Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.
All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.
How the use of mobile in internal communications is critical to keeping this important demographic engaged and connected.
PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.
The struggle to understand and abate the human-induced impact on the climate has always unfolded with divisiveness, and the Clean Power Plan promises to be no different. Let’s take a look at how five big brands that support the plan communicate about the topic.
Preparation is crucial in communicating with the public, the media, and employees about a product recall.
While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.