Corporate Responsibility

How L’Oreal Paris Used Social Media Holiday to Promote CSR Effort

November 9th, 2015 by

To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October.

Z

How CSR Can Help Your Brand Bond With Gen-Z

November 3rd, 2015 by

Knowing Gen-Z can help your brand use CSR to gain loyalty.

The Week in PR

September 28th, 2015 by

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

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McWhopper PR Stunt Gives Burger King a Boost

August 27th, 2015 by

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

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PR News’ 2015 Platinum PR Awards Finalists Announced

August 25th, 2015 by

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.

millennials

4 Ways to Stay Connected with the Millennial Workforce

August 10th, 2015 by

How the use of mobile in internal communications is critical to keeping this important demographic engaged and connected.

5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort

August 10th, 2015 by

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.

Coal-fired power plants like this one are a target of the new regulations.

#CleanPowerPlan: How 5 Big Brands Communicate About Climate Change

August 3rd, 2015 by

The struggle to understand and abate the human-induced impact on the climate has always unfolded with divisiveness, and the Clean Power Plan promises to be no different. Let’s take a look at how five big brands that support the plan communicate about the topic.

Sustainability Reports as Content Farms

June 8th, 2015 by

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

recall

PR Insider: Handling Communications During a Product Recall

May 4th, 2015 by

Preparation is crucial in communicating with the public, the media, and employees about a product recall.