Corporate Responsibility


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2012 Platinum PR Awards: Green PR

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan … | MORE »

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2012 Platinum PR Awards: Green PR

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan … | MORE »

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Public Dismisses Government, Looks to Corporations For Help

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems. | MORE »

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Public Dismisses Government, Looks to Corporations For Help

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems. | MORE »

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Energy Efficiency Sizzles as a Corporate Brand Builder

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand. | MORE »

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Energy Efficiency Sizzles as a Corporate Brand Builder

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand. | MORE »

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Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank. | MORE »

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Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank. | MORE »

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Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates. | MORE »

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Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates. | MORE »

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