PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.
The release of the Apple Watch is a reminder of how fast consumer tastes are changing.
The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.
Here are five tips for creating successful partnerships with nonprofit organizations, courtesy of Mike McDougall, president, McDougall Communications.
No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.
Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.
In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.