Corporate Responsibility

Ten Ways to Develop a Successful Cause-Related Marketing Program

March 16th, 2009 by

Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued

Going Green On TV: Thanks, But No Thanks

March 9th, 2009 by

Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued

How Social Responsibility Can Work For You

March 9th, 2009 by

As a business owner you have a legal duty of care to all of your stakeholders. Although having a social responsibility is not a legal duty, however, operating a business in a community where there… Continued

Board of Directors Paying More Attention to CSR Opportunities

March 2nd, 2009 by

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued

2009 PR News CSR Award Winner: Diversity Communications

March 2nd, 2009 by

Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.

2009 PR News CSR Award Winner: Corporate-Community Partnership

March 2nd, 2009 by

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.

2009 PR News CSR Award: Green PR Campaign

February 26th, 2009 by

Following is this year’s winner in PR News CSR Award category of Green PR Campaign. Edelman and Brita for BritaFilterForGood: Better Waste, Less Waste 2007-2008 Due to its anti-environmental impact, many American consumers as of late have experienced… Continued

2009 PR News CSR Award: Employee Relations

February 26th, 2009 by

Deloitte for "We Are Defined by Our Responsibilities" On August 29, 2007, Deloitte’s board approved an official corporate responsibility policy, which formally proclaimed the company’s commitment to "promote human dignity and ethical behavior, advance learning… Continued

2009 PR News CSR Award: Employee Relations

February 26th, 2009 by

Lumina for BT Community Champions Connecting employees who are scattered around the globe is a monumental challenge for any organization. This challenge became particularly salient to BT executives when they sought to execute a campaign… Continued

2009 PR News CSR Award, Honorable Mentions: Green PR Campaign

February 26th, 2009 by

Nova Scotia Liquor Corporation for Plastic Bag Elimination In April 2008, the Nova Scotia Liquor Corporation announced it would be eliminating plastic bags as product packaging in all retail stores by Fall 2008. On November… Continued