Corporate Responsibility


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Ten Ways to Develop a Successful Cause-Related Marketing Program

Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit. … | MORE »

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Going Green On TV: Thanks, But No Thanks

Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for … | MORE »

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How Social Responsibility Can Work For You

As a business owner you have a legal duty of care to all of your stakeholders. Although having a social responsibility is not a legal duty, however, operating a business in a community where there … | MORE »

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Board of Directors Paying More Attention to CSR Opportunities

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine. … | MORE »

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2009 PR News CSR Award Winner: Diversity Communications

Following is this year’s PR News CSR Award Winner in the category of Diversity Communications. | MORE »

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2009 PR News CSR Award Winner: Corporate-Community Partnership

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.  | MORE »

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2009 PR News CSR Award: CSR People of the Year

RHONDA MIMS, President and SVP, Office of Corporate Responsibility and Multicultural Affairs, ING Foundation Two years ago, Rhonda Mims, ING Foundation’s president and SVP for the office of corporate responsibility and multicultural affairs, recognized something … | MORE »

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2009 PR News CSR Award: Diversity Communications

Impact*—A Commitment to Taking Bright Minds Further PricewaterhouseCoopers LLP (USA) Research studies paint a grim picture of the state of diversity within institutions of higher education. According to 2007 from the U.S. Census Bureau, only … | MORE »

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2009 PR News CSR Award: Stakeholder Engagement

Western Union and Cone Inc. for Western Union – Our World, Our Family As a global leader in money transfer and payment services, Western Union wanted to address the needs of migrants and their families, … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Environmental Stewardship

JVWCD’s Utah Green Festival Jordan Valley Water Conservancy District developed three main objectives for the Utah Green Festival: Illustrate ways for the community to reduce its carbon footprint and water-use, showcase the Conservation Garden Park … | MORE »

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