According to a recent survey by KPMG, annual reports on corporate social responsibility is on the rise—…"corporate responsibility reporting has gone mainstream—nearly 80% of the largest 250 companies worldwide issued reports, up from about 50… Continued
Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued
Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued
Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued
Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.
Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.
OSRAM SYLVANIA and Weber Shandwick for SYLVANIA Micro-Mini: All Green Hands on Deck! Thanks to the green revolution that has infiltrated consumer consciousness, there has been an surge in the usage of energy-efficient compact fluorescent… Continued
Blue Cross & Blue Shield of Rhode Island Blue Angel Employee Volunteer Program The BCBSRI’s Blue Angel program is dedicated to making a difference in the Rhode Island community. While the company provides paid… Continued
JEFF GLUECK, Chief Marketing Officer, Travelocity.com Several years ago, in light of the consumer attention on global warming, Travelocity employees began asking what their company would do in relation to global warming. With Jeff Glueck,… Continued