A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.
With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.
Fleishman-Hillard In 2007, Fleishman-Hillard became one of the first major PR firms to formalize a CSR and sustainability practice. Today, this practice is one of the fastest-growing disciplines within the agency. It also earned the… Continued
Winner: Amerigroup – The Amerigroup Community Volunteers Program Amerigroup has a clear goal for its Community Volunteers program—to set the company apart from its competition and establish itself as a best-in-class operation that helps those… Continued
Winner: Hormel Foods Corp. and Burson-Marsteller – Hormel Foods 2011 Corporate Responsibility Report With its fifth CSR report, Hormel Foods, along with its team at Burson-Marsteller, sought not only to communicate its corporate responsibility achievements and… Continued
Edelman For more than two decades, Edelman has been at the vanguard of helping leading brands and corporations create lasting connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real… Continued
Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill… Continued