According to a report on the Seven Sins of Greenwashing released today by TerraChoice Environmental Marketing, between 2007 and 2009, the in-store availability of so-called ‘green’ products has increased between 40% and 176%, with 98%… Continued
Corporate Responsibility
Cause Branding Best Practices
April 20th, 2009 by PR NewsWhen A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing… Continued
Case Study: Road to Recovery: An Integrated Communications Campaign ‘Rebrands’ Addiction as a Treatable Disease
April 20th, 2009 by PR NewsCompany: A&E Network Agency: Civic Entertainment Group Timeframe: 2008-ongoing Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in… Continued
Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens
April 20th, 2009 by PR NewsA company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR)… Continued
Carpet One PR Campaign Takes the Workhorse of Philanthropy and Gives It New Legs
April 16th, 2009 by PR NewsIt takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world. If a pink ribbon will stick to it, it’s been stuck. Sales from the… Continued
Building a Sustainable Workforce; Green Benefits Your Company, Your People And Your World
April 15th, 2009 by PR NewsThe days when it seemed like sustainability and green practices might be a passing fad have come and gone. Going green has evolved to “living green” and turned into a movement that is backed up… Continued
How CSR Can Have the Opposite Effect
April 13th, 2009 by PR NewsThis Valentine’s day, I enjoyed a corporate love-in. I was fortunate enough to attend my fourth annual Business in the Community (BITC) conference in six years. It is always fascinating to hear what the leaders… Continued
Many Companies Plan to Increase Sustainability
April 8th, 2009 by PR NewsWhen it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two… Continued
Despite Recession, American Consumers Still Buying Green
April 7th, 2009 by PR NewsEven during a bad economy, more American consumers are buying green products, says a new study commissioned by Green Seal Inc. and EnviroMedia Social Marketing, conducted by Opinion Research Corporation. The study, dubbed the 2009… Continued
At Nickelodeon Magazine, More Than Just the Slime Is Green
April 1st, 2009 by PR NewsEvery second, a tree in the United States is logged to produce magazine paper, resulting in 35 million trees being cut down each year. Our industry pollutes the air and contaminates the water, and we… Continued