Corporate Responsibility

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Top 12 PR Stories of 2015 From PR News

December 15th, 2015 by

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

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Zuckerberg and Chan Raise the Bar for CSR

December 3rd, 2015 by

Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle.

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#GivingTuesday Offers Lessons in Partnering and Activation

December 1st, 2015 by

Corporate and personal brands celebrate #GivingTuesday.

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How Some Brands Are Taking the Gloom Out of Black Friday

November 24th, 2015 by

A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether.

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Facebook Responds to Criticism of ‘Safety Check’ Disparity

November 16th, 2015 by

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

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Coca-Cola, KIND Execs Discuss Link Between Products, CSR and Transparency at PRSA Day 2

November 9th, 2015 by

Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.

How L’Oreal Paris Used Social Media Holiday to Promote CSR Effort

November 9th, 2015 by

To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October.

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How CSR Can Help Your Brand Bond With Gen-Z

November 3rd, 2015 by

Knowing Gen-Z can help your brand use CSR to gain loyalty.

The Week in PR

September 28th, 2015 by

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

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McWhopper PR Stunt Gives Burger King a Boost

August 27th, 2015 by

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.