Corporate Responsibility

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

March 18th, 2015 by

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

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2015 Nonprofit PR Award Winners Announced

March 13th, 2015 by

PR News announced the winners of its 2015 Nonprofit PR Awards at a March 12 luncheon at Washington, D.C.’s National Press Club, recognizing the best in nonprofit communications and the creativity and passion involved in promoting positive change with limited budgets and time.

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PR News’ CSR Award Winners Celebrated in Nation’s Capital

March 12th, 2015 by

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.

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3 PR Takeaways From the Apple Watch Preview

March 9th, 2015 by

The release of the Apple Watch is a reminder of how fast consumer tastes are changing.

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#InternationalWomensDay Campaign Cuts Through Clutter With Absence

March 9th, 2015 by

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.

5 Keys to Successful Nonprofit Partnerships

February 5th, 2015 by

Here are five tips for creating successful partnerships with nonprofit organizations, courtesy of Mike McDougall, president, McDougall Communications.

3 PR Takeaways From Chipotle’s ‘Pulled’ Pork

January 15th, 2015 by

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.

4 Must-Have Components of Successful Cause-Related Programs

January 12th, 2015 by

Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.

4 of the Best PR Stories in 2014

December 31st, 2014 by

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

2014 PR People Awards: Corporate Social Responsibility Leader

December 9th, 2014 by

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate… Continued