Corporate Responsibility

How To Measure Your CSR Efforts

May 27th, 2013 by

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

May 23rd, 2013 by

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

5 Reasons Why Doing Good Is Good for Business

March 21st, 2013 by

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

2013 CSR Awards: Hall of Fame – CVS Caremark

February 11th, 2013 by

CVS Caremark CVS Caremark’s signature philanthropic program, All Kids Can, was launched in 2006 to help community-based programs that focus on promoting inclusion and helping children with disabilities learn, play and succeed. Since the program launched,… Continued

2013 CSR Awards: Blog

February 11th, 2013 by

Winner: Walmart Green Room: Creating a Sustainable Conversation After Walmart’s sustainability goals were announced in 2005 claims of “greenwashing” emerged. The retail giant had to address the claims and at the same time demonstrate its… Continued

2013 CSR Awards: Overall Leader in CSR Practices – Organizations with less than 10,000 employees

February 11th, 2013 by

Co-Winner: Klick Health Klick Health wanted to democratize the way it offers its employees the opportunity to give back to their communities, and give them as much choice and control as possible. With its Klick… Continued

2013 CSR Awards A-List: Weber Shandwick

February 11th, 2013 by

Weber Shandwick Weber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Samsung, Nike, State Farm, QVC, BSR and more, to build strong communications platforms, and execute… Continued

2013 CSR Awards: Hall of Fame – Coca-Cola Enterprises

February 11th, 2013 by

Coca-Cola Enterprises Coca-Cola Enterprises has been recognized multiple times in PR News’ CSR Awards. Just last year, John Brock, CCE’s chairman and CEO, was named one of PR News’ CSR Professionals of the Year for having led the… Continued

2013 CSR Awards: Event—CSR/Green Focus

February 11th, 2013 by

Winner: The Coca-Cola Company and Rogers & Cowan  – will.i.am and the Coca-Cola Company Accelerate EKOCYCLE Momentum with Brand Partner Launch Event Fed up with the debris left by 50,000 people following a show by The… Continued