced … | MORE »

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2009 PR News CSR Award: Employee Relations

Deloitte for "We Are Defined by Our Responsibilities" On August 29, 2007, Deloitte’s board approved an official corporate responsibility policy, which formally proclaimed the company’s commitment to "promote human dignity and ethical behavior, advance learning … | MORE »

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2009 PR News CSR Award: Employee Relations

Lumina for BT Community Champions Connecting employees who are scattered around the globe is a monumental challenge for any organization. This challenge became particularly salient to BT executives when they sought to execute a campaign … | MORE »

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2009 PR News CSR Award, Honorable Mentions: Green PR Campaign

Nova Scotia Liquor Corporation for Plastic Bag Elimination In April 2008, the Nova Scotia Liquor Corporation announced it would be eliminating plastic bags as product packaging in all retail stores by Fall 2008. On November … | MORE »

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It is Easy Being Green

It’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually, … | MORE »

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How to Sell Green and Increase Sales

Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears … | MORE »

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Environmental Messaging Largely Immune to Consumer Distrust

Consumers are still interested in buying green despite the bad economy, says new study. | MORE »

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Rethinking CSR

The recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.

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