Corporate Responsibility


avatar

2013 CSR Awards: Pro Bono Campaign

Winner: Discovery Communications – Discovery Impact: Creating Change In the fall of 2012, Discovery Communications continued to strengthen its CSR brand, Discovery Impact, through the launch of the third annual Discovery Impact: Creating Change, a … | MORE »

Comments Off

avatar

2013 CSR Awards: Community Affairs

Winner: California Milk Advisory Board with Ketchum – Real Seals Mean Milk Money for Schools In California, the No. 1 dairy state, you’d expect local schools to serve local milk. But several suppliers to Southern … | MORE »

Comments Off

avatar

2013 CSR Awards: Human Rights Communications

Winner: Cone Communications for Green Mountain Coffee – Green Mountain Coffee Fair Trade 2012 Campaign Building on the success of the fair trade campaign that it had executed for the Green Mountain Coffee in 2011, … | MORE »

Comments Off

avatar

2013 CSR Awards A-List: APCO Worldwide

APCO Worldwide APCO Worldwide has offered clients corporate social responsibility (CSR) counsel and support while developing and implementing leading CSR strategies for more than two decades. APCO has a global team of CSR professionals spread … | MORE »

Comments Off

avatar

Public Sees Brands, Social Media as Conduits to Communities

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change. | MORE »

Comments Off

avatar

With CSR in the Mainstream, Companies Look to Leverage Employee Volunteers

With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas. | MORE »

Comments Off

avatar

Walmart’s Pledge to Hire Veterans Is a Dose of Good PR

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer. | MORE »

Comments Off

avatar

PR News Announces CSR Awards Finalists

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C. | MORE »

Comments Off

avatar

Public Questions CSR Motives of Top Companies

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives. | MORE »

Comments Off

avatar

PR Opportunity: Young Adults Keen to Advance Social Causes

A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about. | MORE »

Comments Off