Corporate Responsibility


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Walmart’s Pledge to Hire Veterans Is a Dose of Good PR

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer. | MORE »

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PR News Announces CSR Awards Finalists

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C. | MORE »

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Public Questions CSR Motives of Top Companies

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives. | MORE »

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PR Opportunity: Young Adults Keen to Advance Social Causes

A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about. | MORE »

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2012 Digital PR Awards: Cause Marketing/CSR

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand. | MORE »

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2012 Digital PR Awards: Cause Marketing/CSR

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand. | MORE »

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2012 Platinum PR Awards: Green PR

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan … | MORE »

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2012 Platinum PR Awards: Cause-Related Marketing

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV. | MORE »

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2012 Platinum PR Awards: Cause-Related Marketing

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV. | MORE »

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2012 Platinum PR Awards: Pro Bono

 Winner: American Chemical Society - Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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