Corporate Responsibility


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2012 Platinum PR Awards: Pro Bono

Co-Winner: Georgia Dental Association - Georgia Mission of Mercy Communications Plan  After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by … | MORE »

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2012 Platinum PR Awards: Green PR

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan … | MORE »

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2012 Platinum PR Awards: Green PR

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan … | MORE »

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2012 Platinum PR Awards: Cause-Related Marketing

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV. | MORE »

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2012 Platinum PR Awards: Cause-Related Marketing

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV. | MORE »

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2012 Platinum PR Awards: Pro Bono

 Winner: American Chemical Society - Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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2012 Platinum PR Awards: Pro Bono

 Winner: American Chemical Society - Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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Public Dismisses Government, Looks to Corporations For Help

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems. | MORE »

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Public Dismisses Government, Looks to Corporations For Help

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems. | MORE »

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Energy Efficiency Sizzles as a Corporate Brand Builder

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand. | MORE »

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