Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued
Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued
Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued
Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.
Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.
Following is this year’s winner in PR News CSR Award category of Green PR Campaign. Edelman and Brita for BritaFilterForGood: Better Waste, Less Waste 2007-2008 Due to its anti-environmental impact, many American consumers as of late have experienced… Continued
Deloitte for "We Are Defined by Our Responsibilities" On August 29, 2007, Deloitte’s board approved an official corporate responsibility policy, which formally proclaimed the company’s commitment to "promote human dignity and ethical behavior, advance learning… Continued
Lumina for BT Community Champions Connecting employees who are scattered around the globe is a monumental challenge for any organization. This challenge became particularly salient to BT executives when they sought to execute a campaign… Continued
Nova Scotia Liquor Corporation for Plastic Bag Elimination In April 2008, the Nova Scotia Liquor Corporation announced it would be eliminating plastic bags as product packaging in all retail stores by Fall 2008. On November… Continued