Corporate Responsibility

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

May 23rd, 2013 by

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

5 Reasons Why Doing Good Is Good for Business

March 21st, 2013 by

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

2013 CSR Awards: Media Relations

February 11th, 2013 by

Winner: Havas PR – When Breast Cancer Is Just the Beginning of the Story  Although a breast cancer diagnosis can seem like the end of a story at first, Havas PR discovered that when people… Continued

2013 CSR Awards A-List: Waggener Edstrom Worldwide

February 11th, 2013 by

Waggener Edstrom Worldwide Waggener Edstrom Worldwide uses earned, paid and owned mediums to help its clients achieve their CSR goals. WE is a partner to and champion of international leaders including Microsoft Corp., T-Mobile USA… Continued

2013 CSR Awards: Hall of Fame – Baxter International

February 11th, 2013 by

Baxter International Healthcare company Baxter International’s sustainability legacy dates back to 1977 with the establishment of a formal environmental program and policy. In 1999, Baxter issued its first public sustainability report to share information about… Continued

2013 CSR Awards: Stakeholder Engagement

February 11th, 2013 by

Winner: Toronto Hydro Corporation – Going Beyond CR Reporting: A Commitment to Stakeholders In the past, Toronto Hydro Corporation, the electric utility that serves customers within the greater Toronto area, had recognized corporate responsibility as… Continued

2013 CSR Awards: CSR on a Shoestring

February 11th, 2013 by

Winner: QlikTech – The 10-10-10 Challenge QlikTech, a business intelligence software provider, asked its stakeholders a provocative question: Can $10 change the world? That question was the basis of QlikTech’s 10-10-10 Challenge, whose goal was to… Continued

2013 CSR Awards A-List: RF|Binder

February 11th, 2013 by

RF|Binder RF|Binder’s  CSR expertise runs the full spectrum—from human rights and sustainability to philanthropy and community relations. The agency understands that today’s CSR work far exceeds the grant-making and cause-marketing programs of yesteryear. Today, companies… Continued

2013 CSR Awards: Hall of Fame – Amway One by One Campaign for Children

February 11th, 2013 by

Amway One by One Campaign for Children Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn’t being channeled in a way that made a… Continued