Corporate Responsibility

Going Green On TV: Thanks, But No Thanks

March 9th, 2009 by

Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued

Board of Directors Paying More Attention to CSR Opportunities

March 2nd, 2009 by

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued

2009 PR News CSR Award Winner: Diversity Communications

March 2nd, 2009 by

Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.

2009 PR News CSR Award Winner: Corporate-Community Partnership

March 2nd, 2009 by

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.

2009 PR News CSR Award: Sustainability/CSR Report

February 26th, 2009 by

Hormel Foods and Burson-Marsteller for Corporate Responsibility Report 2007 CSR reports may be intended to deliver information related to a company’s corporate responsibility efforts to external stakeholders, but the process of putting together a dynamic… Continued

2009 PR News CSR Awards, Honorable Mentions: Community Affairs

February 26th, 2009 by

Roche Employee AIDS Walk In Malawi, Africa, almost 1 million people out of a 13 million population are HIV-positive. To generate funds for the impoverished in Malawi, Roche launched an Employee AIDS Walk in 2003… Continued

2009 PR News CSR Award: Community Affairs

February 26th, 2009 by

Entergy Corporation for Entergy’s Earned Income Tax Credit The Earned Income Tax Credit (EITC) is the nation’s largest poverty reduction program, and never has this been more critical than in today’s economic crisis. However, between… Continued

2009 PR News CSR Awards, Honorable Mentions: Overall Leader in CSR Practices: Corporation With Less Than 25,000 Employees

February 26th, 2009 by

Timken Company Timken partnered with Habitat for Humanity to build new family homes in six U.S. communities and several in India and Romania. Timken was also a proud sponsor of the 2007 Special Olympics in… Continued

2009 PR News CSR Award: Media Relations

February 26th, 2009 by

Coca-Cola Enterprises for Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into action,… Continued

2009 PR News CSR Awards, Honorable Mentions: Cause Branding Campaign

February 26th, 2009 by

321 Takeoff Inc ­ LexisNexis Online Brand LexisNexis approached Takeoff Inc in search of a new image, wanting to emphasize their social responsibility with equal significance as their value to their customers. The campaign mobilized… Continued