Corporate Responsibility


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Ten Lessons to Communicate Sustainability

According to a recent survey by KPMG, annual reports on corporate social responsibility is on the rise—…"corporate responsibility reporting has gone mainstream—nearly 80% of the largest 250 companies worldwide issued reports, up from about 50 … | MORE »

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Ten Ways to Develop a Successful Cause-Related Marketing Program

Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit. … | MORE »

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Going Green On TV: Thanks, But No Thanks

Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for … | MORE »

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How Social Responsibility Can Work For You

As a business owner you have a legal duty of care to all of your stakeholders. Although having a social responsibility is not a legal duty, however, operating a business in a community where there … | MORE »

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Board of Directors Paying More Attention to CSR Opportunities

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine. … | MORE »

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2009 PR News CSR Award Winner: Diversity Communications

Following is this year’s PR News CSR Award Winner in the category of Diversity Communications. | MORE »

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2009 PR News CSR Award Winner: Corporate-Community Partnership

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.  | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Overall Leader in CSR Practices, Corporations With More Than 25,000 Employees

Honeywell Honeywell Hometown Solutions focuses community outreach on three vital societal needs: promoting family safety and security, improving math education, improving living conditions for low-income families. Honeywell used integrated marketing tactics ranging from traditional media … | MORE »

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2009 PR News CSR Award: Sustainability/CSR Report

Hormel Foods and Burson-Marsteller for Corporate Responsibility Report 2007 CSR reports may be intended to deliver information related to a company’s corporate responsibility efforts to external stakeholders, but the process of putting together a dynamic … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Community Affairs

Roche Employee AIDS Walk In Malawi, Africa, almost 1 million people out of a 13 million population are HIV-positive. To generate funds for the impoverished in Malawi, Roche launched an Employee AIDS Walk in 2003 … | MORE »

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