Corporate Responsibility


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Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge

Chick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices. | MORE »

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PR Insider: Making a Profit and Doing Good are Not Mutually Exclusive

Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market. | MORE »

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LinkedIn Wants it to be Easier for You (and Your Non-Profit) to Change the World

This week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities. | MORE »

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12 Questions You Need to Ask About Your CSR Program

Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right. | MORE »

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Cheerios Listens to Popular Opinion, Removes GMOs

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal. | MORE »

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On Social Media, Awareness Is Good but Profit Is Better

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.  | MORE »

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PR Insider: Internal Communications In Periods of Rapid Growth

Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.  | MORE »

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Retailers Look to Boost PR by Staying Closed on Black Friday

Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families. | MORE »

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Strategic Corporate Giving: Laser-Like Focus Sparks Solid PR Results

Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.  | MORE »

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Hiring Veterans as a CSR Opportunity for Communicators

As the nation celebrates Veteran’s Day today, corporations are doing their part to honor the men and women who have served our country: They’re developing hiring campaigns to bring veterans into the fold, which is also a great example of corporate citizenship.
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