A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.
A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.
With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.
Amway One by One Campaign for Children Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn’t being channeled in a way that made a… Continued
Winner: The Ritz-Carlton — The Ritz-Carlton Community Footprints, @RitzCarltonCSR The Ritz-Carlton Hotel Company’s social responsibility program, Community Footprints, is part of the company culture and DNA. The goal of the @RitzCarltonCSR account is simple: it… Continued
Winner: Enermodal Engineering Ltd. – Promoting the Green Lifestyle at Enermodal Engineering, Canada’s Largest Green Building Consultant Canada’s largest green building consulting company needed to put a sharper focus on all of its green efforts… Continued
Havas PR With its parent company, Havas Worldwide, the first global communications group to go carbon-neutral more than six years ago, Havas PR puts social responsibility front and center. The agency’s One Young World program,… Continued