Corporate Responsibility


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2009 PR News CSR Awards, Honorable Mentions: Cause Branding Campaign

321 Takeoff Inc ­ LexisNexis Online Brand LexisNexis approached Takeoff Inc in search of a new image, wanting to emphasize their social responsibility with equal significance as their value to their customers. The campaign mobilized … | MORE »

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2009 PR News CSR Award: Cause Branding

Following is this year’s winner in the CSR Award category of Cause Branding. A&E and Civic Entertainment Group for The Recovery Project Based on the startling statistic that 22 million Americans are struggling with addiction, A&E … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Nonprofit/Corporate Partnership

Citi Cards Plant-a-Tree Paperless Statement Campaign As part of a continuing effort to cut down on excess paper usage, Citi Cards made a donation to the Arbor Day Foundation on behalf of every card member … | MORE »

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2009 PR News CSR Award: Environmental Stewardship

Wolf Trap and Booz Allen Hamilton for Go Green With Wolf Trap As part of the overall goals of “Go Green With Wolf Trap,” the execs for the performing arts foundation developed a strategy to … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Annual Report

AAIA 2008 A Year of Connection The Automotive Aftermarket Industry Association is a not-for-profit trade association based in the Washington, D.C.-area that is comprised of more than 24,000 member companies. Their most recent annual report … | MORE »

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2009 PR News CSR Award: Nonprofit/Corporate Partnership

The Dave Thomas Foundation for Adoption and Wendy’s for Wendy’s Wonderful Kids Wendy’s/Dave Thomas Foundation for Adoption actively promote foster care adoption, and to focus the effort, the two organizations partnered to develop the Wendy’s … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Media Relations

Linhart Public Relations ­ Soles United Few companies should have the problem of selling their product becoming too popular, but Colorado-based footwear manufacturer Crocs, Inc., recognized that its product was selling at such a high … | MORE »

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2009 PR News CSR Award: Human Rights Communications

PricewaterhouseCoopers for Responsible Leadership As the company’s 10th anniversary drew near, PricewaterhouseCoopers executives decided that giving back to global communities would be the best way to celebrate the milestone. Thus, the team launched the Responsible … | MORE »

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2009 PR News CSR Award: Annual Report

Cable Positive Inc. and the watsons for Cable Positive Annual Report As the cable industry’s AIDS action organization, Cable Positive wanted to give stakeholders and the general public an understanding of the brand’s accomplishments in … | MORE »

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2009 PR News CSR Awards, Honorable Mention: Human Rights Communications

The Coca-Cola Company Sustainability Report 2008 For the fifth year in a row, the Coca-Cola Company issued an annual report with an eye to continuing to increase their business in an economically, environmentally and socially … | MORE »

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