Corporate Responsibility

Greenwashing Affects 98% of Products with False Labels

April 20th, 2009 by

According to a report on the Seven Sins of Greenwashing released today by TerraChoice Environmental Marketing, between 2007 and 2009, the in-store availability of so-called ‘green’ products has increased between 40% and 176%, with 98%… Continued

Cause Branding Best Practices

April 20th, 2009 by

When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing… Continued

Case Study: Road to Recovery: An Integrated Communications Campaign ‘Rebrands’ Addiction as a Treatable Disease

April 20th, 2009 by

Company: A&E Network Agency: Civic Entertainment Group Timeframe: 2008-ongoing Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in… Continued

Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens

April 20th, 2009 by

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR)… Continued

Carpet One PR Campaign Takes the Workhorse of Philanthropy and Gives It New Legs  

April 16th, 2009 by

It takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world. If a pink ribbon will stick to it, it’s been stuck. Sales from the… Continued

Building a Sustainable Workforce; Green Benefits Your Company, Your People And Your World

April 15th, 2009 by

The days when it seemed like sustainability and green practices might be a passing fad have come and gone. Going green has evolved to “living green” and turned into a movement that is backed up… Continued

How CSR Can Have the Opposite Effect

April 13th, 2009 by

This Valentine’s day, I enjoyed a corporate love-in. I was fortunate enough to attend my fourth annual Business in the Community (BITC) conference in six years. It is always fascinating to hear what the leaders… Continued

Many Companies Plan to Increase Sustainability

April 8th, 2009 by

When it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two… Continued

Despite Recession, American Consumers Still Buying Green

April 7th, 2009 by

Even during a bad economy, more American consumers are buying green products, says a new study commissioned by Green Seal Inc. and EnviroMedia Social Marketing, conducted by Opinion Research Corporation. The study, dubbed the 2009… Continued

At Nickelodeon Magazine, More Than Just the Slime Is Green

April 1st, 2009 by

Every second, a tree in the United States is logged to produce magazine paper, resulting in 35 million trees being cut down each year. Our industry pollutes the air and contaminates the water, and we… Continued