A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.
With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.
Waggener Edstrom Worldwide Waggener Edstrom Worldwide uses earned, paid and owned mediums to help its clients achieve their CSR goals. WE is a partner to and champion of international leaders including Microsoft Corp., T-Mobile USA… Continued
Baxter International Healthcare company Baxter International’s sustainability legacy dates back to 1977 with the establishment of a formal environmental program and policy. In 1999, Baxter issued its first public sustainability report to share information about… Continued
Winner: Toronto Hydro Corporation – Going Beyond CR Reporting: A Commitment to Stakeholders In the past, Toronto Hydro Corporation, the electric utility that serves customers within the greater Toronto area, had recognized corporate responsibility as… Continued
Winner: QlikTech – The 10-10-10 Challenge QlikTech, a business intelligence software provider, asked its stakeholders a provocative question: Can $10 change the world? That question was the basis of QlikTech’s 10-10-10 Challenge, whose goal was to… Continued
RF|Binder RF|Binder’s CSR expertise runs the full spectrum—from human rights and sustainability to philanthropy and community relations. The agency understands that today’s CSR work far exceeds the grant-making and cause-marketing programs of yesteryear. Today, companies… Continued
Amway One by One Campaign for Children Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn’t being channeled in a way that made a… Continued