Corporate Responsibility


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PR News’ CSR Award Winners Celebrated in Nation’s Capital

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.  | MORE »

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3 PR Takeaways From the Apple Watch Preview

The release of the Apple Watch is a reminder of how fast consumer tastes are changing. | MORE »

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#InternationalWomensDay Campaign Cuts Through Clutter With Absence

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause. | MORE »

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5 Keys to Successful Nonprofit Partnerships

Here are five tips for creating successful partnerships with nonprofit organizations, courtesy of Mike McDougall, president, McDougall Communications. | MORE »

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3 PR Takeaways From Chipotle’s ‘Pulled’ Pork

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action. | MORE »

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4 Must-Have Components of Successful Cause-Related Programs

Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place. | MORE »

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4 of the Best PR Stories in 2014

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014. | MORE »

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2014 PR People Awards: Corporate Social Responsibility Leader

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate … | MORE »

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Thanksgiving Shopping: Brands Justify Opening/Closing for Black Friday

In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings. | MORE »

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Al Roker’s World Record Weather Report Makes for Easy PR Win

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR. | MORE »

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