Even though consumer spending has ebbed since the downturn, many still expect companies to partake in charitable giving.
If you’re thinking of launching a green communications platform, make sure to keep multiple stakeholders in mind.
CSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.
A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.
Inaugurating green efforts won’t work unless you have stakeholder buy-in.
How to tell an authentic environmental story without resorting to greenwashing
How PR professionals can secure C-suite buy-in for CSR initiatives