Corporate Responsibility

Ten Lessons to Communicate Sustainability

March 17th, 2009 by

According to a recent survey by KPMG, annual reports on corporate social responsibility is on the rise—…"corporate responsibility reporting has gone mainstream—nearly 80% of the largest 250 companies worldwide issued reports, up from about 50… Continued

Ten Ways to Develop a Successful Cause-Related Marketing Program

March 16th, 2009 by

Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued

Going Green On TV: Thanks, But No Thanks

March 9th, 2009 by

Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued

How Social Responsibility Can Work For You

March 9th, 2009 by

As a business owner you have a legal duty of care to all of your stakeholders. Although having a social responsibility is not a legal duty, however, operating a business in a community where there… Continued

Board of Directors Paying More Attention to CSR Opportunities

March 2nd, 2009 by

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued

2009 PR News CSR Award Winner: Diversity Communications

March 2nd, 2009 by

Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.

2009 PR News CSR Award Winner: Corporate-Community Partnership

March 2nd, 2009 by

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.

2009 PR News CSR Award: Product Design/Redesign

February 26th, 2009 by

OSRAM SYLVANIA and Weber Shandwick for SYLVANIA Micro-Mini: All Green Hands on Deck! Thanks to the green revolution that has infiltrated consumer consciousness, there has been an surge in the usage of energy-efficient compact fluorescent… Continued

2009 PR News CSR Awards, Honorable Mentions: Employee Volunteer Program

February 26th, 2009 by

Blue Cross & Blue Shield of Rhode Island ­ Blue Angel Employee Volunteer Program The BCBSRI’s Blue Angel program is dedicated to making a difference in the Rhode Island community. While the company provides paid… Continued

2009 PR News CSR Award: CSR People of the Year

February 26th, 2009 by

JEFF GLUECK, Chief Marketing Officer, Several years ago, in light of the consumer attention on global warming, Travelocity employees began asking what their company would do in relation to global warming. With Jeff Glueck,… Continued