Corporate Responsibility


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2013 CSR Awards: Blog

Winner: Walmart Green Room: Creating a Sustainable Conversation After Walmart’s sustainability goals were announced in 2005 claims of “greenwashing” emerged. The retail giant had to address the claims and at the same time demonstrate its … | MORE »

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Public Sees Brands, Social Media as Conduits to Communities

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change. | MORE »

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With CSR in the Mainstream, Companies Look to Leverage Employee Volunteers

With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas. | MORE »

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Walmart’s Pledge to Hire Veterans Is a Dose of Good PR

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer. | MORE »

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PR News Announces CSR Awards Finalists

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C. | MORE »

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Public Questions CSR Motives of Top Companies

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives. | MORE »

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PR Opportunity: Young Adults Keen to Advance Social Causes

A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about. | MORE »

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2012 Digital PR Awards: Cause Marketing/CSR

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand. | MORE »

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2012 Digital PR Awards: Cause Marketing/CSR

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand. | MORE »

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2012 Platinum PR Awards: Green PR

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan … | MORE »

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