Corporate Responsibility

10 Best Practices for Marketing Socially Responsible Businesses

December 28th, 2009 by

Marketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks:

Helping Migrant Communities: Western Union Targets Global Customer Base for Massive CSR Campaign

December 22nd, 2009 by

Known long ago for Morse code, today’s Western Union is synonymous with another M word: migration. Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home.

Tips for Executing a Global CSR Campaign

December 21st, 2009 by

What companies should consider when executing a global CSR effort.

Responsibility from the Inside Out: Going Green Starts with Internal Awareness and Action

December 16th, 2009 by

Remember when your parents told you: “It’s not what’s on the outside that counts, but what you have inside that really matters?”  Corporate America is adhering to that same sage advice. A closer look at… Continued

Being Good to the Environment is Good for Business

December 14th, 2009 by

How going green can reap positive benefits for your bottom line.

Creating a Clear Voice to Avoid Red Flags in Building Your Green Reputation

December 7th, 2009 by

For those not experiencing eco-angst or green fatigue, have you considered that first impression when you enter a green conversation? Are you prepared for how it may affect your reputation as well as those of your clients?

Getting the C-Suite to Understand and Value CSR

December 1st, 2009 by

t is safe to assume that in a down economy, belts are tight in corporate America. And while corporate social responsibility (CSR) continues to grow by leaps and bounds in relevance, thanks in large part to the many corporations who have made a name for themselves by being more responsible and more sustainable (i.e., Starbucks, HP, Coca-Cola), it is often seen as something “nice to do” but certainly not a priority.

Why Should Luxury Companies Care about Sustainability and Social Responsibility?

November 23rd, 2009 by

Running a business through today’s economic downtown is like lightening striking a forest and taking it through a natural burn. The process is extreme, painful to most but ultimately it regenerates the life cycle, weeds… Continued

Honoring CDC’s Efforts to Manage and Contain a Pandemic

November 16th, 2009 by

On November 3, 2009 at the Press Club in Washington, D.C., PR News Nonprofit PR Awards recognized the most outstanding nonprofit campaigns. The following entry from CDC, which worked to contain public hysteria arising from the H1N1 crisis, was the winner.

CSR or So What?  The Smart Way to Being Socially Responsible

November 9th, 2009 by

CSR is still a relatively new word in the business environment and as a result, there is relatively little actual regulation.