Corporate Responsibility

Despite Recession, Consumers Still Spend on Socially Conscious Brands

October 21st, 2009 by

A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.

How to Launch a Green Platform and Win Stakeholder Confidence

October 20th, 2009 by

Inaugurating green efforts won’t work unless you have stakeholder buy-in.

Going, Going, Gone: How to Go Green Without Greenwashing

October 19th, 2009 by

How to tell an authentic environmental story without resorting to greenwashing

Getting On The CSR Bandwagon: What PR Pros Should Do

October 12th, 2009 by

How PR professionals can secure C-suite buy-in for CSR initiatives

Making a Campaign Bigger With a Sustainable Hook

October 5th, 2009 by

How Aflac elevated its cause branding campaign to a higher level

Citizenship Critical, Recession or Not

September 29th, 2009 by

Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.

Best Practices for Cause Marketing Campaigns

September 28th, 2009 by

Following are five ways to make your cause marketing campaigns effective:

Moving Sustainability Forward

September 21st, 2009 by

Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.

Green Building Employees More Productive Than Non-Green Counterparts

September 15th, 2009 by

An provocative new study buttresses claims that green is better.

Climate Change Risks Could Cost Developing Countries Up to 19% of GDP by 2030

September 14th, 2009 by

Report says action on climate adaptation may significantly reduce losses and increase economic sustainability.