Corporate Responsibility


avatar

Brands Watch #BringBackOurGirls From the Sidelines

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance. | MORE »

Tags: , , , , | 2 Comments

avatar

Case Study: Concocting a ‘Sweet’ Community Relations Plan

During a one-year time frame, Nipro’s goal would be to build a strategic philanthropic plan that aligned the company’s giving with its business goals and objectives; this would allow for greater buy-in for community involvement efforts. | MORE »

Comments Off

avatar

Powerade Drops Controversial Ingredient After Teenager’s Petition

A representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks. | MORE »

Comments Off

avatar

10 Steps to Launching a Successful CSR Program

Empowering your employees to be your CSR ambassadors will help them to develop a stronger attachment to your company while giving back to their communities and working to make your operations more sustainable. | MORE »

Comments Off

avatar

CVS’ Cigarette Announcement Advances CSR Through Communications

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.  | MORE »

Tags: , , , , | Comments Off

avatar

2014 CSR Hall of Fame Inductees

The CSR Hall of Fame honors organizations that have not just made an impact over the past several years but that have launched model CSR programs that will be referred to for years to come. … | MORE »

Comments Off

avatar

New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print

According to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year. | MORE »

1 Comment

avatar

Top Programs from the 2014 CSR A-List

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.  | MORE »

Tags: , , , , , , , , , | Comments Off

avatar

Why is #NationalPancakeDay Trending on Twitter?

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity. | MORE »

1 Comment

avatar

PR and Communications Amidst Rapid Growth

The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences. | MORE »

Comments Off