According to a recent survey by KPMG, annual reports on corporate social responsibility is on the rise—…"corporate responsibility reporting has gone mainstream—nearly 80% of the largest 250 companies worldwide issued reports, up from about 50… Continued
Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued
Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued
Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.
Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued
Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.
Cable Positive Inc. and the watsons for Cable Positive Annual Report As the cable industry’s AIDS action organization, Cable Positive wanted to give stakeholders and the general public an understanding of the brand’s accomplishments in… Continued
The Coca-Cola Company Sustainability Report 2008 For the fifth year in a row, the Coca-Cola Company issued an annual report with an eye to continuing to increase their business in an economically, environmentally and socially… Continued
Following is this year’s winner in PR News CSR Award category of Green PR Campaign. Edelman and Brita for BritaFilterForGood: Better Waste, Less Waste 2007-2008 Due to its anti-environmental impact, many American consumers as of late have experienced… Continued