Corporate Responsibility


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2009 PR News CSR Award, Honorable Mentions: Green PR Campaign

Nova Scotia Liquor Corporation for Plastic Bag Elimination In April 2008, the Nova Scotia Liquor Corporation announced it would be eliminating plastic bags as product packaging in all retail stores by Fall 2008. On November … | MORE »

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It is Easy Being Green

It’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually, … | MORE »

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How to Sell Green and Increase Sales

Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears … | MORE »

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Environmental Messaging Largely Immune to Consumer Distrust

Consumers are still interested in buying green despite the bad economy, says new study. | MORE »

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Rethinking CSR

The recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.

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New Study: Executives Seek New Business Opportunities in a Carbon Constrained Economy

As companies around the world prepare for a carbon-constrained economy, business leaders are increasingly employing Green IT strategies in efforts to cut carbon emissions. | MORE »

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Climbing Toward Sustainability at Interface by 2020

Going green is a hot business trend, but it has not always been that way. When green business leaders Ray Anderson and Jim Hartzfeld started to transform the floor covering company Interface to be environmentally … | MORE »

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Global Participation in World Monitoring Day Increased 60% in 2008

More than 73,000 people worldwide visited their local streams, rivers, lakes and other water bodies in celebration of World Water Monitoring Day in 2008. | MORE »

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Many Consumers Still Buying Green Despite Economy

Four out of five people say they are still buying green products and services today—which sometimes cost more—even in the midst of a U.S. recession. A new study commissioned by Green Seal and EnviroMedia Social … | MORE »

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Harnessing the Wind to Go Green

In 2005, Varian Semiconductor Equipment Associates, Inc. (Varian) was approached by Boreal Renewable Energy Development1 to investigate the feasibility of a wind turbine project.  | MORE »

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