Corporate Responsibility

5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort

August 10th, 2015 by

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.

Coal-fired power plants like this one are a target of the new regulations.

#CleanPowerPlan: How 5 Big Brands Communicate About Climate Change

August 3rd, 2015 by

The struggle to understand and abate the human-induced impact on the climate has always unfolded with divisiveness, and the Clean Power Plan promises to be no different. Let’s take a look at how five big brands that support the plan communicate about the topic.

Sustainability Reports as Content Farms

June 8th, 2015 by

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

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PR Insider: Handling Communications During a Product Recall

May 4th, 2015 by

Preparation is crucial in communicating with the public, the media, and employees about a product recall.

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4 Things Brands Should Know About #BoycottIndiana

March 30th, 2015 by

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.

The Week in PR: March 30, 2015

March 30th, 2015 by

McDonald’s seeks ‘Moments of Joy as sales’ slump.

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

March 18th, 2015 by

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

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2015 Nonprofit PR Award Winners Announced

March 13th, 2015 by

PR News announced the winners of its 2015 Nonprofit PR Awards at a March 12 luncheon at Washington, D.C.’s National Press Club, recognizing the best in nonprofit communications and the creativity and passion involved in promoting positive change with limited budgets and time.

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PR News’ CSR Award Winners Celebrated in Nation’s Capital

March 12th, 2015 by

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.

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3 PR Takeaways From the Apple Watch Preview

March 9th, 2015 by

The release of the Apple Watch is a reminder of how fast consumer tastes are changing.