PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to accelerate the process.
Corporate Social Responsibility
Adding CSR Efforts to Wikipedia: Go the Indirect Route
July 17th, 2012 by Scott Van CampPR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to accelerate the process.
Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia
July 16th, 2012 by Marcia W. DiStaso and Marcus MessnerThe Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.
Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia
July 16th, 2012 by Marcia W. DiStaso and Marcus MessnerThe Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.
B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives
June 25th, 2012 by Mary BuhayCorporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.
B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives
June 25th, 2012 by Mary BuhayCorporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.
Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole Position
June 25th, 2012 by Bill MiltenbergAggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.
Americans Buy Green Products, Even in Tough Times
June 11th, 2012 by Scott Van Camp69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.
Americans Buy Green Products, Even in Tough Times
June 11th, 2012 by Scott Van Camp69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.
Go Grassroots: Build Goodwill With a Community Relations Committee & Plan
June 4th, 2012 by Heather-Anne MacLeanA solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.