Corporate Responsibility

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Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction

June 3rd, 2013 by

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.

How To Measure Your CSR Efforts

May 27th, 2013 by

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

May 23rd, 2013 by

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

5 Reasons Why Doing Good Is Good for Business

March 21st, 2013 by

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

2013 CSR Awards: Human Rights Communications

February 11th, 2013 by

Winner: Cone Communications for Green Mountain Coffee – Green Mountain Coffee Fair Trade 2012 Campaign Building on the success of the fair trade campaign that it had executed for the Green Mountain Coffee in 2011,… Continued

2013 CSR Awards A-List: APCO Worldwide

February 11th, 2013 by

APCO Worldwide APCO Worldwide has offered clients corporate social responsibility (CSR) counsel and support while developing and implementing leading CSR strategies for more than two decades. APCO has a global team of CSR professionals spread… Continued

2013 CSR Awards: Philanthropy Communications

February 11th, 2013 by

Winner: Cantor Fitzgerald BGC – Cantor/BGC Charity Day 2012 Despite the continued economic downturn, global financial services company Cantor Fitzgerald, which lost 658 employees during the World Trade Center attacks, together with its affiliate BGC… Continued

2013 CSR Awards: Facebook Communications Campaign

February 11th, 2013 by

Winner: Porter Novelli for Uncle Ben’s – Ben’s Beginners Cooking Contest In 2011 Uncle Ben’s and the Porter Novelli team, including Linda Martin, Martin Pearce, Eniko Bolivar, Sydney Siegmeth, Megan McCarthy, Andrews Cops and Connie… Continued

2013 CSR Awards: Hall of Fame – UPS

February 11th, 2013 by

UPS A recognized world leader in corporate social responsibility, UPS has for the fourth consecutive year earned the number one ranking in the consumer shipping category of the Climate Counts Company Scorecard. UPS tied for… Continued