Corporate Responsibility

Coca-Cola Enterprises for Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into action, … | MORE »

321 Takeoff Inc ­ LexisNexis Online Brand LexisNexis approached Takeoff Inc in search of a new image, wanting to emphasize their social responsibility with equal significance as their value to their customers. The campaign mobilized … | MORE »

Following is this year’s winner in the CSR Award category of Cause Branding. A&E and Civic Entertainment Group for The Recovery Project Based on the startling statistic that 22 million Americans are struggling with addiction, A&E … | MORE »

Citi Cards Plant-a-Tree Paperless Statement Campaign As part of a continuing effort to cut down on excess paper usage, Citi Cards made a donation to the Arbor Day Foundation on behalf of every card member … | MORE »

Wolf Trap and Booz Allen Hamilton for Go Green With Wolf Trap As part of the overall goals of “Go Green With Wolf Trap,” the execs for the performing arts foundation developed a strategy to … | MORE »

AAIA 2008 A Year of Connection The Automotive Aftermarket Industry Association is a not-for-profit trade association based in the Washington, D.C.-area that is comprised of more than 24,000 member companies. Their most recent annual report … | MORE »

The Dave Thomas Foundation for Adoption and Wendy’s for Wendy’s Wonderful Kids Wendy’s/Dave Thomas Foundation for Adoption actively promote foster care adoption, and to focus the effort, the two organizations partnered to develop the Wendy’s … | MORE »

Linhart Public Relations ­ Soles United Few companies should have the problem of selling their product becoming too popular, but Colorado-based footwear manufacturer Crocs, Inc., recognized that its product was selling at such a high … | MORE »

PricewaterhouseCoopers for Responsible Leadership As the company’s 10th anniversary drew near, PricewaterhouseCoopers executives decided that giving back to global communities would be the best way to celebrate the milestone. Thus, the team launched the Responsible … | MORE »

Cable Positive Inc. and the watsons for Cable Positive Annual Report As the cable industry’s AIDS action organization, Cable Positive wanted to give stakeholders and the general public an understanding of the brand’s accomplishments in … | MORE »