Corporate Responsibility


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2012 Platinum PR Awards: Pro Bono

 Winner: American Chemical Society - Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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Public Dismisses Government, Looks to Corporations For Help

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems. | MORE »

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Public Dismisses Government, Looks to Corporations For Help

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems. | MORE »

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Energy Efficiency Sizzles as a Corporate Brand Builder

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand. | MORE »

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Energy Efficiency Sizzles as a Corporate Brand Builder

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand. | MORE »

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Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank. | MORE »

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Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank. | MORE »

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Charting the Industry: PR Opportunity in Teens’ Green Leanings

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic. | MORE »

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Charting the Industry: PR Opportunity in Teens’ Green Leanings

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic. | MORE »

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Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates. | MORE »

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