Corporate Responsibility

As Details of Asiana Airlines Crash Emerge, the Company Faces a Crisis With Transparency

July 8th, 2013 by

In the immediate aftermath of the tragic plane crash on July 6, Asiana Airlines has been forthcoming with its findings, regardless of how the facts will reflect on the company.

13 Brands That Know How to Celebrate the Fourth of July

July 3rd, 2013 by

It’s time to celebrate our independence! For communications professionals that means now is the time to connect your brand to America’s biggest summer celebration. And to commemorate America’s 237 birthday here are 13 brands (in honor of the 13 original colonies) that celebrate the holiday in style.

Communicators Must Adapt Old Conduct Rules For Social Media Age

July 1st, 2013 by

Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.

Will DOMA Ruling Open Door for More Inclusive Brand Messaging?

June 27th, 2013 by

As the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families.

When Will The NFL Decide That Enough Is Enough?

June 27th, 2013 by

New England Patriots tight end Aaron Hernandez was arrested yesterday for murder and five other counts of gun-related crimes. In addition to Hernandez, Cleveland Browns’ Ausar Walcott was also arrested yesterday for attempted murder.

No Heat Loss: 5 Steps to Keep Momentum After the Big Game

June 21st, 2013 by

The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV.

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Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction

June 3rd, 2013 by

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.

How To Measure Your CSR Efforts

May 27th, 2013 by

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

May 23rd, 2013 by

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.