Corporate Responsibility

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Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction

June 3rd, 2013 by

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.

How To Measure Your CSR Efforts

May 27th, 2013 by

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

May 23rd, 2013 by

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

5 Reasons Why Doing Good Is Good for Business

March 21st, 2013 by

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

2013 CSR Awards: Hall of Fame – Amway One by One Campaign for Children

February 11th, 2013 by

Amway One by One Campaign for Children Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn’t being channeled in a way that made a… Continued

2013 CSR Awards: Twitter Communications

February 11th, 2013 by

Winner: The Ritz-Carlton — The Ritz-Carlton Community Footprints, @RitzCarltonCSR The Ritz-Carlton Hotel Company’s social responsibility program, Community Footprints, is part of the company culture and DNA. The goal of the @RitzCarltonCSR account is simple: it… Continued

2013 CSR Awards: Green PR Campaign

February 11th, 2013 by

Winner: Enermodal Engineering Ltd. – Promoting the Green Lifestyle at Enermodal Engineering, Canada’s Largest Green Building Consultant Canada’s largest green building consulting company needed to put a sharper focus on all of its green efforts… Continued

2013 CSR Awards A-List: Havas PR

February 11th, 2013 by

Havas PR With its parent company, Havas Worldwide, the first global communications group to go carbon-neutral more than six years ago, Havas PR puts social responsibility front and center. The agency’s One Young World program,… Continued

2013 CSR Awards: Workplace Innovation

February 11th, 2013 by

Winner: AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T’s Business Telecommunications giant AT&T wanted to give a new ring to its Do One Thing (DOT) program, a companywide effort that… Continued