Corporate Responsibility

Debunking the Myths of Avoiding CSR Efforts

May 14th, 2009 by

There are all sorts of excuses—mainly myths—to avoid implementing CSR initiatives: Myth # 1 – CSR will hurt your bottom line. Truth – CSR will help save money and save the environment. In 2002 Xerox’s waste… Continued

More Than Half of Shoppers Consider Sustainability

May 12th, 2009 by

According to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte, fifty-four percent of shoppers demonstrated that they actively consider environmental sustainability characteristics in their buying decisions. But while shoppers are often… Continued

Green Products Reign in a Poor Economy

May 11th, 2009 by

In this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely… Continued

Turning the Corner: How Employers are Helping Staff  Green Their Daily Commute

May 5th, 2009 by

Employers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts… Continued

Case Study: Business Without Borders: PwC Celebrates Its 10th Anniversary With a PR Program of Global Proportions

May 4th, 2009 by

Company: PricewaterhouseCoopers Timeframe: 2008-ongoing As the company’s 10th anniversary drew near, PricewaterhouseCoopers (which was formed in 1998 after a merger between Price Waterhouse and Coopers & Lybrand) executives decided that giving back to global communities… Continued

Globalization As An Impetus For Responsible Leadership

May 4th, 2009 by

PricewaterhouseCoopers’ “Power of 10” initiative, based on the concept of responsible leadership on a global scale, was not created in a vacuum. On the contrary, extensive research was conducted—especially around the company’s annual global CEO… Continued

Private Giving to Developing Country Has Been Recession-Proof

April 28th, 2009 by

Despite the global recession, private giving and remittances are expected to be lifelines to help developing countries weather the economic storm, according to the new 2009 Index of Global Philanthropy and Remittances published by Hudson… Continued

Study Reveals Consumers Going Green Even with Bad Economy

April 21st, 2009 by

Most households are living a "green" lifestyle despite the economy being in the red, according to a survey of more than 7,500 consumers by  While most respondents rate the environment as "important" or "extremely… Continued

Greenwashing Affects 98% of Products with False Labels

April 20th, 2009 by

According to a report on the Seven Sins of Greenwashing released today by TerraChoice Environmental Marketing, between 2007 and 2009, the in-store availability of so-called ‘green’ products has increased between 40% and 176%, with 98%… Continued

Cause Branding Best Practices

April 20th, 2009 by

When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing… Continued