Corporate Responsibility


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New Study: Wealthy Americans Go Green

The majority of wealthy Americans have "green" values, reporting a keen interest in environmental issues and companies that follow a socially responsible path, according to the fifth annual Wealth and Values Survey by PNC Wealth … | MORE »

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Green Agenda: Convert Awareness to Action

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed … | MORE »

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Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy

What to tell your bosses when it comes to cause related efforts in a bad economy | MORE »

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Nonprofit Aims to Achieve Green Building Status

Several years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building … | MORE »

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Despite a Company’s Social/Community Priorities, Consumers Also Embrace Profitability

A recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding. | MORE »

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New Study: Digital Increasing Online Social Awareness

The 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role … | MORE »

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The Weather Channel: Going Green at Work

The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its … | MORE »

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A Lesson in Walking the Talk

As a communications agency, we do a lot of talking. And, we advise our clients on how, when, where, and with whom they should talk specifically about issues of corporate social responsibility.  In an effort … | MORE »

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Empirical Evidence: CSR & the Bottom Line

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that … | MORE »

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How NBC Universal Shows it Means Business with Green Efforts

To implement an effective green campaign within an organization, the first order of business is to establish a green mission. What are your company’s objectives and how can they be achieved? NBC Universal’s mission is … | MORE »

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