I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life.
Corporate Social Responsibility
Learn from George H.W. Bush’s Shaved Head Solidarity
July 25th, 2013 by Lucia DavisFormer President George H.W. Bush shaved his head to show support for a two-year-old suffering from leukemia, according to Politico. Patrick, surname withheld, is the son of a member of Bush’s security detail.
Case Study: As Internet Addiction; Increases, an Agency Uses Social Media to Promote Reboot’s ‘National Day of Unplugging’
July 22nd, 2013 by PRNEWSIn this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.
One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.
July 15th, 2013 by Lucia DavisOne out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.
More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher
July 15th, 2013 by PRNEWSA bad reputation can cost you dearly. Office workers lost some confidence in Q1.
Fixing the Major Image Problems of Big-Time Sports
July 12th, 2013 by Tony SilberThe ugly story of Aaron Hernandez raises again the issue of perception challenges in big-time sports, both on the professional and collegiate levels, and it’s worth some time thinking about how we got here. We’re… Continued
As Details of Asiana Airlines Crash Emerge, the Company Faces a Crisis With Transparency
July 8th, 2013 by Lucia DavisIn the immediate aftermath of the tragic plane crash on July 6, Asiana Airlines has been forthcoming with its findings, regardless of how the facts will reflect on the company.
13 Brands That Know How to Celebrate the Fourth of July
July 3rd, 2013 by Caysey WeltonIt’s time to celebrate our independence! For communications professionals that means now is the time to connect your brand to America’s biggest summer celebration. And to commemorate America’s 237 birthday here are 13 brands (in honor of the 13 original colonies) that celebrate the holiday in style.
Communicators Must Adapt Old Conduct Rules For Social Media Age
July 1st, 2013 by Emmanuel TchividjianTalking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.
Will DOMA Ruling Open Door for More Inclusive Brand Messaging?
June 27th, 2013 by Lucia DavisAs the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families.