One silver lining during the COVID-19 period is that some brands, organizations and individuals are attempting to offset the difficulties with acts of kindness. In an article published March 13, 2020, PRNEWS editor Seth Arenstein described and listed early examples of this. Since that time, PRNEWS decided to extend the list periodically with additional examples of noteworthy activities.
Corporate Social Responsibility
The Benefits of Pro Bono and Nonprofit PR Clients
March 11th, 2020 by Nicole SchumanThe day-to-day of communications work can wear on a practitioner. Pro bono work can be a nice distraction. In addition it can help build morale, community spirit and assist with recruitment. More important, of course, is the satisfaction and joy that giving back can bring.
PRNEWS GRADES: International Women’s Day Brand Campaigns
March 9th, 2020 by Nicole SchumanBrands must be held responsible for the work they distribute, particularly when it revolves around an international cause or recognition day. National pizza day is one thing, but when the messaging revolves around something meaningful that can make a global impact, like International Women’s Day on March 8, a serious pause for thought and results needs to be considered.
A Communications Primer for Coronavirus
March 1st, 2020 by Seth ArensteinHere’s a brief guide to what communicators should be doing and thinking about as the virus begins to make its way across the country.
Ana Navarro Urges PRNEWS Summit Attendees to Treasure Truth
February 26th, 2020 by Nicole SchumanIn a wide-ranging address during day 2 of PRNEWS’ Crisis and Measurement Summit in Miami, political strategist Ana Navarro had positive and negative things to say about social media. In the end, though, she believes PR pros have a difficult but important mission to promote truth in messaging. “Don’t give up on the facts,” she said.
New PRSA Chair Envisions PR’s Broader Role, Advocates for MBA Over Comms Grad Degree
February 4th, 2020 by Seth ArensteinIn a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.
The Implications of Coronavirus for Communicators
January 30th, 2020 by Seth ArensteinTechnology has made the world much smaller. Still, in many ways, humans remain very insular. What’s in front of us often receives most of our attention. As a result, where a news story occurs can… Continued
Social Good Trending as PRNEWS Crowns CSR & Nonprofit Campaigns
January 27th, 2020 by Seth ArensteinYou’re not a real company unless you have an active CSR & sustainability campaign. At least that seems to be the new normal. The recent World Economic Forum pushed the green effort, though there were some cracks. To get set for PRNEWS’ CSR & Nonprofit awards in late March, we look at the ups and downs of CSR and why corporate social activism needs communicators who do it well.
5 Easy Ways Companies Can Boost Their CSR in 2020
January 16th, 2020 by Kiana MontgomeryMore and more businesses are reacting to consumer demand to become environmentally aware. As a result, 2020 might go down as the year when CSR activities became table stakes for corporate America. Here are five quick ways communicators can help their companies get on board the CSR train.
PR Pros See Ethics Becoming Even More Important in 2020
January 7th, 2020 by Seth ArensteinEthics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.