Corporate Responsibility


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Strategic Corporate Giving: Laser-Like Focus Sparks Solid PR Results

Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.  | MORE »

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Hiring Veterans as a CSR Opportunity for Communicators

As the nation celebrates Veteran’s Day today, corporations are doing their part to honor the men and women who have served our country: They’re developing hiring campaigns to bring veterans into the fold, which is also a great example of corporate citizenship.
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How to Get Employee Buy-In for Your CSR Program

We hear it from senior PR and marketing executives time and again: The most effective CSR programs are those that have solid buy-in from the rank-and file (as opposed to aligning the brand to a cause that’s close to the CEO, but no one else in-house). | MORE »

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5 Tips to Reach Millennials and Drive CSR Engagement

What are the best ways to reach Millennials? It’s a hot topic right now, and will only get hotter as Millennials move into decision-making roles. This means that PR pros need to get a handle on it now. | MORE »

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Getting Employees To Tell Your CSR Story Is a Lot Like a PR Campaign

Who better to tell the story about your organization’s philanthropic endeavors than the people who work there? After all, employees represent your organization every day at work, in industry and government | MORE »

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The Success of a CSR Program Rests on Your Employees

Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end. | MORE »

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Contrast in Crisis Management: How Two Railroad Companies Reacted to Disaster

The contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to. | MORE »

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PR News Announces Digital PR Awards Finalists

Whether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013). | MORE »

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PR News Announces 2013 Platinum PR Award Winners

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards. | MORE »

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2013 Platinum PR Awards: Public Affairs

Winner: Be The Match with PadillaCRT – Inspiring Congressional Support of a Life-Saving Cause  Sometimes it’s easy to forget that public relations is more than bolstering brands and gaining publicity for clients. That is, sometimes … | MORE »

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