Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued
Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued
Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued
Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.
Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.
Impact*—A Commitment to Taking Bright Minds Further PricewaterhouseCoopers LLP (USA) Research studies paint a grim picture of the state of diversity within institutions of higher education. According to 2007 from the U.S. Census Bureau, only… Continued
JVWCD’s Utah Green Festival Jordan Valley Water Conservancy District developed three main objectives for the Utah Green Festival: Illustrate ways for the community to reduce its carbon footprint and water-use, showcase the Conservation Garden Park… Continued
KEVIN MOSS, Head of CSR, BT Americas Two years ago, Kevin Moss, a member of the BT Americas leadership team and formerly director of product operations, recognized the potential value of extending BT’s commitment to… Continued